HTC Desire Z priced at €549 by Amazon.de, £430 by Play.com

A day after becoming official, the Desire Z has received its first price: €549 if bought from Amazon.de. Alas, you still don’t have the option to actually purchase or pre-order the unlocked Froyo slider, but at least we’ve got a relative idea of where its pricing fits within HTC’s handset hierarchy. The answer is pretty highly, considering the original Desire, a flagship product in its time, debuted on the same web outlet at €519. And here we hoped the G2’s decent US pricing would translate to similar affordability for its sister device. Seems like the usual rule applies: you’d better be patient, rich, or both if you want to have the latest smartphone.

[Thanks, Peter]

Update: Amazon’s UK branch also has a teaser page for the Z, pricing it at £499 and suggesting an October 18 launch date. Thanks, David!

Update 2: UK e-tailer Play.com is now one-upping Amazon by suggesting an October 11 release date and taking pre-orders for the Desire Z at £430 and the Desire HD at £470. If this keeps going, they’ll be giving them away for free by the end of the day. Thanks, Greg!

HTC Desire Z priced at €549 by Amazon.de, £430 by Play.com originally appeared on Engadget on Thu, 16 Sep 2010 05:15:00 EDT. Please see our terms for use of feeds.

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New Amazon Ad Shows Kindle As Sexy Competitor

Amazon’s new commercial puts the Kindle in the best possible light: poolside, in the hands of a beautiful, bikini-clad woman. It even works in a dig at the iPad and other LCD tablets; the dweeby guy next to the Kindle reader can only see his own ugly reflection.

This video has been percolating around the tech blogosphere for a couple of days, but I don’t think anyone has gotten it quite right. (I was off yesterday. Sorry.) I honestly don’t think it’s about competing with the iPad, or touting the benefits of non-reflective screens, as much as it’s about re-positioning the Kindle in the popular imagination.

Think back three years to when the Kindle was first announced. Yes, there was a splashy cover story about the future of reading. But everyone agreed: the device itself was ugly, it was expensive, and its market was limited to rich bookwormy dorks who needed something to read on airplanes. There, the physical world could vanish, leaving behind the virtual mindspace of a not-quite-real book.

Now, the Kindle is stylish; it’s relatively inexpensive; and the world in which you read from it doesn’t look like a place you’d want to escape from at all. That is, apart from your nosy neighbors and their self-involved not-quite-pickup lines.

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Amazon Kindle demo unit arrives in Best Buy, should populate shelves soon

Last week, Amazon decided to expand the B&M presence of its famed e-reader by throwing Best Buy the same bone already thrown to Staples and Target, and it looks as if “this fall” is about to get going. We’ve received word that demo units are already popping up in Best Buy locations (for running advertorial loops to entice you and yours, we’re surmising), and mere mortals should be able to procure them starting next week. We suspect the $139 Wi-Fi and $189 3G model will both be making their yellow-tag debut, and we fully expect this ad right here to be looped ad naseum in whatever aisle BB decides to slot these in.

Amazon Kindle demo unit arrives in Best Buy, should populate shelves soon originally appeared on Engadget on Tue, 14 Sep 2010 16:16:00 EDT. Please see our terms for use of feeds.

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Amazon: Pretty Ladies in Swimsuits Read Kindles, Not iPads

Amazon has an important message about the latest Kindle–it is eBook reader of choices for pretty ladies in swimsuits everywhere. Apple iPads, meanwhile, are strictly the domain of the sort of dudes who wear t-shirts while sitting beside the pool.

I’m pretty sure that’s the message I’m supposed to be taking away from this latest Kindle ad. Oh, also the thing is cheaper than the kind of sunglasses that pretty poolside ladies by–honestly, if you’re going to spend more than $139 on pair of glasses, you can’t probably afford an iPad and a beach umbrella, right?

Sorry, I know. I’m not really approaching this from the right angle–but let’s be honest, I’ve got a lot more in common with the dude in the t-shirt in the above commercial. But, then, this commercial isn’t for me.

