Hasta La Gadget!

Earlier this year we heard rumors that Apple’s board was pushing CEO Tim Cook to be more innovative. The company has long been expected to release a product, any product, that changes the landscape once again. Rumored products include a smartwatch and a full fledged HDTV, but Apple hasn’t dropped any hints about its future devices. Some people say that the era of innovation at Apple ended with Steve Jobs’ departure, Larry Ellison of Oracle certainly seems to think so. Rest assured, the CEO knows that not innovating in today’s competitive market is going to be fatal for any company. Speaking with Bloomberg, Cook said that Nokia is a prime example for everyone in the industry why companies shouldn’t stop innovation, he believes that “to not innovate is to die.”

Nokia’s phone business used to thrive globally not so long ago, but it lost a lot of its market share after the iPhone and Android established their duopoly. A few weeks ago it was announced that Nokia has sold its core phone business to Microsoft, the deal is expected to be closed within the next couple of months. There has also been much talk online about the fact that iPhone 5C isn’t really a “budget iPhone” that most people thought it would be. Cook says that it was never the company’s objective to sell “a low cost phone,” their objective was to sell a great phone and provide a great experience, and that Apple just “figured out a way to do it at a lower cost.”

Apple CEO Tim Cook Understands That To Not Innovate ‘Is To Die’ original content from Ubergizmo.

We’ve seen a lot of iPhone 5C leaks over the last few weeks. Casings, various parts and components have been spotted almost every other day. While such leaks are pretty common, we’re yet to see a fully assembled iPhone 5C. There was one leak which showed off scores of purported budget iPhone units being tested right off the assembly line but some are of the view that those units might actually be clones. A new video has been published by a Chinese blog which shows off a purported iPhone 5C fully assembled and capable of browsing the web through mobile Safari. The video is very low quality due to which its authenticity cannot be guaranteed.

Roughly lasting 50 seconds, the video shows off a purported iPhone 5C in a red or pink plastic shell. Apple’s low cost iPhone is expected to be made from plastic, it is also expected to come in as many as five different colors. The front camera and ear speaker are aligned like they are on an iPhone 5, this smartphone is believed to be similar to Apple’s current flagship from the front, it is even expected to have the same internal hardware. No surprises there. This purported unit appears to be running on Wi-Fi as one can make out the airplane icon which denote Airplane Mode in which cellular radio is turned off. Only recently the smartphone was pictured in what is believed to be its retail packaging. Apple is expected to make an announcement on September 10th, with the release taking place on September 20th.

iPhone 5C Hands On Video Shows Web Browsing Through Safari original content from Ubergizmo.

There have been a plethora of rumors about Apple releasing a budget iPhone fashioned out of plastic. We’ve seen purported images of the device as well. Its actually not the first time that Apple has used plastic for its iPhone, the material was used up till iPhone 3GS. iPhone 4 brought the combination of glass and aluminium that exists to this day. It appears though that the company is looking to expand the use of plastic in its products. A new job posting requires an experienced plastic materials engineer who would serve on the iPhone/iPad materials team.

The responsibilities of this job include development of new plastic materials and processes to meet aesthetic and structural requirements of various part designs. This is considered to be a hint that the engineer in this position would be required to do more than just design internal plastic parts that are already used in a number of Apple devices. Its unclear right now if the company plans on making some of its other products out of plastic, such as the iPad. Apple has prototyped a plastic iPad in the past, but such a tablet is likely to be out of question, since it already offers the low cost iPad mini which doesn’t compromise on the use of aluminum for its shell.

Apple Looks To Hire Experienced Engineer For iPhone/iPad Materials Team original content from Ubergizmo.

Just the other day we saw a beautiful budget iPhone backing that we’re hoping is real, and now we’re catching a glimpse of its colorful twin. Same sweet design, same heap of skepticism, but we just love imagining an incoming family of these colored bad boys.

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There’s been a lot of leakage about that rumored budget iPhone lately, from sneakshots of all-white "iPhone 5C" packaging to repeated WSJ mentions. We still haven’t seen one of the devices in color, though. Not yet. And these renders by Martin Hajek show off how positively delightful a nice splash could be.

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