Under Armour has always prided itself on the science and technology that goes into its sports apparel. But, let’s be honest, the company could spend four times as much on R&D for a shirt as HTC did on the One, and it would still never generate the same fanfare. Sure, a heart rate monitor and app still aren’t going to set the tech blog world on fire, but it could be the move that earns the company the respect it deserves. The Armour39 system combines a small Bluetooth LE-enabled pod with a distinctive chest strap and an app that tracks your level of exertion, awarding you WILLpower points. What the system isn’t, however, is a “lifestyle” product or an “activity tracker.” Under Armour is clearly going after those who fancy themselves athletes. Obviously, the question is whether or not the sportswear company has anything valuable to offer in the space. Does its new training platform actually encourage you to push yourself harder and is it really anything more than a FuelBand with an extra dose of testosterone? The answers are exactly where you’d expect them: after the break.
Gallery: UnderArmour Armour39 review
