American Express cardholders can now buy goods by tweeting special hashtags
Posted in: Today's Chili 
If driving to a store and waving your phone by a terminal puts too much sweat on your brow, American Express has launched a new way to part with your money in exchange for physical goods that’s even more effortless. Since last year, Amex Sync has let American Express cardholders earn discounts in return for posting tweets including hashtags about certain products, and now it’s letting them buy things just by tweeting similar codes. After signing up for the service (and linking their Twitter handle), users can send out a tweet with #BuyAmexGiftCard25, reply to the @AmexSync account to confirm their purchase and wait for the package to arrive via free 2-day shipping. As of now, the outfit is offering a $25 American Express gift card for $15, but will being offering up new products, ranging from a Kindle Fire HD to an Xbox 360, with sweetened prices starting February 13 at noon EST. Not a Twitter user? According to AllThingsD, Leslie Berland, Amex’s SVP of digital partnerships and development, says the solution will head to the likes of Facebook and other platforms at some point as well.
Filed under: Internet
Via: The Verge, AllThingsD
Source: American Express (1), (2)
American Express announced today their partnership to allow American Express card members to make purchases by tweeting. “You can turn a hashtag into more than just a conversation–you can turn it into a trigger that actually can spark commerce,” says Joel Lunenfeld, VP global brand strategy at Twitter. It works like this: AmEx card members need to first sync their eligible cards with twitter. The card member can then use special #hashtags to make their purchase and wait for verification from Amex. Card members then need to tweet the verification in order to confirm their purchase and voila, their purchase is delivered to the registered billing address. 