It’s for all of the pretty ladies watching who think it would be fun to get an expensive piece of electronics and sit within cannonball splashing distance. Not that it would be a huge deal if you got a little water on it. Just make sure that the glasses don’t get wet.

New Kindle ad takes on the readability of iPad in the sun, doesn’t have monster sounds

This morning as we were brewing our coffee, we saw what appeared to be a new Kindle ad that mocked the readability factor of an iPad-like slate in the sun. The video turned a little weird, however, when, at the end we were greeted with a maniacal monsterish cackle. Unsurprisingly, we thought, “this is fake” and moved on with our day. Turns out, however, the ad is in fact real, sans the laugh track, of course, which was someone’s idea of a great goof. The full ad is below.

Continue reading New Kindle ad takes on the readability of iPad in the sun, doesn’t have monster sounds

New Kindle ad takes on the readability of iPad in the sun, doesn’t have monster sounds originally appeared on Engadget on Mon, 13 Sep 2010 17:59:00 EDT. Please see our terms for use of feeds.

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Sony Pocket E-Reader Combines Touchscreen, E Ink

Sony 350 with Cover from Sony Style

Sony doesn’t get as much attention for its e-book readers as Amazon, Apple or Barnes & Noble, but it remains a serious competitor. Its newest and prettiest model will be available stateside this week, and is definitely worth a closer look.

Sony will release three new e-reader models this fall: the Pocket, Touch and Daily Edition, all featuring E Ink displays with optical touchscreens. According to Sony Style USA, the silver Pocket Reader is available for order now and will ship tomorrow (Sept. 14); the pink version can be preordered and should ship Thursday (Sept. 16).

When Gadget Lab looked at Sony’s models earlier this month, they discussed their strategy in the market. “The bottom line is we didn’t want to compete on price,” said Steve Haber, president of Sony’s digital reading business division. “We wanted to build quality and overall experience. We want to give consumers the feel of buying an e-reader, not a toy.”

The most attention-grabbing feature of the new Sony is the fact that its E Ink screen responds to touch input. The touch sensors aren’t actually in the screen, but are triggered by infrared sensors all around the screen’s edges. Invisible beams respond when your finger breaks the plane of the screen — just like security devices in a spy movie. You don’t even have to actually physically touch the screen for the sensors to respond, just get within the sensor’s threshold.

The Sony PRS-350 has the same Pearl high-contrast E Ink screen as the Kindle, but in a slightly smaller form factor (5 inches instead of 6 inches). According to iReader Review (and as you can see from the gallery after the jump below), this knocks the image and text quality of the old Sony Readers out of the park. And because the new Pocket Reader doesn’t have a hardware keyboard, the whole device is only 5 3/4 inches by 4 1/8 inches, and just a shade over 1/3-inch thick.

Like all Sony Readers, it supports both ePub and PDF with or without DRM. The body design is gorgeous, and the build quality is reportedly top-notch.

So we have a tiny, touchscreen E Ink reading machine that might even display images and tiny fonts better than the new Kindle. Did Sony just make the long-awaited “paperback e-reader” to move the whole show?

No, unfortunately, they didn’t. Here’s why.

The Sony Pocket reader has no internet capability at all. No Wi-Fi, no 3G. Nothing.

This means that while it’s terrific for reading books, you can’t use it to read anything else. No checking e-mail, no using Instapaper, no Google Reader.

Speaking of Instapaper and RSS readers — there’s also the specter of the Amazon App Store, which promises to add a lot more functionality to the Kindle. Functionality that’s likely to be dependent in no small part on web access. Even if Sony starts thinking seriously about casual gaming on their e-Readers — and frankly, I think moving in the other direction and putting e-Books on PSPs is a lot more likely — they’re still moving uphill.

In a follow-up review, iReader Review notes that actually loading books onto the Pocket Reader is a giant pain. “It’s not just that you can’t get books to Sony 350 wirelessly in 60 seconds. You can’t get books to it in 60 seconds period…. Sony proves that it’s a hardware company and not a software company.” He notes several other user-experience problems with the device, too, including an imagined vignette where Sony asks its software design team to take this magical device and completely screw up the UI.

