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Do you think that Google themselves are getting too big for their own britches? Some might say so, while others think differently. The online search as well as advertising giant has decided to block Google Ads on websites that offer […]

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The White House isn’t happy that many counterfeiters and pirates lean on internet advertising to support their sketchy ways. Accordingly, it just teamed up with Google, Microsoft and other ad providers to create a voluntary set of best practices for cutting off funding to digital bootleggers. An ad network operator following these guidelines agrees to either warn customers or kick them out of ad programs if they’re found to be dealing primarily in ill-gotten goods. Thankfully, the accused also have a say: they can issue counter-notices and otherwise make a case for their innocence. It’s doubtful that the US guidelines will stop copyright violation overnight, but they should streamline an ad removal process that hasn’t been consistent.

[Image credit: Christopher Clay, Flickr]

Filed under: Internet, Microsoft, Google

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Via: The Next Web

Source: 2013 IP Practices, Google, Microsoft

Any advanced Internetter knows that the best way to enjoy the pure Internet is to get an ad blocker. It zaps away all the excess and gives you the meaty good stuff. However, it looks like companies are figuring ways to circumvent ad blockers… by paying them off. Google is reportedly paying one of the most popular ad blockers, AdBlock Plus, to not block Google’s ads.

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“Mirror, mirror, on the wall, who is the fairest of them all?” Fairy tales in the past certainly do have a kind of charm about them, and little kids will believe just about anything – including a princess who can feel a pea that is located underneath plenty of mattresses, or a talking mirror as illustrated in the opening sentence, or a princess with extremely long hair that doubles up as a rappelling rope for her Prince Charming. Perhaps a modern day equivalent of something that is inspired by fairy tales would be the Talking Window ad campaign, a concept which was developed by ad agency BBDO Germany on behalf of Sky Deutschland, a broadcaster.

The whole idea of the Talking Window is this – BBDO Germany hopes that it could be yet another interesting ad placement move, where ads will be transmitted to those who lean their heads against the window of a train, as sound will appear as it it comes “from inside the user’s head”, and this is achievable thanks to the wonders of bone conduction technology. Bone conduction basically transmit sound to the inner ear through the method of passing vibrations through the skull.

Needless to say, this particular ad idea has already raised a fair number of questions and is a controversy all on its own. Some people think that this is a violation of a person’s right to rest, and frankly, I do agree with that assessment. Not everyone is rich enough to be chauffeured around, and some of us do not even have enough dough to buy our own rides, hence having to rely on public transport like the train. After a particularly hard day at work, leaning one’s head against the window to get some much needed shuteye, or simply to check out the view, is one of life’s little pleasures, and to have that personal time and space violated by an advertisement is not the ideal idea of relaxation to say the least. What do you think?

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[ Talking Window ad campaign on German trains copyright by Coolest Gadgets ]

With Windows 8.1, Microsoft made a significant change to the way users search: it unified the experience to include web, cloud, app and system results. Now, the company’s putting something else into Smart Search: Bing Ads. It’s okay if this strikes you as a bit troubling — most users are accustomed to seeing ads display within browser-based search, not OS-driven queries. But that’s the new face of Win 8.1, like it or not. So the next time you use that convenient all-in-one search sidebar, expect to see sponsored results like the one above appropriately highlighted and packed with site previews, links, addresses and phone numbers. Basically, it’s no different than what you’re getting from a regular Bing search, only now it’s baked into your live-tiled OS. You can thank Microsoft in the comments below.

Filed under: Software, Microsoft

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Via: TechCrunch

Source: Bing Ads Blog