Jun 09
China presents a lucrative opportunity for celebrities overexposed to jaded First World markets and authorized or not, all sorts of Chinese businesses are choosing their faces to promote their brands.
Apr 06
PepsiCo Inc. (PEP),
the makers of the iconic American soda, has recently become the
second-largest food and beverage corporation in the world. An abundance of
innovations helped to make PepsiCo the industry giant that it is today. The Sultan
of Soft Drinks hasn’t stopped striving to discover innovative start-ups
across several areas to throw their support behind, leading to the
creation of PepsiCo10.
Apr 02
Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its’ new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that’s what I call taking a look under the hood!
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