Drive the speed limit. That’s the succinct message being driven home by a town in Victoria, Australia, which is changing its name from “Speed” to “Speedkills,” in hopes of raising awareness for traffic safety. The name change will be in effect for the month of March.
Said Phil Reed, a spokesman for the country’s Transportation Accident Commission, “Most people recognize that drink driving is a socially unacceptable activity, they are less convinced about the merits of speed. Our underpinning business objective here is to make the issue of speeding [as] socially unacceptable as drink driving.”
Speed has a population of 45 people. Its Facebook page, on the other hand, is doing much better, currently boasting more than 34,000 supporters. The name change became “official” when the page hit more than 10,000 in less than 24 hours.