Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes. More »
It’s not hard to see that offering high-quality games through the cloud has its pitfalls, not the least of which is getting customers to pay. Square Enix may have licked that last problem through its new Coreonline web gaming service. Players can still pony up for the full-priced games or even single levels if they want unfettered access, but the cleverness comes through Coreonline’s parking meter approach to ad-supported free play: the more ads you watch and the longer they run, the longer you’ll get to play without spending a single coin. As our colleagues at Joystiq found out, however, the current level of OS support is inconsistent. Windows gamers can use Chrome, Firefox or Internet Explorer to start playing, but their Mac-owning friends have to lean on Chrome for some games and can’t even consider running the marquee title, Hitman: Blood Money. Square Enix’s library of eligible games will start expanding in October; while there’s no guarantee the Final Fantasy series or many other dream games will make it to the roster, Coreonline’s approach might just be viable enough to spare us a few raids on the bargain bins.
Square Enix Coreonline offers top-tier games on the web for free — if you feed the ad meter originally appeared on Engadget on Wed, 29 Aug 2012 20:18:00 EDT. Please see our terms for use of feeds.
Today Google has an ad for Google’s Nexus 7 tablet on Google’s home page. Google Google Google Google did you know this page is called Google.com? Between search, a mobile os, hardware, and a social network, Google apparently does absolutely everything now. The ad is an obnoxious departure from the comfort and familiarity of a typically sparse page. And arguably a bit of an unfair advantage for its own product, considering Google doesn’t usual advertise other devices in that sacred white space. Looking at you, FTC. But is it enough to make you use Bing or another search engine? What’s your breaking point? More »
Beats’ acquisition of MOG ultimately carved the company into two pieces, if not quite evenly: it left both the blog content as well as a music-oriented ad network that’s popular, if without nearly as much cachet for the technology crowd as the streaming audio. Entertainment outlet Townsquare Media must have seen a bargain in the making given that it just swept in to buy MOG’s remaining parts. The deal, which AllThingsD understands is worth $10 million, will see the MOG name wiped for good as the ad network and sites slip into Townsquare’s collection. While anti-climactic, it still marks the formal end to a significant chapter in cloud music — MOG at one point was going toe-to-toe with the likes of Rdio and Rhapsody, and it now exists only as a memory.
Continue reading Townsquare Media buys what’s left of MOG
Filed under: Internet
Townsquare Media buys what’s left of MOG originally appeared on Engadget on Fri, 24 Aug 2012 14:21:00 EDT. Please see our terms for use of feeds.
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We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn’t just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or — more sinisterly — shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone’s guess, but we’re sure you’re smart enough to know they’re just tricks. So who’s up for a McDonald’s then?
Filed under: Internet
Sony patent wants to make advertising more interactive originally appeared on Engadget on Fri, 24 Aug 2012 13:04:00 EDT. Please see our terms for use of feeds.
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If you’ve made it a habit of viewing YouTube videos on your mobile device in an effort to flout the site’s pre-roll ads, your days of bliss are quickly drawing to a close. Today, the site implemented TrueView in-stream ads for the mobile platform, and like you’ve become accustomed to on the desktop, you’ll begin to notice these commercials on your smartphone and tablet. Now, we get the need for content producers to make some coin, but the move certainly represents the end of an era. Fortunately, just like on the desktop, you’ll have the ability to skip these ads after five seconds. Maybe now, you can take pride in making an independent producer rich beyond imagination — or, at least helping them buy some lunch.
Filed under: Internet, Software
YouTube heralds arrival of in-stream ads, built-in annoyance for mobile devices originally appeared on Engadget on Wed, 22 Aug 2012 19:39:00 EDT. Please see our terms for use of feeds.
If your favorite audio or video broadcasts are spamming you with obnoxious ads (or anything else you don’t like) an Apple patent describes a process to cut them out — then substitute your personal content. First, the system would check media in real time through audio analysis or metadata scanning. Then, it would determine if it’s “of interest” to you by checking it against a profile based on your listening habits or personally defined preferences. Finally, if it thinks you’re into a particular stream, it would continue playing it, and if not, it could blast something from your own collection. The patent claims even describe a TiVo-like time-shifting function — ensuring you’d catch that entire guitar solo while not missing a single word from your favorite show.
Filed under: Cellphones, Tablet PCs
Apple gets patent for process that replaces unwanted media with user content originally appeared on Engadget on Tue, 21 Aug 2012 07:27:00 EDT. Please see our terms for use of feeds.
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Boingo tried its hand at free WiFi with Google earlier this summer, and now it’s acquired Cloud Nine Media to help it claim a larger slice of the sponsored internet access pie. Though Boingo’s 500,000 subscription-based access points vastly outnumber its acquisition’s 6,000 ad-sponsored locations, it hopes to use the newly purchased company’s hotspot sponsorship and ad-sales expertise to increase its free WiFi footprint. “This acquisition allows us to bring that capability in-house to better serve our growing need to deliver sponsored WiFi,” Boingo CEO David Hagan told AllThingsD. Naturally, the firm’s $9.95-a-month plan will live on, but it’s good to know that Boingo will enable more folks to surf the web free of charge from here on out.
[Image credit: Charleston’s TheDigitel, Flickr]
Filed under: Wireless, Networking
Boingo snaps up Cloud Nine Media to expand its ad-sponsored WiFi network originally appeared on Engadget on Thu, 09 Aug 2012 07:44:00 EDT. Please see our terms for use of feeds.
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Rapid turnaround just may be the name of Facebook’s game. Just a few weeks after its SDK 3.0 for iOS reached beta, the new developer tool has surfaced in a polished version. As it’s shipping, the SDK continues to emphasize a more iOS-native experience, better API support and slicker session management. Any iOS 6 integration will still have to wait until Apple finishes its software update; Facebook is keeping a separate beta track active to serve forward-thinking developers. The social network’s regular members aren’t quite getting the same reward, however. The expanded app support is being followed just as quickly by a mobile ad beta. While Facebook is still sparing us from a full-bore marketing assault, it’s letting developers pitch their Android and iOS apps from Facebook’s mobile portals, with a quick hop to the relevant app store if the title isn’t already loaded. While there’s no estimated completion date, we have a feeling that this is one Facebook beta where most customers won’t mind a delay or two… or ten.
Filed under: Cellphones, Internet, Software
Facebook SDK 3.0 for iOS arrives in finished form, mobile ads tag along in beta originally appeared on Engadget on Tue, 07 Aug 2012 19:29:00 EDT. Please see our terms for use of feeds.
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We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there’s a fit. Promos could be either generated on the spot or remain static. Before anyone mourns the end of unspoiled literature, just remember that having a patent isn’t the same as using it — Microsoft doesn’t have its own dedicated reading app anymore, let alone any warning signs that it’s about to pepper our digital libraries with marketing. If the Newco partnership results in copies of War and Peace bombarded with Black Ops II ads, though, we’ll know where to place the blame.
Microsoft patents contextual ads in e-books, whether we like it or not originally appeared on Engadget on Tue, 07 Aug 2012 12:27:00 EDT. Please see our terms for use of feeds.
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