Roland Aira: The Future of Drums, Beats, and Crazy Electronic Sounds

For a month, Roland has been teasing its mysterious "Aira" products with a series of videos that invoke the TR-808 and TR-909 Rhythm Composers, classic beat machines that are amongst the best-sounding hardware, even 30 years after they first hit the market. But it turns out the new Aira series is hardly a throwback. This is the future of electronic music—and it’s for everybody.

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The TR-808 Drum Machine Is Getting a Reboot and I Might Freak Out

The TR-808 Drum Machine Is Getting a Reboot and I Might Freak Out

The Roland TR-808 Rhythm Composer is the most famous drum machine ever made. It remains a staple of modern production despite being more than 30 years old. Roland just posted a video teasing for a new product called the Aira TR-08, which it’s positioning as a modern version of the 808. I have no idea what that means, but I might still freak out.

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