Switched On: A screen too far

Each week Ross Rubin contributes Switched On, a column about consumer technology.

This January, Vizio became the second major TV manufacturer to announce its support for Google TV at CES 2011. Samsung and LG also rallied behind the idea of “smart TV,” with the former announcing results of a “Free the TV” competition designed to encourage television app development. After years of serving mostly as a display for other development platforms such as video game consoles and TiVo, it seems the TV is ready to serve as a connected platform of its own, not wholly unlike the PC and smartphone.

However, there are two things standing in the way of the television as a platform to lead interactivity in the home — a lack of access to the core video assets, and the separation of user interface from display.

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Switched On: A screen too far originally appeared on Engadget on Sun, 13 Mar 2011 22:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Padded Windows

Each week Ross Rubin contributes Switched On, a column about consumer technology.

At the launch of the new iPad – superior for video chat, group presentations, and cutting cake — Apple didn’t miss a few opportunities to rub salt in the open air vents of Microsoft’s tablet efforts. Apple noted that sales of the iPad have exceeded those of every other tablet PC ever sold, and that Microsoft (along with other competitors) were chasing doomed strategies that extended outmoded models.

Microsoft has been clear that it will continue to use its “desktop” operating system – Windows – rather than its mobile operating system – the device-specifying Windows Phone 7 – as its operating system for tablets. Considering the critical importance of an intuitive touchscreen UI on tablet — where Windows Phone 7 excels and desktop Windows has struggled — this seems risky on its face. But it is important to remember from Microsoft’s perspective that the question is not whether Windows is the best choice for tablets but whether it is a better choice for Microsoft than Windows Phone. While the company faces an uphill battle regardless of which OS it chooses, its flagship could be the better answer for several reasons.

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Switched On: Padded Windows originally appeared on Engadget on Sun, 06 Mar 2011 19:30:00 EDT. Please see our terms for use of feeds.

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Switched On: Back from the Mac

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Last week’s Switched On discussed Nokia’s quest to help Microsoft create a third mobile ecosystem alongside those of Apple and Google. That word – ecosystem – has clearly passed into the pantheon of buzzwords, leveraging many synergies from purpose-built paradigms. And yet, building and maintaining ecosystems is something few companies really understand. True technology ecosystems are more than just successful platforms or throwing many products together simply because they are owned by the same company. They are characterized by strategically implemented nurturing.

One concept that Apple seems to have adapted from natural ecosystems is the concept of the water cycle you probably learned about in grade school. Apple turns up the heat on the life-sustaining water of innovation that passes between the well-grounded Mac market and the soaring growth of the iOS market. Apple alluded to this cycle in its Back to the Mac event. After inheriting many technologies from Mac OS X, iOS began offering Mac OS X launch screens, full-screen apps, app resuming, and document autosaving. This week’s announcements, though, show that the cycle may soon be heading again in the other direction as Apple showed off two Mac technologies that may well wind up strengthening the iOS ecosystem.

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Switched On: Back from the Mac originally appeared on Engadget on Sun, 27 Feb 2011 22:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Nokia’s Windows of opportunity

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Perhaps it bore repeating for the shock value to sink in, but Nokia CEO Stephen Elop missed nary an opportunity to defend his company’s choice of Windows Phone as its future smartphone foundation. Nokia, he said, was making “a big bet” on Microsoft and vice versa. However, Windows Phone is only one leg of Nokia’s strategy moving forward. Its “next billion” initiative is tied to handsets in which Nokia and Microsoft interests do not meet. And Nokia’s third task, creating or planning for the next disruption, will keep the company tethered to the MeeGo operating system.

Indeed, the Wall Street Journal‘s behind-the-scenes look at how the Microsoft-Nokia alliance came to be, revealed how close it came to not being at all. Nokia seriously considered Android as the operating system of choice for its smartphones, and was only persuaded differently by a big check and an exceptional flexibility to make changes to the Windows Phone 7 operating system. Because, for all the attention around Nokia’s selection of Windows Phone, it ultimately neither guarantees Nokia’s success nor dooms it to failure in the US smartphone market. Here’s what will:

Continue reading Switched On: Nokia’s Windows of opportunity

Switched On: Nokia’s Windows of opportunity originally appeared on Engadget on Sun, 20 Feb 2011 19:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Iconic trends meet ironic ends

Each week Ross Rubin contributes Switched On, a column about consumer technology.

