Google’s Hummingbird Algo Shifts Search From Keywords To Semantic Technology [Web 3.0]
Posted in: Today's ChiliWhat’s a publisher to do? After being bruised and battered by Panda and Penguin updates,
thousands of websites have gone from Google’s first page of SERPs
[search engine results pages] to having their keywords literally losing
gravitas and sinking to the bottom of the heap. Like tumbleweeds
rolling across the digital desert, in the wake of cotton mills [Google’s
original target] being expunged from SERPs, many reputable newsworthy
sites also had to shutter their virtual doors due to an ever-evolving
ALGO constantly reinventing itself.