Finally, it costs $179. That’s $10 less than the 3G Kindle (which gets you free 3G forever), and $40 more than the Wi-Fi-only Kindle ($30 more than the Wi-Fi Nook), both of which still get you Wi-Fi. A 20-25 percent markup is a lot to pay for a touchscreen.

Face it — two months ago, the Sony Pocket Reader would have been a cannonball in the world of e-readers. It would have been cheaper and more capable than nearly anything on the market. But the Kindle 3, with its improved screen and WebKit browser, is actually turning into something more than a repository for e-books.

Sony’s made a gorgeous one, and I think it will appeal to many, many people. Seriously — it’s appealing to me. But it doesn’t look like the future.

P.S. Whatever you do, don’t try to find this e-reader by searching for “Sony 350.” Sony makes a kajillion products from cameras to DVD players that all have “350″ somewhere in their official handle. It’s a nightmare. Why they don’t just call the thing “Pocket Reader” is completely beyond me.

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All images courtesy of iReader Review.

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E-Books Are Still Waiting for Their Avant-Garde

Photograph of Stéphane Mallarmé's Un Coup de Dés, Public Domain

E-readers have tried to make reading as smooth, natural and comfortable as possible so that the device fades away and immerses you in the imaginative experience of reading. This is a worthy goal, but it also may be a profound mistake.

This is what worries Wired’s Jonah Lehrer about the future of reading. He notes that when “the act of reading seems effortless and easy … [w]e don’t have to think about the words on the page.” If every act of reading becomes divorced from thinking, then the worst fears of “bookservatives” have come true, and we could have an anti-intellectual dystopia ahead of us.

Lehrer cites research by neuroscientist Stanislas Dehaene showing that reading works along two pathways in the brain. When we’re reading familiar words laid out in familiar sequences within familiar contexts, our brain just mainlines the data; we can read whole chunks at a time without consciously processing their component parts.

When we read something like James Joyce’s Finnegan’s Wake, on the other hand — long chunks of linguistically playful, conceptually dense, sparsely punctuated text — our brain can’t handle the information the same way. It goes back to the same pathways that we used when we first learned how to read, processing a word, phoneme or even a letter at a time. Our brain snaps upright to attention; as Lehrer says, “[a]ll the extra work – the slight cognitive frisson of having to decipher the words – wakes us up.”

I think Lehrer makes a few mistakes here. They’re subtle, but decisive. I also think, however, that he’s on to something. I’ll try to lay out both.

First, the mistakes. I think Lehrer overestimates how much the material form of the text — literally, the support — contributes to the activation of the different reading pathways in the brain. This actually deeply pains me to write down, because I firmly believe that the material forms in which we read profoundly affect how we read. As William Morris says, “you can’t have art without resistance in the material.”

But that’s not what Dehaene’s talking about. It’s when we don’t understand the words or syntax in a book that we switch to our unfamiliar-text-processing mode. Smudged ink, rough paper, the interjection of images, even bad light — or, alternatively, gilded pages, lush leather bindings, a gorgeous library — are not relevant here. We work through all of that. It’s the language that makes this part of the brain stop and think, generally not the page or screen.

Second, it’s always important to remember that there are lots of different kinds of reading, and there are no particular reasons to privilege one over the other. When we’re scanning the news or the weather (and sometimes, even reading a blog), we don’t want to be provoked by literary unfamiliarity. We want to use that informational superhighway that our brain evolved and that we have put to such good use processing text.

Reading is, as the philosophers say, a family-resemblance concept; we use the same words to describe different acts that don’t easily fall under a single definition. It’s all textual processing, but when we’re walking down a city street, watching the credits to a television show, analyzing a map, or have our head deeply buried in James Joyce, we’re doing very different things. And in most cases, we need all the cognitive leverage we can get.

Now, here’s where I think Lehrer is right:  Overwhelmingly, e-books and e-readers have emphasized — and maybe over-emphasized — easy reading of prose fiction. All of the rhetoric is about the pure transparency of the reading act, where the device just disappears. Well, with some kinds of reading, we don’t always want the device to disappear. Sometimes we need to use texts to do tough intellectual work. And when we do this, we usually have to stop and think about their materiality.

