Billboard Twitter Real Time Chart Coming Soon

Billboard Twitter Real Time Chart Coming SoonTwitter seems to be on a roll recently, having introduced additional functionality to their product. Music lovers will be thrilled to hear what is coming their way as Billboard has just announced their partnership with Twitter, resulting in the Billboard Twitter Real-Time Chart. This is a unique chart to our time and age, where it is capable of tracking real-time U.S. music conversation by analyzing Twitter data.

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    A broken billboard looks psychedelically drugged out

    A broken billboard looks psychedelically drugged out

    It’s okay. It’s not just you. You didn’t pop a pill you shouldn’t have before your afternoon coffee. You’re not in a dream world. The billboard actually looks like that in real life and apparently it’s on purpose, the broken electronic billboard is being tested for all working colors. I see acid.

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    Ad Campaign Serves Dual Purpose, Providing Walls for Shelters When its Done

    Sometimes, things aren’t what they seem. For example, what looks like a wall to you might look like an ad to someone else. This might sound like a strange occurrence, but it happens more than you think.

    In fact, it happens every time to people who chance upon HomePro’s ad campaign where they’ve put up a bunch of temporary billboards that have ads on one side and a wall on the other.

    Other Side Ad

    HomePro is a hardware store based in Thailand and they’re trying to do something different with their Other Side campaign. Instead of just putting up a bunch of billboards to advertise their stuff, they’re also showing off their wares by constructing a wall on the other side of the ad. But these aren’t designed just to be ads. As many people in the country live in underprivileged areas, they’ve been know to recycle old billboards and use them to create improvised walls for their shelters.

    recycle billboards

    Other Side Ad1

    These billboards help them out a little by providing them with a ready-to-install wall on the other side, so when the campaign is over, the wall will continue to serve a useful purpose.

    [via Pop Up City]

    Electronic Billboard Hacked In Belgrade

    Electronic Billboard Hacked In BelgradeWhile old school billboards that are set up with printed paper can be defaced via acts of vandalism in the physical sense, electronic billboards which require far less manpower to change the face of it as all you need to do is to flash a new image or file, are susceptible to the dark art of hacking. Yes sir, those in the advertising world who decided to make the move from printed billboards to those with LCD and LED units might have overlooked such a danger, as an example in Belgrade, Serbia recently demonstrated.

    The electronic billboard that was raised at Republic Square in the center of Belgrade is one that will not fail to catch the eye of anyone in the vicinity. The display has been hacked to depict the logo of The Pirate Bay, while sporting a peace symbol with a quote from Gandhi, stating, “First they ignore you, then they laugh at you, then they fight you, then you win.”

    This whole exercise was done by a group of computer science students to show just how loose security is in the IT field, although the Serbian media claimed otherwise that Anonymous were the ones behind the attack, as those students trumpeted denials of being linked to Anonymous.

    By Ubergizmo. Related articles: Metal-air Batteries, Cheaper Alternative For Communication Grid Backup , Google I/O 2013 Tickets Sold Out,

    LG trolls Samsung’s Times Square billboards with Optimus G ‘4’ ads

    LG trolls Samsung's Times Square billboards with Optimus G '4' ads

    The press is headed to Radio City Music Hall for Samsung’s Galaxy S IV event in a few hours, but the company has also taken up consumer-focused presence in Times Square — where rival LG is waiting. As shown in the pic, LG has refashioned its billboards (which it already occupied for 20 years before the new neighbor moved in below last year) to mock Samsung’s “4” themed advertising, touting that the Optimus G is “here 4 you now”, among other messages. They’d probably have a better chance of grabbing our attention if the upgraded Optimus G Pro were here 4 us instead, but that’s not an option yet. Still, we have to appreciate a prank pulled off well enough that it even scores some screen time in a Samsung promo video (at :49 and 2:04) embedded after the break.

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    Source: Korea Newswire

    Billboard Incorporates YouTube Viewership

    Billboard Incorporates YouTube ViewershipYouTube views are now more valuable than ever before, as they have been incorporated into Billboard charts. This ought to see musicians take a more serious approach in seeing just how technology does wield a rather strong influence in the future of the music industry. To put it in a nutshell, YouTube views of a song will be placed on the same pedestal as that of digital downloads, physical sales, and streaming, amidst other metrics, in order to make sure just which song will rise up to the top in the US. If one were to apply this sort of metrics retro-actively, does this mean that Psy’s Gangnam Style would come up tops, with over 1 billion views?

