IKEA relies on Augmented Reality technology to make furniture shopping easier for customers

ikea-arFurniture giant IKEA has always provided a fun shopping experience, where kids can have their kids meals and play time at Småland, while the meatballs are always a top draw. You can practically spend an entire day there with your family while the whole bunch of you shops for different bits and pieces that you think would fit into the new home. Well, considering how times have changed, IKEA too, wants to keep up to date by offering Augmented Reality (AR) technology which makes it easier for customers to shop.

Needless to say, this AR tech would require shoppers to own a compatible smartphone, but then again, who does not have a smartphone these days? Apart from that, the mobile app would also allow customers to “test” furniture from the comfort of their own home, now how about that? We will be able to see the most extensive ever use of Augmented Reality (AR) by IKEA when they roll out the new mobile catalogue later this month.

AR will be used to place its products into customers’ rooms, letting them find the right fit, and when August 25th rolls around on the calendar, you will find the app launched in the Apple App Store and Google Play. The 2014 IKEA Catalogue app will enable customers to literally try out 90 products for size (of course, they will also take shape, color and positioning into consideration as well) in their own homes. The app will rely on the catalogue to judge the approximate scale of the furnishings, where it will measure the size of the catalogue itself when laid on the floor in the camera, resulting in an augmented reality image of the furnishings in order for it to appear as correct as possible in the room. This enables customers to check out just how different IKEA sofas, chairs, beds, bookcases, chests of drawers and desks will look like in their rooms virtually, all through your smartphone camera.

Of course, there will still be a print version of the IKEA catalog, but AR tech is definitely breathing new life into the furniture shopping experience!
[ IKEA relies on Augmented Reality technology to make furniture shopping easier for customers copyright by Coolest Gadgets ]

Ikea’s 2014 Catalog app lets you arrange virtual furniture in your living room via augmented reality (video)

Ikea's 2014 Catalog app lets you arrange virtual furniture in your living room with augmented reality video

In 2013, Ikea took the plunge into the wide world of augmented retail reality, when it released a companion app to go with its catalog — to give Swedish furniture fans access to bonus digital content related to products shown on its pages. A new version of the app is now upon us, and with it comes new AR functionality. Namely, users can now see what certain pieces of furniture (or at least a digital version of said furniture) will look like in a given room. For the feature to work, users simply need to scan one of the 90 AR-enabled product pages with the app, and toss the catalog on the floor where they want to see the digital version of the product appear. Then, the app superimposes a 3D model of that bit of decor on your mobile device’s screen, allowing users to assure their would-be furniture will maintain perfect feng shui without, you know, having to actually move stuff around.

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Via: Geek.com

Source: Apple App Store, Google Play

Microsoft tries to patent AR glasses for multiplayer gaming

Are Microsoft's 'Fortaleza' AR Glasses alive and well in patent application

Remember those “Fortaleza” AR glasses we saw in a leaked Microsoft document back when the Xbox One was still the Xbox 720? It looks like those might actually be a thing, if a patent application from Redmond is any indication. It touts the idea of “multiplayer gaming with a head-mounted display,” claiming the device could receive voice commands, track your eyes, calculate depth and recognize the faces of fellow players. All that would be in the rather narrow service of letting you invite others and accept invitations to a game through strictly visual means, though. That makes it similar to another recent Microsoft patent we saw for augmenting live events with AR, since the emphasis is on a specific usage rather than the eyewear itself. We might even see an application some day for actual gaming on such a device, but meanwhile, check after the break for more images.

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Via: NeoGAF

Source: USPTO

GlassUp, Another Augmented Reality Startup, Would Also Like Some of Google’s Milkshake.

GlassUp, Another Augmented Reality Startup, Would Also Like Some of Google's Milkshake

Yet another player is joining Meta, Japan’s Telepathy One, China’s (allegedly real) Baidu Eye, and big Google’s Glass at the face-mounted AR table. GlassUp, the newest kid in town, claims precedent on the concept. Google just shrugs and pays its legal retainer.

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First of all, as contemplated here before, and as we all learned from the The Great Virtual Boy Tragedy of 1995, it could be, it just might be, that aside from early adopters, the geek elite, and a tiny slice of industry – nobody really wants the PIA of having AR in their glasses. Plus, there’s also the ongoing debate on how unusable and silly AR glasses would be in actual human life.

