A Better Boarding Pass: Rethinking One of the Worst Design Offenders

A Better Boarding Pass: Rethinking One of the Worst Design Offenders

Airports are not enjoyable places to be. Long distance travel is not a tonne of fun. Badly designed boarding passes are annoying. Seriously annoying. The boarding pass is essential for air travel but when badly designed, must be one of the most counter-productive items an airline could issue. I think they cause headaches for airline and airport staff and travellers alike. Travellers are often stressed, emotional, groggy, jet lagged or a toxic mix of all four. The thought of having to decode a rubix-cube-puzzle of crucial information in that state makes me want to just give up.

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