Nov 10
Since advertising is all about the power of suggestion, it’s fun to see what happens when the conceits of well-known campaigns are totally
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Sep 30
In what could be seen as a defining moment for tech, Apple has surpassed Coca-Cola to become the most valuable brand on the planet.
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Sep 29
Interbrand: Apple now most valuable brand, worth estimated at $98.3 billion
Posted in: Today's Chili
Coca-Cola’s 13-year tenure as “Best Global Brand” is over, however the new leader shouldn’t really surprise you. Apple knocked Penelope Cruz’s favorite soft drink from the number one spot on Interbrands’ annual valuation report, but after posting massive revenues time and again — including a company-record $54.5 billion in January — this isn’t too startling. Cook and friends started their ascent at the eighth spot in 2011, and climbed to second place in 2012 before stealing the top prize in the latest list. Interbrand pegs Cupertino’s brand valuation at $98.3 billion, which isn’t exactly pocket change. Don’t cry for the Sprite-maker though, it’s still on the podium according to The New York Times, but behind another tech-powerhouse: Google.
Via: The New York Times
Source: Interbrand
Aug 09
The logo of a multinational brand needs to be recognizable in any language, which is why so much time and effort goes into developing a strong design. But it’s still fun to see what Subway’s logo looks like in Chinese, or what Pizza Hut looks like in Farsi.
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Jun 11
NVIDIA Tegra 4i shows up in mysterious ‘brand’ phone, promises Q1 2014 debut
Posted in: Today's Chili
While we’ve yet to see NVIDIA’s Tegra 4i show up in any commercially available hardware, the company is still keen to remind us it’s on the way. This time, the 28nm Cortex-A9 chip is making an appearance inside what appears to be a new, revised reference design or white-label phone. Spotted over on AnandTech, the mysterious device sports “brand,” er, branding (we’re guessing to be replaced by operator markings), along with a 4.8-inch 720p display, a 13-megapixel shooter and LTE / HSPA+ that would cover multiple (yet unspecified) regions. This does appear to be a little more than just a demo unit though, with NVIDIA telling AnandTech that the device will come to market sometime in Q1 2014, costing $300 – $400 sans contract in 8, 16 or 32GB varieties. Other Tegra 4i handsets are also said to be in the works, starting as low as $200 commitment-free.
Filed under: Cellphones, Mobile, NVIDIA
Source: Anandtech
Oct 04
It’s managed to get to one billion users without the aid of a traditional ad campaign, but the social network has now taken advantage of that milestone to try something different. Mark Zuckerberg has today introduced the company’s first proper ad, a one minute and thirty second video dubbed “The Things That Connect Us” that was produced by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu. According to Zuckerberg, the ad was made to “honor the people we serve” and “express what our place is on this earth,” adding that Facebook belongs to a “rich tradition of people making things that bring us together.” Like chairs. See it for yourself below.
Continue reading Facebook marks one billion users by launching its first major ad
Filed under: Internet
Facebook marks one billion users by launching its first major ad originally appeared on Engadget on Thu, 04 Oct 2012 09:15:00 EDT. Please see our terms for use of feeds.
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Oct 04
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels
Posted in: Today's Chili 
Interbrand likes to give the world’s top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company’s 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It’s a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only Coca-Cola, while Kindle Fire creator Amazon (20th place) and Apple’s frequent rival Samsung (ninth) also shot past brands as big as Disney and Toyota. A special nod goes out to 69th-place Facebook, whose IPO this year and its recognition put it past companies like Porsche almost overnight. Not everyone in technology came out a winner — Microsoft, Nokia and RIM were among those that took a bruising — but Interbrand’s rankings hint that it’s better to be making tablets than designer handbags.
Filed under: Apple, Microsoft, Nokia, Amazon, RIM, Facebook
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels originally appeared on Engadget on Thu, 04 Oct 2012 08:21:00 EDT. Please see our terms for use of feeds.
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