Ford halved the price of embedded navigation with the introduction of SD Card Premium Navigation, which will cost $795 when it arrives on the 2011 Ford Edge in late August as part of the MyFord Touch system. What would be embarrassingly pricy in a portable navigation device is astoundingly cheap as part of a new car, since most onboard navigation runs $1,500 to $2,000. You can choose to order navigation when you take delivery or later and in the meantime you can use Ford’s cloud-based TDI (trips, directions, information) navigation, which is free for the first three years of ownership.