Hasta La Gadget!

While we’ve been hearing rumors of Apple releasing an actual television, it looks like the company is also going to release an Apple TV SDK for developers. Apple is said to be holding an event next month that will reveal the new developer program that will allow app developers to make apps for the Apple TV platform.

According to Jefferies analyst Peter Misek, Apple will be releasing the SDK next month, with an event to show off the new kit. While Misek doesn’t think that Apple’s rumored television set will be making an appearance at the event, he does think that they will announce it sometime in September or October, and suggests that Apple might be preparing for the television’s release by introducing this developer program.

Apple has been open to the idea of opening up the Apple TV to developers for a while. The late Steve Jobs even said back in 2010 that an app store for the Apple TV could launch when the time is right, and since the Apple TV runs iOS, the process shouldn’t be all that difficult, and might be able to fit right into the iTunes App Store.

As far as the Apple television set goes, Misek expects that various size options will be between 42- and 55-inches, with prices starting around $1,500, which is right around what we’ve been hearing in the past. The SDK that we could see next month may definitely be a precursor to bigger things, and it’s also possible we could see a refreshed Apple TV STB come to fruition as well.

[via Business Insider]

Apple TV event rumored for March, new SDK tipped is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Today at the Dive into Media conference, HBO’s President and COO, Eric Kessler, announced that HBO Go will now support Apple’s AirPlay protocol, and will also be coming to the Apple TV at some point in the future. The addition of AirPlay support means that HBO Go subscribers can beam their content from their iOS devices to the big-screen TV in the living room, provided that you have an Apple TV to do the grunt work.

However, the HBO Go app still requires an HBO cable subscription, so you’re out of luck if you thought otherwise. Kessler didn’t mention whether or not HBO plans to offer a paid version of HBO Go to users who don’t subscribe to HBO, but as of right now, he says that an HBO Go-only subscription just isn’t economically viable at this point.

The AirPlay feature will be added as an update to the HBO Go iOS app and for Cinemax’s MAX Go App, both of which should be set to go in the iTunes App Store. Kessler says that the company’s long-term goal is for the HBO Go app to be on all platforms, including the Apple TV, so hopefully it’ll only be a matter of time before everyone will have access to the app.

Of course, we’ve heard rumors earlier this month that we might be seeing an HBO Go app arrive on the Apple TV, and now it’s finally happening, although the timeline is still a bit blurry at this point. Apple sold over 2 million Apple TV units during this last quarter alone, so HBO will no doubt get a lot of exposure by releasing its app on Apple’s STB.

[via AllThingsD]

HBO Go now supports AirPlay, coming to Apple TV soon is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Apple’s Retina Display offers some amazing visuals, but it could be receiving a boost now that Apple has hired a former senior researcher for LG.

According to a report from OLED Association, Dr. Lee Jeung-jil has been recruited by Apple for his previous experience researching OLED printing technology at LG as well as heading the research and development for LCD technology development at Samsung. Jeung-jil is said to be “more knowledgeable about OLEDs [than] any of Apple’s current staff, which is known to be quite strong.”

The purpose of the hire at this time is completely unknown, but considering Jeung-jil’s background, we could assume it’s going to be display related as having him work in the Apple cafeteria would be extremely silly and a waste of his skills. A number of us believe his influence could benefit Apple’s mobile devices by making its Retina Display even more detailed, or maybe his hiring has something to do with the long-rumored Apple TV.

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Nowadays, you can watch streaming video through a number of ways that include accessing a service’s application on a video game console, a SmartTV or simply by visiting the service’s website on your computer. Because of that, we probably have become somewhat jaded at the fact that nearly everything around us can serve as online video streamers and when a particular product doesn’t offer those experiences, we tend to scoff at them. With that said, Apple TV may be joining the 2011s as they might be getting HBO Go added to its set-top boxes.

According to anonymous sources who spoke to Bloomberg, Apple may be in negotiations with Time Warner in order to bring the HBO Go app to Apple TV some time later this year. Why it has taken Apple this long to strike a deal with Time Warner is beyond us as HBO Go has been available across a number of platforms ever since it was made available back in February 2010.

HBO Go debuted on other Apple platforms such as iOS devices and iTunes last year, which makes this apparent deal even more confusing as we would think if Apple already had the HBO Go app available on those other Apple platforms, then why not just say “Oh, yea – and Apple TV, too.”

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HBO Go, the greatest streaming service known to mankind, will be coming to the Apple TV this year. Bloomberg is reporting that the HBO Go app will pop up on Apple’s little black box by the middle of 2013. The next months are going to be suspenseful! More »