Hasta La Gadget!

Whether you like the company or not, people are snapping up Beats Electronics’ wares left and right. It’s no surprise then that Beats is looking to branch out into some new frontiers, and it may not want to do it without getting rid of some old baggage first. The Wall Street Journal is reporting that Beats is considering buying out Taiwanese gadget maker HTC’s remaining stake in the company and is also trying to lock down a new investor to help fund its expansion into consumer electronics and auto tech.

At this point, there’s no word on how much such a deal would cost, or if HTC is even willing to sell. To really get a feel for the situation though, we need to do a little rewinding.

This whole sordid situation started back in August 2011 when HTC revealed that it acquired a majority stake (about 50.1%, to be specific) in Beats Audio, a deal that cost the Taiwanese company just north of $300 million. It wasn’t long until the first Beats Audio-powered smartphones started rolling off of HTC’s production lines, and since then just about every one of the company’s notable smartphones bore that familiar red logo somewhere on its body.

Of course, that relationship wasn’t without its rough patches. Between the moment HTC finalized its deal with Beats Audio and today, the company has been absolutely battered — sales revenue is down, profits are down, and more than a few pundits have already written the company off (or are close to doing it). The situation grew so grim that HTC found itself selling nearly half of its stake back to Beats Audio in mid-2012, which reportedly resulted in a net loss of about $4.8 million for the Taiwanese gadget maker.

What’s still unclear at this point is what this turn of events could mean for Beats Audio in smartphones going forward. If Beats indeed buys out HTC’s stake, it’s not inconceivable that other smartphone manufacturers could swoop in and license whatever Beats Audio assets the company originally made available to HTC. And for all we know, HTC may be one of them — it could just decide to fold Beats Audio into its phones like nothing ever happened, albeit without most favored nation status. It’s near-impossible to make a call there without a closer understanding of the agreement the two companies forged, but I wouldn’t expect the Beats Audio brand to remain dormant in the mobile space for very long (if at all).

But Beats’ bid for another investor comes at a pretty peculiar time. There’s little doubt that HTC wanted to lock up a partnership with Beats because of the marketing clout the brand would bring its mobile gadgets, and now Beats is looking for a way out just as HTC is trying to tap into another vein of star power to revitalizing its anemic marketing efforts. For better or worse, the company is spending nearly a billion dollars on a massive marketing push that will apparently see Hollywood hotshot Robert Downey Jr. spout nonsensical interpretations of the company’s name. I may be veering slightly into the realm of the hyperbolic, but HTC really can’t afford for this kooky new approach not to work. Couple that with the fact that a Beats buyback would be yet another sizable signifier of lost faith in HTC and things are starting to look seriously dire.

I’ve reached out to HTC for a comment on all this, but it’s pretty late and the company hasn’t yet responded at time of writing — I’ll update the post with a response if/when I get one.

Remember HTC’s early 2012 Android flagship? Well, it’s back and plus-sized for the tech-savvy masses. Officially announced today, the One X+ is a minor refresh of the original that debuted at MWC this past spring, albeit with a faster 1.7GHz Tegra 3 CPU, larger 2,100mAh battery, expanded 64GB of storage and Android 4.1 Jelly Bean with Sense 4+ onboard. As part of that upgraded custom skin, the 4.7-inch device can now tap to pair, or “Tap and Go” as the company calls it, with Beats-branded speakers, allowing users to easily connect and disconnect from their audio peripherals. Apart from that, the 8-megapixel rear module with f/2.0 lens and ImageChip-assist has stayed the same, but the camera software’s been slightly tweaked with the addition of two new modes: Self Portrait for subtle retouching of front facing shots and Sightseeing which allows for quick launch of the camera app. Also debuting alongside this hardware update is HTC Get Started, a web-based service that lets users manage initial setup from the desktop for one-click installation on the phone itself. The One X+ is slated to launch globally this fall, hitting Europe and Northern Asia this October, with a November rollout in South Asia to follow. As for a US release, well, you’ll just have to sit tight and see what news the day brings. Official PR after the break.

Continue reading HTC One X+ official: 1.7GHz quad-core Tegra 3, 64GB, Android 4.1 Jelly Bean with Sense 4+

Filed under: Cellphones, Wireless, Mobile, HTC

HTC One X+ official: 1.7GHz quad-core Tegra 3, 64GB, Android 4.1 Jelly Bean with Sense 4+ originally appeared on Engadget on Tue, 02 Oct 2012 04:00:00 EDT. Please see our terms for use of feeds.

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Since launching its first product in 2008, Beats has gone from an obscure niche headphone brand to a multi-million dollar business with plenty of star power (Dr. Dre, Lady Gaga, Justin Bieber, etc.) catapulting the brand into the mainstream spawning several celebrity and musician endorsed rival brands. Now it’s going after an older crowd with the Executive over-the-ear headphones, which I’ve been testing for the last few days.