    Billboard, however, has its own strict rules where YouTube data is concerned, limiting it to “all official videos,” Vevo clips, and user-generated videos which use “authorized audio.” In plain English, legitimately used songs are the only ones to be included in the charts. I am quite sure that many a tech-savvy music enthusiast will finally heave a sigh of relief, as YouTube has turned into a place where more and more folks listen to music.

    By Ubergizmo. Related articles: Raspberry Pi works as an Audiobook , Xbox Music announced by Microsoft, Apple iTunes and Amazon Cloud Player to watch out?,

    Billboard redesign brings charts streaming into the 21st century

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    Back in the old days, music charts were mostly good for hit single montages in movies about struggling bands. These days, chart-making stalwart Billboard’s looking to offer up something more, bring its services into the era of streaming media, with a redesign that harnesses Spotify, Rdio and Myspace functionality, letting users listen to the day’s tracks in order of popularity, the way they were meant to be listened to, we guess.

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    Source: Billboard

    Billboard Blinds: Adblock Plus, IRL

    In a world where ads are constantly being shoved into everyone’s face at any given moment, these Billboard Blinds are a welcome change. It’s a concept for an urban intervention that gives people like you and me a choice on whether or not we want to view ads while waiting for the bus or train or while flagging down a taxi.

    Billboard BlindsIf you’re not in the mood to know about the latest show that’s hitting on network TV soon or about newest teeth whitening products in the market, then simply reach out and pull the blinds, and go on your merry way. (Or rather, continue waiting your merry way. You get the picture.) This idea might even make ads more effective for those who are interested in them, thanks to the interaction required to open them and view the ad underneath. That’s got to make the ad a bit more memorable, right?

    Billboard Blinds1

    The cool thing is you don’t need to install any fancy gizmos or gadgets to achieve this end. Regular window blinds will do. Who knew something so simple could make a world of difference?

    Billboard Blinds were conceptualized by George Zisiadis.

    Billboard charts now count the ways people actually listen to music

    Billboard has been the way the music industry tracks what’s popular since 1936. The Billboard Hot 100 is generally considered the gold standard for what’s the most popular song in the United States, but there are also charts for subgenres: country, rap, rock, etc. The Hot 100 chart has been tracking digital downloads and streaming stats, but that 21st century attitude didn’t apply to genre charts.

    Today, Billboard applied digital data to five genre charts: country, rap, rock, Latin and R&B. Before, those charts were basically 100% based on radio, which isn’t the primary way that young people consume music anymore. After adding Nielsen data from  Spotify, Rhapsody, Xbox Music and Rdio, the charts should be much more accurate. But not everybody is happy. Some are worried about crossover artists stealing spots from true genre artists. Others are just upset that Taylor Swift seems to be the most direct beneficiary. Regardless of whether Rihanna actually deserves the #1 spot on the R&B chart, this is a huge improvement for Billboard because any music chart that doesn’t include digital sales and streaming in 2012 is obsolete.

    Billboard explains their changes here.

    By Ubergizmo. Related articles: Spotify for Android updated with NFC sharing capabilities, Spotify makes its way onto the Amazon Kindle Fire,

    Urban Hacktivists Turn Toronto’s Info Pillars into Modern Art with a Message

    You’ll find over 35 different billboards in the streets of Toronto which are ironically called ‘Info Pillars’, considering the fact that they’re used to display ads and not information. So what’s an urban hacktivist to do, when the redesign of these Info Pillars have replaced bike parking and caused the cutting down of trees by the sidewalks? Occupy the pillars, that’s what!

    Toronto Street Ads

    Members of the cARTographyTO creative team took down the ads that previously occupied these Info Pillars and instead replaced them with art installations, some containing actual bikes and art maps.

    Toronto Street Ads1

    The more entertaining ones include interactive chalkboards where passersby can write down their own thoughts, opinions, or messages to the rest of Toronto. Through their efforts, cARTographyTO has managed to raise public awareness regarding the issue, encouraging the city to use them for disseminating information, as their name asserts.

    [via Pop Up City]