
Remember Apple’s Power Mac G4 Cube (2000-2001)? Apple sold the Cube as a stylish compact desktop, but instead it would go on to become a squat plastic symbol of Steve Jobs’ fallibility.
I used a Cube at my very first job after graduation. The thing lacked a conventional fan, so it overheated and crashed a lot. Constantly, in fact. Lots of Cubes did. The workaround discussed on the message boards of the time was to stick some cardboard in its vent to cool the little sucker down. It kinda worked.
My boss justified shelling out $1,500 because “it just looked so cool.” Keep in mind, this was following the go-go 1990s, it was a different era–the cold war had ended, reality TV was just beginning to weave its way into the cultural fabric, and the economy wasn’t teetering on the edge of a gold-and-barter based abyss. Back then, you could realistically justify purchasing a computer simply because it kinda sorta looked like a prop from Sleepers.
We were all so naive and adorable.
However, despite its technical shortcomings, lackluster sales record, and untimely demise, the Cube did, in fact, look really cool. The New York branch of the MOMA still has one in their permanent design collection.
That’s why I’m glad that the Cube has found a new occupation in its golden years–as a technologically-ironic tissue box.
Were you one of the unfortunate suckers who was swayed by Slick Steve’s little future box of mystery? If so, now you can take some solace in the fact that your purchase didn’t go to complete waste. In a few easy steps, you can re-purpose your Cube as a tabletop accessory that not only hearkens back to a gadgetry of yore, but will help stop fluids from leaking out your nasal passages. Just in time for cold and flu season.
So, congratulations to you, Cube. For today, you have discovered your true calling in life.
Gesundheit, you stupid little box.