After pranking elevator passengers to think they were falling with its IPS displays, LG has moved on to trick even more vulnerable suckers: males trying to pee at a urinal. This time, LG put its IPS displays right in front of a urinal and let two attractive women tease the restroom goers. It’s pretty hilarious. More »
Android may be powering 70% of the entire smartphone market, iOS still has the lead in U.S. That’s not all, when it comes to mobile ad revenue no other platform is matching Apple’s lead. Opera Mediaworks released its State of Mobile Advertising report for the first quarter of 2013. The report is based on data collected by Opera Mediaworks from its advertising subsidiaries which account for more than 50 billion ad impressions each month, that reach over 300 million users around the world. Their data indicates that iOS ads generate the most amount of traffic as opposed to any other platform.
iOS accounts for 44.53% of mobile ad traffic which results in it holding 49.23% of all ad revenue. Coming in at second place is Android which gets 31.26% of mobile traffic and holds 26.72% of all ad revenues. This report also reveals that the volume of ad impressions in U.S. dropped 9.3% this quarter as opposed to the previous one. This is due to the rapid growth of other regions, such as Europe where ad requests have gone up by 7.04%. Competition is certainly tight between the two rival platforms, will Apple be able to maintain its lead?
By Ubergizmo. Related articles: Griffin’s Crayola Light Marker For The iPad Lets Your Kids “Paint” With Light, Mobiplex Unveils ProView App And SwingTIP Bluetooth Accessory To Help Improve Your Golf Swing, 
     |
Twitter announced today that advertisers can now target their ads based on keywords from user’s tweets. The keyword targeting ability will allow marketers to reach users in the right context, at the right moment. Twitter says that this new feature is an important capability for advertisers who are looking for signals of intent. Keyword targeting in timelines is available today in markets where Twitter ads are supported.
It is available through the Ads API and in the full Twitter Ads UI, allowing advertisers to reach users who have used those keywords in their recent tweets and the tweets with which those users have recently interacted with. As far as the users are concerned, they won’t notice any difference while using Twitter. This feature does not mean that ads will be shown more frequently in their timelines, and they’ll still have the ability to dismiss promoted tweets that they think are not relevant. Twitter believes that this feature will improve user experience with ads and that their tests have shown that users were more likely to interacted with promoted tweets in their timeline that used keyword targeting.
By Ubergizmo. Related articles: Amazon Patent Details Anonymous Mobile Payment System, Gmail, Google Drive Experiencing Service Disruptions, 
| |
We’ve commented before on how HTC always seems to come in second to Samsung — not because it has inferior hardware, but because its marketing budget is comparable to what’s fallen between the cushions of Sammy’s sofa. We might have seen the start of a new strategy from HTC, however, as the company appears to have collaborated with Funny or Die on a comedic promo for the HTC One. It surfaced at the end of last week, but seems to have since been removed from the site. (It’s possible HTC deliberately pulled it for some reason, and we’ve reached out for comment.) In the meantime, copies have found their way onto YouTube, and AdAge reports it’ll start showing up on some websites today, and in a bunch of movie theaters from April 26th. A spoof of The Bachelorette, hosted by James Van Der Beek Dawson Leery, the clip depicts the leading lady deciding on her next handset, with the One winning out against feature-lacking peers — or rather, people dressed in phone costumes. HTC even go as far as coining a bold tagline for the flagship: it’s “everything your phone isn’t.” Whether it’s actually funny is up to you, so check out the full skit below.
Filed under: Cellphones, Mobile, HTC
Via: CNET
Source: YouTube
We may still not have exact launch dates for the Galaxy S4 on all carriers, but the launch is approaching — and with it, Samsung’s latest big ad campaign. From the looks of the first few TV spots, the company is staying away from any shots at its rivals or celebrity appearances (at least for now), focusing instead on some of the new features of the smartphone; Sound Shot, Group Play and S Translator all get their own 30 second ads, while another minute-long commercial (appearing in at least in the UK) offers a more general and suitably dramatic overview of the phone. There’s no word yet on exactly how big a push Samsung will be making with the new ad campaign, but it’s pretty safe to bet you’ll be seeing lots of these in the months ahead.
Filed under: Cellphones, Mobile, Samsung
Via: Android Beat
Panasonic Corporation (NYSE:PC) (TOKYO:6752) announced its delisting schedule from the New York Stock Exchange. The company has American Depository Shares (“ADS”) listed, which the company first listed in December 1971.
The company’s shares are also listed and mainly traded on the Tokyo Stock Exchange, Osaka Securities Exchange and Nagoya Stock exchange.
The company said that the listing of its ADS was originally done to promote trading of its shares and to raise the …
Everybody loves Flipboard, right? If you’re a fan like us, rejoice — your favorite social magazine just got a whole lot better. Today Flipboard for iOS is receiving a major update that will let you create and curate your very own magazines. It also brings a boatload of other improvements to the table including a content partnership with Etsy. An update to the Android version will follow shortly. We were able to take the new version of Flipboard for a spin and get a demo from CTO Eric Feng. Hit the break to dive into the details and watch our hands-on video.
Filed under: Cellphones, Tablets, Internet, Mobile, Apple, Facebook
Source: Flipboard (iTunes App Store)
Every celebrity’s got one. An endorsement deal, that is. But celebs aren’t the only ones who are cashing in by striking a pose and wearing branded shirts or shoes these days. Athletes, businessmen, and even socialites are getting endorsement deals left and right, and they’re all richer because of it.
Even superheroes are getting into the act. That is, if Italian artist Roberto Vergati Santos had his way.
He created a series of images, entitled ‘Sponsored Heroes’, which features superheroes selling out their costumes to cover them with brand logos. He’s done them pretty tastefully and with good humor, too. I personally like the Hulk’s design the best because it fits him in more ways than one.
Funny thing is, most superhero movies are loaded with product placement deals these days already, so it’s only a matter of time before their costumes bear brand logos too.
You can check out more of Roberto’s work in his gallery on Behance.
[via TAXI via Laughing Squid]
Many of us have done some online comparison shopping while we’re standing in a physical store. Just ask Best Buy. Google, however, is betting that at least some of us want to splurge on a better deal without even leaving the search page: it’s expanding Google Shopping product listing ads to include smartphone search results. Run a relevant query and you’ll see a small block of store listings, with options to either jump right to a tempting product or visit a location-aware Google Shopping page with a wider selection. Some existing ads automatically fit the bill and should start showing immediately, but we’d expect considerably more of them as companies look to snag customers before they’ve even considered heading back home.
Filed under: Cellphones, Mobile, Google
Via: The Next Web
Source: Inside AdWords
We’ve all seen online banner ads with lengthy disclosures and other warnings that what we see isn’t necessarily what we’ll get. Think that the tight spaces of a smartphone screen or a 140-character tweet are exempt from the rules? Think again: the FTC just updated its guidelines to make clear that any “constrained” ads on mobile platforms or social networks still have to reveal their true purposes and show realistic figures. Marketers can’t use multiple posts, pop-ups or other tricks to tuck the disclaimers away, either. The warning won’t prevent your favorite celebrity from suddenly posting out of character about diet pills, but at least you’ll know the difference between a pure enthusiast and someone who has some skin in the game.
*: This is a news post, not an ad. While we’re at it, though, we’d really love it if you swung by Engadget Expand.
Filed under: Internet
Via: LA Times
Source: FTC
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
