There’s a special place in most of our hearts for instant ramen. Whether you have no time, no money, or no will to live, Cup Noodles is a comforting Styrofoam haven in a cruel world. But it’s definitely associated with sterile corporate break rooms and bare-mattress-on-the-floor apartments more than pastel animations or farm to table. But this commercial tries to make you see Nissin Cup Noodles differently.
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"Torrenting" is kind of a dirty word. It makes you think piracy, doesn’t it? Well it shouldn’t. Torrenting isn’t illegal. It’s not even morally ambiguous. It’s just a way to send data
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Sure, tech ads repeat the same tropes over and over and over
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Instagram is getting ads! Tumblr already got ’em. Snapchat probably will. Ads are starting to appear in the Android Gmail app too. Basically, anything and everything you use will eventually have ads on them. That’s how the world spins. And that’s something you have to deal with. So how much do you care when things you use start getting ads?
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Ads for mobile apps are frequently ineffective after the first viewing — once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers’ interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can’t promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust.
Filed under: Cellphones, Internet, Mobile, Facebook
Source: Facebook Developer Blog
A look under the hood of the latest Android Gmail app seems to suggest that ads might be coming your mobile inbox. Google, say it ain’t so?
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Google’s Gmail app for Android has remained an ad-free sanctuary, but code uncovered by Android Police in an APK teardown of the application’s latest version hints that circumstances might change. Buried within the the program is a new library called “ads,” along with messages, functions and classes mentioning advertisements. What’s more, a “ShowAdPreferenceManager()” function routes users to the ad settings page for their very own Google account. Its not clear if sponsored bits will make it into the promotions folder just like the web version of Mountain View’s inbox, but the clues suggest you should brace yourself to see some marketing relatively soon.
Filed under: Software, Mobile, Google
Via: 9to5Google
Source: Android Police
Following a similar deal in May with the NBA, Twitter’s Amplify program has landed an envy-inducing arrangement with the National Football League. As part of the new advertising partnership, the NFL will leverage Twitter to “package in-game highlights and other video content” inside sponsored tweets, which can be distributed via a marketer during games. Both Twitter and the NFL will take a slice of the profits, though neither side is talking specific terms. As of now, it sounds as if Verizon will be the “premiere sponsor,” which grants it “exclusive sponsorship rights for Amplify ads during the Super Bowl next February.” The upside? Easily tweetable instant replays. The downside? It might make you a shill. Them’s the breaks!
Source: Reuters, The Wall Street Journal
Whoever said fashion and couture must be made from expensive and exotic textiles obviously haven’t laid their eyes on Subway’s newest creative marketing strategy: Project Subway. It spoofs the fashion designer reality TV show, Project Runway, and tasked contestants to come up with the best and most creative fashion designs using Subway sandwich wrappers, napkins and other packaging as their materials.
Four designers competed, and designer Danilo Gabrielli emerged victorious. It reportedly took Danilo 14 hours, spread over two weeks, to create the two Subway couture dresses that he submitted for the competition.
The campaign was launched by Subway in an attempt to encourage people to try one of their sandwiches during their September “SUBtember” footlong promotion. The cool part? Project Subway was actually a part of New York Fashion Week.
[BuzzFeed via That’s Nerdalicious via Bit Rebels]
Move over ad Twitter, here comes ad Pinterest. The social networking service, which allows users to “pin” items of interest (get it?) to digital boards, began offering personalized recommendations back in July. Now, it’s taking the approach one step further with plans to introduce promoted pins from business accounts in search and category results. Pinterest is framing the move as an “experiment” for now, while promising all promoted pins will be clearly marked and relevant to user tastes. How thoughtful. And so begins the march towards profitability.
Filed under: Internet
Source: Pinterest
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