Prii: The Plural of Prius

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Official word from Toyota management: the plural of Prius is “Prii.” The company got all Strunk and White on everyone at the Chicago Auto show over the weekend. Dictionary.com, took note, updating its entry on the fuel efficient hybrid

Repeat after me: We were using our BlackBerrys in our Prii.
I don’t think it’s too much of a jump to suggest that this means the plural of Nintendo Wii is Nintendo Wius. That’s how that works, right?

Doing One’s Part: The Rolls-Royce Phantom Electric

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Attention, Chevrolet Volt and Nissan Leaf: Step aside (or be moved aside?). Now Rolls-Royce has an electric car, the one-off Phantom 102EX. The three-ton electric debuts at the Geneva Auto Show in a week. “We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös.

Fiat 500 Goes One-On-One with Mini over Tech, Options

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The Fiat 500 has Mini square in its sights when Fiat returns to the U.S. sales in a few weeks. A New York City press showing last week by Fiat’s product manager, appropriately named Laura Soave, reveals zillions of colors and options, plus Bluetooth and a USB jack standard on all but the entry model. Basically, you’re getting a Mini for four grand less, claims Fiat.

Australian Town Changes Name to “Speedkills” to Promote Traffic Safety

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Drive the speed limit. That’s the succinct message being driven home by a town in Victoria, Australia, which is changing its name from “Speed” to “Speedkills,” in hopes of raising awareness for traffic safety. The name change will be in effect for the month of March.

Said Phil Reed,  a spokesman for the country’s Transportation Accident Commission, “Most people recognize that drink driving is a socially unacceptable activity, they are less convinced about the merits of speed. Our underpinning business objective here is to make the issue of speeding [as] socially unacceptable as drink driving.”
Speed has a population of 45 people. Its Facebook page, on the other hand, is doing much better, currently boasting more than 34,000 supporters. The name change became “official” when the page hit more than 10,000 in less than 24 hours. 

Car Review: Suzuki Kizashi Makes Driving Fun

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After two decades selling forgettable cars in the U.S. (Suzuki Samurai, anyone?), Suzuki got serious recently and its best car ever is the new, midsize Suzuki Kizashi. It’s a fun-to-drive car with decent technology once you move past the entry models. Each of the Kizashi model offerings includes a USB jack, but for a well tech-equipped Kizashi you have to choose the top-of-the-line Sport model. 

Better Late Than Never Dep’t: Chevy MyLink Answers Ford Sync

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GM has an answer for the Ford Sync infotainment package. It’s called Chevrolet MyLink and it delivers a seamless connection for smartphones and services such as Pandora, Stitcher Internet Radio, and Gracenote. Other cellphones and music players work, too. MyLink arrives later this year in a very limited rollout on the Chevrolet Volt plug-in hybrid and Chevrolet Equinox SUV, three-plus years after Ford Sync.

New Hot Wheels Toy Is Basically a Flip Camera With Wheels

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During our tour of the Mattel booth at this year’s Toy Fair, the company repeatedly hammered home the point that it’s looking for creative new ways to sell its Hot Wheels line to older folks–those who grew up on the toys–including a new Funny or Die video starring Jeremy “Mercury Poisoning” Piven. 
The new Video Racer line is hands-down the coolest innovation for the brand. These standard Hot Wheels-sized vehicles have a built-in video came on their hood and an LCD on the bottom. They’re really tiny Flip Cameras with wheels. Set them on a track and they’re shoot up to 12 minutes of video footage at a 1:64 scale.
They charge and sync via USB and ship with simple video editing software, so you can make your own highlight real. The cars will be out this fall for $60.

Car Review: Acura TSX Wagon Has Just Enough Right Stuff

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To Europeans, nothing says sporty like a well-tuned station wagon. The new, 2011 Acura TSX Sport Wagon is a perfect example of the breed, with just enough of the absolutely right technology and no more, so the price stays reasonable for the genre, in the mid-thirties. The new model also looks better thanks to a toned-down front grille.

Seat Belt Collars for Car-Loving Dog-Owners

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Dog-loving car owners and car-loving dog owners can combine their interests with dog collars in the shape of seat belts, with the logo of your favorite automaker or model on the buckle. The miniature seat-belt buckle is funcitonal. They’re $20-$30 direct from Buckle-Down, Petco, and some other retailers. Many but not all car brands are offered. Buckle-Down says it uses recycled and refurbished materials in many of its products.In addition to automaker logos onthe nylon collar band, other versions keep the logo on the buckle and offer designs and inscriptions such as Love (above), Trust No One, and Lucky.

No Black Box Flaw, So How Toyota Get Its Reputation Back?

Toyota-Logo.jpgToyota got mostly good news this week when the Department of Transportation concluded that ill-designed floor mats but not electronic throttles were to blame for sudden-and-unintended acceleration issues in Toyotas and Lexuses. That and driver error. But Transportation Secretary Ray LaHood chose to say “pedal misapplication” instead of “driver error,” leaving the impression that drivers needn’t shoulder any of the blame. All this may leave Toyota with the same oh-what-a-lousy-feeling as former Labor Secretary Raymond Donovan when he was indicted in a widely publicized fraud case then acquitted on all charges in court. Donovan asked, “Which office do I go to get my reputation back?”