Something to consider.
Okay, on to the new:

GlassUp, Heads-Up, Read-Only
Yep, another competitor jumps into an as of yet non-existent market: Venice, Italy-based GlassUp’s angle is to Bluetooth its way into a user’s smartphone and display email, SMS, Tweets, Facebook notifications, etc. as they arrive. If developers get hip, other possibilities include translations, directions, and location-specific info displayed in real time as one arrives at a given waypoint.

With zero subtlety, GlassUp promotes their product as:

    • “Receive only.” No photos or videos involved, no privacy issues. (As opposed to? -Ed.)

    • The projection is Monochrome (currently green, but we may switch to amber).

    • Longer battery life (Than? -Ed.)

    • GlassUp projects the information close to the center of vision, with less strain to the eye of the wearer. (Whereas those other guys make you look up and to the right. -Ed.)

CEO Francesco Giartosio and co-founders claim to have begun work on their AR glasses two years ago, about two months before Google went public with Glass. Should their indiegogo crowdfunding campaign prove successful ($41,169 of $150,000, 20 days remain), they hope to come to market around February of next year – ahead of Google Glass, and, at $399, hitting a much more realistic price point for the average individual or bulk-buying corporate consumer.

Possible Legal Problems & Precedential Issues & Stuff
It’s unclear if “GlassUp” is an attempt at drafting off of Google’s marketing campaign, or if it’s been there all along (maybe it was “VetroUp?”). In any case, if, for example, one has an invention in their basement that only 3 people know about, and they’re calling it “1234,” but then one of the largest, most powerful corporate entities in the history of humanity invents something similar, gets patents and trademarks, and years before anybody hears of your stuff, happens to name their product “123,” then one’s kinda hosed.

But, Google does occasionally surprise, and they might Don’t Be Evil and simply concede that the word “glass” is like, you know, common, and that it’s also part of the word “eyeglasses,” which is also like, you know, common; indifference, pity, or straight-up common sense could prevail. Or, Google could decide to lawyer the name “GlassUp,” perhaps even the whole product, out of existence.

People do love an underdog story, so should Google go aggro, at least GlassUp will get a pile of publicity. Either way, for Sig. Francesco & Co., using the word “glass” is kinda win-win.

More images & video below:


 

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Reno J. Tibke is the founder and operator of Anthrobotic.com and a contributor at the non-profit Robohub.org.

VIA: Mashable; indiegogo
Visuals: GlassUp

 

NTT docomo – HATSUNE MIKU AR STAGE – Roppongi Hills is transformed into the Hatsune Miku outdoor concert venue for 5 days

NTT docomo - HATSUNE MIKU AR STAGE - Roppongi Hills is transformed into the Hatsune Miku outdoor concert venue for 5 days

To celebrate the release of the Hatsune Miku collaborated Xperia smartphone “Xperia feat. HATSUNE MIKU SO-04E” from NTT docomo, for a limited time, Metro Hat (one of the buildings at Roppongi Hills in Tokyo), has been transformed into the Hatsune Miku outdoor concert venue.

“HATSUNE MIKU AR STAGE” takes place only from July 16 to July 21, from 19:30 to 23:00 every day for 5 days.

We were invited to a press event on launch day but there were already a lot of fans of hers who came to be part of her concert. Many of them just looked like regular salarymen, but they took off their business shirts to reveal their Hatsune Miku fan T-shirts! I was able to see that she has attracted so many fans!

According to NTT docomo staff, “HATSUNE MIKU AR STAGE” is the biggest outdoor AR event in Japan. Hold an Android device over the exterior wall of Metro Hat, and then the wall opens, Hatsune Miku appears from the inside and starts dancing and singing to the special song “Packaged”. The first 1,500 people joining the event are able to download the song.

Before watching the event, make sure you have the dedicated AR application installed on your Android device and run it. If you don’t have an Android device, you can borrow one at the venue.

Asoberu-T augmented reality shirt

The folks over at Japan are a pretty creative society – just take a look at the kind of quirky fashion ideals that people in the country ascribe to, and you have a better and clearer picture of how things look like. Not only that, their smartphones have long been so much more advanced than handsets in the West and the rest of the world, functioning as a portable wallet and all. This time around, we have Dentsu, a Japanese advertising company, make an announcement that they have come up with a new T-shirt technology that they call Asoberu-T.

