British Airways’ digital billboard identifies planes as they pass overhead (video)
Posted in: Today's Chili
We’re no stranger to digital billboards — Engadget made its own big-screen debut in Times Square back in 2011 — but British Airways’ latest endeavor is unlike any we’ve seen before. According to The Drum, the new advertisement, installed front and center at London’s Piccadilly Circus, uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed. The airline’s new #lookup campaign is marketing at its best — see for yourself in the video after the break.
Filed under: Transportation, Internet
Via: @clintonjeff, The Drum
Source: British Airways
From tomorrow onwards, six of the biggest libraries in Britain would be working hand in hand in a mammoth effort that will see them create the UK’s official digital repository, which means that all half dozen of them have the onus of receiving just about a copy of every single book, newspaper and magazine that has been published in the UK to date. The only way to get this done is to digitize stuff, and that would also make life easier for the masses who want to perform research many years down the road once this particularly noble undertaking is complete.
