Hasta La Gadget!

You’ll find over 35 different billboards in the streets of Toronto which are ironically called ‘Info Pillars’, considering the fact that they’re used to display ads and not information. So what’s an urban hacktivist to do, when the redesign of these Info Pillars have replaced bike parking and caused the cutting down of trees by the sidewalks? Occupy the pillars, that’s what!

Members of the cARTographyTO creative team took down the ads that previously occupied these Info Pillars and instead replaced them with art installations, some containing actual bikes and art maps.

The more entertaining ones include interactive chalkboards where passersby can write down their own thoughts, opinions, or messages to the rest of Toronto. Through their efforts, cARTographyTO has managed to raise public awareness regarding the issue, encouraging the city to use them for disseminating information, as their name asserts.

[via Pop Up City]

What would happen if all the ad campaigns in the world were ran by Apple’s ad agency? Exactly this. It’s hilarious because 1) it’s true and 2) it clearly shows how absurdly minimalist their ads are. More »

Sony isn’t known for rolling out the red carpet when one of its phones arrives Stateside, although that’s partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it’s giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you’d expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don’t mind getting a brand overdose. With that in mind, there’s more action and explosions per square capita than in any other smartphone ad in recent memory, so if you’re upset that other smartphone ads are just too… peaceful, click Play and get your fill of danger.

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video) originally appeared on Engadget on Mon, 25 Jun 2012 13:24:00 EDT. Please see our terms for use of feeds.

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Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It’s already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7’s social features, with one declaring “Take, tag, sort and share. All in a flash.” It’s hardly a confirmation, but this is as good as sign as we’ve seen that Nokia will actually deliver us a little slice of Mango before it’s time to buy a new calendar.

[Thanks to everyone who sent this in]

First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful originally appeared on Engadget on Tue, 11 Oct 2011 11:43:00 EDT. Please see our terms for use of feeds.

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Ready for another new Kindle moniker to remember? Here it comes! “Kindle Keyboard.” That’s the name that was bestowed upon the tried-and-true 6-incher today after Bezos unwrapped a touchscreen model and a low-cost variant that tout no physical QWERTY keys whatsoever. Now, the WiFi-only Kindle is going for as low as $99 with ads (down from $114), while the non-ads edition can be had for $139. Meanwhile, the 3G + WiFi Special Offers edition has fallen from $164 to $139, and the ad-free brother is going for $189. Naturally, all four of ’em are in stock and shipping today if the new blood just didn’t do much for ya.

Continue reading Amazon discounts ‘original’ 6-inch Kindle Keyboard: now starting at $99

Amazon discounts ‘original’ 6-inch Kindle Keyboard: now starting at $99 originally appeared on Engadget on Wed, 28 Sep 2011 11:43:00 EDT. Please see our terms for use of feeds.

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