Ford Breaks the $1,000 Barrier: $795 for SD Card Navigation

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Ford halved the price of embedded navigation with the introduction of SD Card Premium Navigation, which will cost $795 when it arrives on the 2011 Ford Edge in late August as part of the MyFord Touch system. What would be embarrassingly pricy in a portable navigation device is astoundingly cheap as part of a new car, since most onboard navigation runs $1,500 to $2,000. You can choose to order navigation when you take delivery or later and in the meantime you can use Ford’s cloud-based TDI (trips, directions, information) navigation, which is free for the first three years of ownership.

Hands-On Preview: MyFord Touch Makes Sync Even Better

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The second generation of Ford Sync represents a big step for what is already the industry’s most comprehensive, affordable Bluetooth and music player system. Sync now understands almost 10,000 words, has a flattened command structure that lets you issue any command at any time (as a music player command while using the phone menu), and one-shot navigation system address entry that lets you speak number, street, and city all at once. Sync shows to best advantage with the rollout of MyFord Touch, which puts an 8-inch touchscreen LCD standard in some Ford and Lincoln cars.

UFO Car! What is UFO Car?

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This is UFO Car? What, you ask, is UFO Car, exactly? I am not sure. I received an e-mail about UFO Car this morning, with image-based text written entirely in Arabic. I did a little research and discovered that the e-mail about UFO Car came from a company called Future Bright, whose site is also in Arabic, though, thankfully, the site is text-based, so Google’s translation is actually a bit of help.

Future Bright, it turns out, is an electronic marketing firm. It offers companies the opportunity to, “advertise in a contemporary way and talk on the latest advertising and are the boards internal illuminated static or animated to climb a touch of beauty to the place inside it.” Okay, so Google Translate isn’t perfect.

And it also doesn’t seem to shed much light on UFO Car. Too bad, because the UFO Car Future Bright advertisement leaves so many questions unanswered. For starters, how can a car also be a UFO? Is it a flying car? Also, what makes it unidentified? The fact that I can’t read Arabic?

If I had to go out on a limb, I would identify UFO Car as a compact SUV. But I’m probably wrong. The truth is out there, friends. The truth about UFO Car.

EzGear: One Charger to Power Them All

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Don’t buy one charger for home and another for the car, says EzGear. Get one charger that can do it all. The EzGear PowerBullet 2×2 is a wall charger and car charger all-in-one. And it includes two USB ports. That means you can charge your iPhone and iPad at the same time. As long as you have devices that charge over a USB cable, you can use it: This compact charger is also good for BlackBerries, HTC phones, Garmin and TomTom navigators, Zunes, Sansas, and Mortorola phones.

While the convenience is terrific, so is the price. The PowerBullet lists for $19.99. Nice, right? Pick it up from the EzGear site, or FYE, Fry’s, Amazon.com, Buy.com, and other electronics stores.

Car Review: Toyota Highlander Hybrid Stands Out (Pricetag, too)

 

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The Toyota Highlander Hybrid is a standout SUV with much better fuel economy than the gas-engine Highlander, good performance, a comfortable cockpit, and a reasonably roomy third seating row without being as big as the Suburban/Yukon class. But the $6,550 hybrid premium means it will be a long time, around 20 years, before the original owner makes back the difference. A nicely equipped Hybrid Highlander runs close to $50,000.

California Legislation Considers License Plate Electronic Ads

California has passed a number of laws to help drivers avoid distractions that can lead to accidents–that’s why cell phones are no longer okay to use while driving. New legislation being considered by California lawmakers may bring a whole new brand of distraction to the driver’s seat, however.

According to The San Jose Mercury News, the state’s government is discussing the possibility of introducing electronic license plates that will display advertisements to fellow drivers. The technology is aimed at helping reduce California’s massive $19 billion deficit.

The electronic license plate will look like a standard plate when in motion, but will begin flashing ads after it becomes stationary for four seconds. Even when ads are displayed, however, the license plate number will remain visible. The plates can also be used to display emergency information, traffic information, and Amber Alerts.

“We’re just trying to find creative ways of generating additional revenues,” California State Senator Curren Price told the paper. “It’s an exciting marriage of technology with need, and an opportunity to keep California in the forefront.”

Ford Adds GPS Tracking to SYNC 911 Assist

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Ford has upgraded its SYNC 911 Assist emergency response app with the ability to send a vehicle’s exact GPS coordinates in the event of an accident.
Unlike GM’s OnStar service, Ford 911 Assist is a subscription-free, no-additional-cost service for the life of each vehicle, including models with SYNC, plus all 2011 MyFord and MyLincoln Touch-equipped cars.
The only catch: the system requires a cell phone paired over Bluetooth in order to work. That’s probably a small price to pay, given that the majority of the population now carries a cell phone–though many lower-end and older models still don’t have Bluetooth.

Chevy, OnStar to Train Emergency First Responders on EVs

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Chevrolet and OnStar, along with the International Association of Fire Fighters and several related emergency organizations, have announced a new training program designed to educate first responders on how to deal with electric vehicles.
Training sessions will feature the upcoming Chevy Volt, and will begin in Chicago in late August, with first-responder sessions in other major cities to follow immediately thereafter. Volt displays will also appear at various emergency industry conferences beginning in June.
The training will include animations and illustrations of the Volt, showing cut points for extrication, first-responder labeling, automatic and manual electric shut-offs, and other features crucial to a proper emergency response.
“Technological changes in the automotive industry require changes in fire and emergency service operations as well,” said Chief Jack Parow, first vice president of the International Association of Fire Chiefs, in a statement. “The IAFC is proud to work with Chevrolet and OnStar to ensure that fire responders are adequately trained in how to work with the new technology, both for their own safety and the safety of those they serve.”

Quick Drive: Audi A3 TDI Beats Hybrids on the Highway

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The Audi A3 TDI puts hybrids to shame on the highway. This little turbo-diesel station wagon gets 42 mpg with a 600-mile cruising range on the highway. Around town, it’s rated at a reasonable, albeit less-than-hybrid, 30 mpg. Minimum buy-in runs just over $30,000 for something about the size of (pardon the crude comparison) an old Saturn station wagon. For the price you do get the industry’s most tasteful cockpit.

Quick Drive: Mild BMW ActiveHybrid7 Focuses on Power

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Electric motors can make a hybrid economical or powerful. BMW steered the performance course with the BMW ActiveHybrid7, a $107,075 variant of the V8 gasoline-only BMW 750Li that accelerates to 60 mph in 4.7 seconds (half a second better than the 750Li) and also gets about 15% better fuel economy. You only lose a small corner of the trunk to the lithium ion battery pack, and none of BMW’s sporting ride or luxury.