Jan 24
Original recipes are one of those things coveted most in marketing. Remember how excited everyone was about Coca-Cola Classic after the New Coke fiasco? Well, sometimes spirits-makers want to get in on that action as well, whether that means a limited-edition release like Beefeater is doing with Burrough’s Reserve, or whether it’s a complete replacement of the brand’s main product, à la Pernod Absinthe. We recently spent some time with both of these new/old products. Here’s the skinny.
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