This week saw significant and contrasting twists for the legacies of two operating systems that had their roots in the heyday of the PDA. HP revealed that it is killing off the Palm brand, and Nokia announced that — while it would continue to “harvest” less capable versions of the Symbian operating system on its basic handsets — it would shift away from the operating system in its smartphones in favor of Windows Phone 7. In some ways, the demise of the Palm brand and the loss of Symbian’s last major supporter at Microsoft’s hands represent the end of an era.

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Switched On: Iconic trends meet ironic ends originally appeared on Engadget on Sun, 13 Feb 2011 20:10:00 EDT. Please see our terms for use of feeds.

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Switched On: When Gadgets Talk in Their Sleep

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The Nintendo 3DS stands to democratize stereoscopy in a way society hasn’t experienced since the View-Master craze, by offering 3D hardware more affordable than the current crop of televisions and PCs, and without requiring special glasses to see images pop out of the handheld’s screen. But when it comes to innovation, the 3DS could represent a two-way street, for even as its 3D screen is focused on enhancing the handheld gaming experience, its “Pass” network technologies — SpotPass and particularly StreetPass — could have broader implications for the way we discover the world around us.

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Switched On: When Gadgets Talk in Their Sleep originally appeared on Engadget on Sun, 23 Jan 2011 20:00:00 EDT. Please see our terms for use of feeds.

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Switched On: The 2010 Switchies

Each week Ross Rubin contributes Switched On, a column about consumer technology.

It’s that special time of year between the post-holiday sales and the pre-CES hype that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the Saluting Wares Improving Technology’s Contribution to Humanity awards, also known as The Switchies. This year marks the fifth annual Switchies, which are decided based on a rigorous examination of the opinion of me, and do not reflect the opinion of Engadget or its editors. For that latter honor, nominees will need to win an Engadget Award. Let’s roll out the red carpet then.

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Switched On: The 2010 Switchies originally appeared on Engadget on Sat, 01 Jan 2011 19:45:00 EDT. Please see our terms for use of feeds.

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Switched On: Which connected TV box are you?

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Switched On presents a short quiz to determine your content-delivery personality.

It’s most important that my on-demand entertainment:
a) is easy and accessible
b) is not blocked
c) is available at the optimum bitrate
d) offers a new navigation paradigm
e) advances the species

The place I usually find entertainment is:

a) the cloud
b) my PC
c) the NAS connected to my TV
d) the long tail of the Web
e) Madagascar

Continue reading Switched On: Which connected TV box are you?

Switched On: Which connected TV box are you? originally appeared on Engadget on Sat, 11 Dec 2010 20:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Acer’s Iconic Keyboard

Each week Ross Rubin contributes Switched On, a column about consumer technology.

When Acer announced a slate of new devices at a New York press conference last week, the overarching message was simple — keyboards are as done as a Thanksgiving turkey. The company introduced an array of tablets, most of which were running Android, with sizes ranging from five- to ten-inches each. That’s almost as broad a lineup as Archos, which has dipped down to what most would consider digital audio player turf with a three-inch tablet (tablette?) and a precursor to what is sure to be a merciless barrage of tablets on the slate for CES. The single manifestation of a physical QWERTY text entry device was a keyboard dock designed for a 10-inch tablet running Windows.

But as much as Acer’s tablet lineup seems poised to flounder in the coming sea of similarity, its Iconia laptop stood out, eschewing a keyboard for a second 14-inch touchscreen to match the main display. Unlike the dual 14-inch hinged Kno device discussed in columns prior, this one is clearly designed to be used in a landscape orientation, and unlike the 7-inch Toshiba Libretto, the Iconia is not being positioned as some kind of limited-edition experiment. If anything, Acer signaled that it would be the first in a series of products that would unfold over the next several years.

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Switched On: Acer’s Iconic Keyboard originally appeared on Engadget on Sun, 28 Nov 2010 21:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Getting from Kno to yes, part 2

Each week Ross Rubin contributes Switched On, a column about consumer technology.

The last Switched On introduced the opportunity of the Kno tablet, which is in transition from having a large hardware footprint to having a large customer footprint. Without question, the Kno hardware is an outlier, but could be simply a first salvo in a battle for digital textbooks that will take years to play out.

Look at the ironic development of e-readers. Today’s LCD-based Nook Color would not exist if Sony and Amazon had not opened (and soothed) consumers’ eyes with e-paper-based readers that were themselves an answer to an early generation of LCD-based products like the Rocket e-Book. The outlier shows the potential.

Continue reading Switched On: Getting from Kno to yes, part 2

Switched On: Getting from Kno to yes, part 2 originally appeared on Engadget on Sun, 21 Nov 2010 17:30:00 EDT. Please see our terms for use of feeds.

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