We care which page a quote appears on, because we need to reference it later. We need to look up words in other languages, not just English. We need displays that can preserve the careful spatial layouts of a modernist poet, rather than smashing it all together as indistinguishable, left-justified text. We need to recognize that using language as a graphic art requires more than a choice of three fonts in a half-dozen sizes. Some text is interchangable, but some of it is through-designed. And for good reason.

This is where we’ve been let down by our reading machines — in the representation of language. It isn’t the low-glare screens, or the crummy imitative page-turn animations. They’ve knocked those out of the park.

In fact, we’ve already faced this problem once. In the late nineteenth and early twentieth century, book production went into overdrive, while newspapers and advertising were inventing new ways to use words to jostle urban passers-by out of their stupor.

Writers wanted to find a way to borrow the visual vitality of what was thought of as ephemeral writing and put it in the service of the conceptual richness and range of subject matter that had been achieved in the nineteenth-century novel.

That’s where we get literary and artistic modernism — not only Joyce, but Mallarmé, Stein, Apollinaire, Picasso, Duchamp, Dada, Futurism — the whole thing. New lines for a new mind, and new eyes with which to see them.

That’s what e-books need today. Give us the language that uses the machines, and it doesn’t matter if they try to get out of the way.

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Best Buy to Offer Amazon Kindle in Stores

Best Buy today announced that it will be offering up Amazon’s popular eBook reader, The Kindle, beginning this fall. The big box retailer will be selling the Wi-Fi version of the reader for $139 and the 3G version for $189. The Kindle DX is set to hit the retailer shortly after.

“There’s no question that e-readers have found their rightful place in today’s digital lifestyle,” Best Buy SVP Chris Homeister said of the news. “Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy.”

The Kindle joins Barnes and Noble’s Nook reader and the Sony Reader Touch, which are already available in the store.

Target earlier this summer began selling the e-reader in its retail locations.

Elocity A7 goes up for pre-order on Amazon with Android 2.2, Tegra 2, and a $370 price tag

Galaxy Tab? Who needs that overpriced prima donna? Here’s the tablet the economical among us have been waiting for. Alright, so the Elocity A7 didn’t elicit the highest of praise when it made its cameo on The Engadget Show, but let’s congratulate its makers on achieving a pair of feats. Firstly, StreamTV has managed to get its Froyo tablet listed for pre-order on Amazon — which is no mean feat in itself, just ask Notion Ink — and secondly, it’s done so at an even lower price point than promised, with an encouraging $370 tag. Even if you’re like us and not entirely blown away by its performance, you’ve got root for this little slate to complete the narrative and start selling — if for no other reason than that it might incite others to stoop to the same price point.

Elocity A7 goes up for pre-order on Amazon with Android 2.2, Tegra 2, and a $370 price tag originally appeared on Engadget on Thu, 09 Sep 2010 04:20:00 EDT. Please see our terms for use of feeds.

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William Gibson Likes/Signs Amazon Kindle

williamgibsonkindle.jpg

Is this a trend yet? If not, it’s sure to be soon. After all, William Gibson is nothing if not harbinger of the future, right? The Neuromancer author has official given the thumbs up to Amazon’s popular eBook reader, writing on his Twitter account, “Actually, *touched* very first Kindle. Appealing unit, IMO.”

Gibson didn’t just like the unit, however, he signed the thing at a fan’s request–in fact, he signed four of them during an appearance yesterday on Microsoft’s campus in Redmond.

What do you think, could the man who coined the term “cyberspace” be leading another trend? I’m sure Gibson isn’t the first author to have done this, of course. It certainly offers an interesting work around to the inability to get author signatures in the front covers of eBooks.

It’s a bit like getting a team to sign a baseball. Get enough offers to sign the back of your device and the thing is probably better off behind glass. Judging from Gibson’s signature, the author didn’t really expect too many more signatures to join his on the back of this particular device.