
This past Sunday night, Eagles’ quarterback Kevin Kolb led Philadelphia to a 27-24 squeaker over the winless 49ers. Kolb led the huddle in place of the lightning hot Michael Vick who was nursing a cracked rib. Vick, of course, took over full-time passing duties from Kolb after he suffered an early season concussion. Is there a brewing QB controversy in Philly?! Oh, what do you care? You were playing Fruit Ninja on your iPad all night.
You know how I know that? Because the internet told me.
According to the official blog of mobile app analytics network Flurry, users are now spending more time playing social games than watching Sunday Night Football on NBC. In fact, at 19 million user/watchers spending an average of 22 minutes today, social gamers would now constitute TV’s sixth largest audience.
Keep in mind, these numbers only constitute mobile users, only those using iOS, and only factoring in apps that participate in the Flurry network (about 50,000 apps–roughly 25% of the total iPhone app market). There are a lot more hands diligently commanding their Minisquadran through pocket-sized battle that aren’t even figuring into this data.
Of course, these numbers aren’t so clean cut. Multitasking is the new black, and it always looks good with an iPhone. Meaning, that there is likely a lot of cross-over here. There are plenty of people diddling away in Farmville while watching football on TV.
This is the future. The most immediate change will likely be for all you modern-day Don Drapers out there–when looking for the perfect spot to put your company logos and movie trailers, there is now a much more viable and interactive option than Undercover Boss.
(Yes, commentators, I know that Don Draper is a character who lives in the TV, which is somewhat ironic that I would use him as a reference. TTYL.)
via TechCrunch