Dieter Rams left a lasting legacy at Braun that still influences the products the company creates today. Just take a look at this simple analog alarm clock, that’s found a clever way to compete with all the other monstrous smartphone docks vying for space on your bedside table.
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Dieter Rams is the undisputed granddaddy of modern industrial design. The German legend’s ten commandments for good design are considered gospel in the field, and his impeccable collections for Braun elevated home appliances to mass-produced art.
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Although the deals universe is waking up from its pre-Christmas torpor and shifting into a Boxing-week frenzy, it’s a different kind of sale we’re seeing. Instead of promo codes that take a percentage off everything in the store, we’re seeing sale sections balloon. That means instead of deals on stuff you actually want, a lot of sales this week are deals on stuff that nobody wanted—and that’s why those products are on clearance. More »
The legendary designs of 1960s Braun gadgets show the secret to Apple’s future. And if today’s event includes a surprise announcement of a new Retina-display desk fan, it’s a safe bet the aesthetic will echo this Dieter Rams classic. More »
In 1978, Dieter Rams designed a watch for Braun that saw a limited, 3,000 unit production run. The stainless-steel DW30 featured a digital face and only two buttons, with a thick, leather band holding the timekeeper in place. Out of production since 1982, Braun has resurrected the spirit of the DW30 with the BN0076—a watch directly inspired by Rams’ design, but updated for a modern wrist (or something like that. More »
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