Originally partnered with Monster, the company has since detached itself from the audio manufacturer, had the majority of the company acquired (51 percent) by HTC, acquired music service MOG, and then regained 25 percent of HTC’s shares back this past July. It’s also had its brand name attached to HP laptops and HTC smartphones.

While the company has tapped into the youth of this country, it hasn’t quite gained traction with the folks whose annual incomes are, well, significantly higher than a 17-year-old’s. It’s unclear why Beats is going in this particular direction given that the “b” brand can be seen just about everywhere you look.

Maybe it has something to do with Monster now marketing its own line of headphones geared towards an older demo. Or the fact that the Beats brand commands over 60 percent of the over $100 headphone market in the U.S. I guess a $1 billion industry is worth protecting.

“If you look at the category right now, almost all the competing products are made of plastic. We’re bringing craftsmanship and premium materials, such as aluminum alloy, stainless steel, and hand-stitched leather,” Luke Wood, president and COO of Beats, told me. “Beats has fans of every age, but we wanted to build the Executive for the business traveller who doesn’t necessarily feel comfortable wearing bright green headphones on the plane.”

Other than looks and what I assume are subtle changes to the audio components under the hood, the Executives appear to be built on the same platform as the original Beats by Dr. Dre headphones, including the use of regular AAA batteries to power the active noise-cancelling functionality. And just like the originals, the Executives won’t work when those batteries die. Pretty annoying in my opinion for a $300 pair of headphones but maybe I’ve grown accustomed to all my doodads having rechargeable batteries.

The Executives are said to last upwards of 25 hours per set of batteries. So far I’ve logged several thousand miles (SFO>JFK>ICN) and roughly 15 hours with the included batteries. The noise-cancellation function can be muted by depressing the “b” icon on the right earcup. Batteries are deposited into the left earcup by popping off the cover, which is tethered by a string and kept in place with magnets. A nice touch overall and they definitely feel premium.

When asked why the core feature still relies on standard batteries, Wood had this to say: “Our research of this particular use case shows the consumer preference is split in regards to rechargeable and disposable batteries. Keeping the demographic in mind for this product, there is anxiety around forgetting to charge your batteries and getting on the plane for a business trip to find they’re dead and there’s no time or place to charge. Many people would rather just bring a spare set of batteries than risk being stranded on a flight with no sound. With that said, as our products continue to evolve we will consider the technology that makes the most sense as well as sustainability issues.”

Regardless of whether I think that a $300 pair of headphones should function sans batteries, the Executives are really comfortable (it’s worth noting that I wear glasses and find it annoying to wear over-the-ears) and offer a less bass-y sound than previous models. Even with the noise cancellation or because of it, you really have to crank up the volume to hear your tunes. The low end seems a bit muddled and when cranked up all the way up it just sounds a bit fuzzy. Albeit ever so slightly.

They’ll be available in mid-October and come with a carrying case, cleaning cloth, two adapters and two sets of audio cables, including one for use with your phone.

Since the dissolution of its partnership with Monster on July 1, Wood says the Executives are “an example of what’s to come” from the now free-standing company.

Click to view slideshow.

HTC’s plans for Windows Phone 8 may be filling out fast. We saw XDA-Developer member Football4PDA post a schematic of the Accord less than a week ago, and today he’s posting what could be more concrete information. Supposedly, HTC’s inaugural device might be named the 8X — not quite as charming, but definitely simple. More importantly, the software in the claimed leak suggests the company will bring a trace of Sense UI style to the home screen, rather than having to relegate it to the HTC Hub: a live tile would bring the oversized clock and weather that One owners know so well. Just don’t anticipate a flagship device here. If the specifications are real, the 8X would bear more in common with the Droid Incredible 4G LTE, sharing its 1.2GHz dual-core chip, 8-megapixel rear camera, Beats Audio and NFC while picking up a slightly larger 4.3-inch screen and 16GB of storage. Our main question centers around the unveiling. While HTC has an event lined up for later this month, there’s no guarantee that the 8X will show up at that gathering or even launch side-by-side with Windows Phone 8 itself.

Filed under: Cellphones, Mobile

HTC Accord may become the mid-range 8X, make a little more Sense originally appeared on Engadget on Fri, 07 Sep 2012 08:43:00 EDT. Please see our terms for use of feeds.

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It seems the newest member of HTC’s mid-range smartphone line-up — previously known as the Proto — is actually the Desire X, according to several Scandinavian retailers (see coverage). Also, Hong Kong blog ePrice, who gave the new model the blurrycam treatment, claims that the specs line up with all the rumors: a 4-inch, 800 x 480 display, Android 4.0 with Sense 4.0, Beats Audio, dual-core 1GHz processor and 5-megapixel camera. HTC should formally out the phone this week at IFA, but its European presence and similarity to the China-only New Desire V means it’s likely an international version — without the continental sticker shock.

Filed under: Cellphones, Mobile

HTC Proto goes under spycam, reveals secret identity: the Desire X originally appeared on Engadget on Tue, 28 Aug 2012 03:51:00 EDT. Please see our terms for use of feeds.

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