The Asoberu-T can be said to be a form of augmented reality, as it comes in three different ways for one to “enjoy” the T-shirt, namely Play, Shot and Share. In order to begin “playing” with your T-shirt, you will first need to install the dedicated free application on your smartphone. Once that is done, hold the smartphone over the T-shirt and run the app, where your eyes will be greeted by characters as well as other designs which will pop-up on the screen as though it involved magic, and you can even manipulate those characters and designs from your phone’s touchscreen to boot. In Shot mode, you can pose with the characters while composing an entirely new photo, while Share would let you upload those photos to a special website. Definitely trendy and fashionable, don’t you think so?

Source
[ Asoberu-T augmented reality shirt copyright by Coolest Gadgets ]

Nokia brings Augmented Reality to the employment market with JobLens

DNP Nokia brings AR to the employment market with JobLens

Once Sesame Street starts using Augmented Reality, you know the tech is no longer considered a niche affair. Strangely enough, however, we haven’t actually seen an AR app that caters to job seekers, but Nokia’s got that covered with JobLens — an app we’ve tested at Nokia’s UK-based Lumia 925 launch event last month. The program arrives on Lumia devices in the US and Canada today, utilizing the same LiveSight sight recognition tech previously seen in Here, and involving collaborative efforts with LinkedIn, Indeed, Zillow and Salary.com. In addition to gaining the benefit of visualizing exactly where you can find open positions around you, the app will help you create and submit resumes to push you in the right direction. There’s still no word on when we can expect to see JobLens outside of North America, though we imagine it won’t be too long. As a gentle reminder of how it all works, we’ve added our hands-on video after the break.

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Spanish researchers use AR glasses and smartphones to aid student-teacher classroom communications

Spanish researchers use AR glasses and smartphones to aid studentteacher classroom communications

Gunners. They are a unique subset of students found in most any university lecture hall who steer classroom conversations with constant comments and questions directed at the professor. But what if you want a more inclusive environment that lets even timid students ask questions? One where they can communicate with their professor privately, during class, without interrupting. Well, researchers from la Universidad Carlos III of Madrid (UC3M) have built a system that lets professors receive feedback from students and know which ones have questions by using augmented reality technology.

It works by leveraging the smartphones in students’ pockets and giving the professor a set of AR smart glasses. Using an app connected to the system’s server, students can indicate when they do or don’t understand a concept, that the professor should go more slowly, or that they know the answer to the question. Then, an icon indicating which action the student has taken will be displayed over that student’s head on the smart glasses’ displays. Using the system, the professor can also push predefined questions to students’ phones and control presentation slides using hand gestures and a Kinect. Intrigued? Speak Spanish? A demo video of the system in español awaits you after the break.

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Source: British Journal of Educational Technology

Hands-on with Meta 1, a 3D augmented reality headset with a natural UI (video)

Handson with Meta1, an 3D augmented reality headset with a natural UI video

Augmented reality is the future, or at least the proliferation of AR apps and hardware seems to indicate that’ll be the case. Meta revealed its own augmented reality device, called Meta 1, in January and is currently in the midst of a Kickstarter campaign to ramp up manufacturing and get it to the people. If the headset looks familiar, that’s because its hardware is: it’s comprised, in no small part, of Epson and SoftKinetic gear. It utilizes the 960 x 540 binocular 3D displays from Epson’s Moverio glasses and the depth sensor sitting atop them comes from SoftKinetic. Of course the glasses you see are but a first generation and are wired to a battery pack worn around the waist — the company’s currently working on slimming things down with customized eyewear that’ll be revealed later this year, however. For now, the dev kit and the still-in-development Unity-based SDK are slated to ship in September, but we got to see some of what Meta 1 can do a bit early.

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Visualized: a history of augmented and virtual reality eyewear

Visualized a history of augmented and virtual reality eyewear

We’ve seen the prototypes that led Google to Glass, but there are many devices that predate Mountain View’s smart specs, and Augmented World Expo in Santa Clara, California was able to gather and display a historic number of such headsets this week. From Steve Mann’s handmade WearComp 1 and EyeTap prototypes to Glass-like precursors from Optinvent and Vuzix, it’s quite the comprehensive collection — over thirty devices in all. While they may make their way into a museum some day, we’re bringing pictures of them all to your screen right now. Enjoy.

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