Switched On: Halting Total Customization

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Throughout the histories of Windows Mobile and Android, many handset developers have talked the talk of supporting these mobile operating systems, dribbling out a couple of handsets per year as they focused on other priorities. But not HTC. The company has created more Windows Mobile and Android handsets than companies many times its size, and in fact developed the very first Android handset. Microsoft cited HTC at Mobile World Congress 2009 for being an exceptional partner, while Google’s Nexus One is an HTC-built handset sold exclusively by the search giant.

HTC has done more than simply create a lot of phones for these operating systems. It has attracted attention for its designs that include some of the largest displays and best QWERTY keyboards, as well as clever touches like the Touch Pro2’s speakerphone, which activates simply by placing the handset face down on a table during a call. But most distinctively, HTC has invested heavily in developing engaging user interfaces on top of both mobile OS foundations, with development teams focused on delivering skins like TouchFLO and Sense to both Windows Mobile and Android. But now that Microsoft is radically changing Windows Phone 7 Series, HTC will have to change course, and in the process lose the distinction of having its custom user experiences live across both Windows Mobile and Android.

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Switched On: Halting Total Customization originally appeared on Engadget on Tue, 16 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: Thumbs up, thumbs down at TiVo Premiere

Each week Ross Rubin contributes Switched On, a column about consumer technology.

TiVo’s announcement of TiVo Premiere represents the most significant user interface overhaul for the device in years. Based on Adobe Flash and optimized for the high-definition screens that are likely to be paired with CableCARD programming, the new user interface blends together live, recorded, and broadband content. That presentation is more akin to what we’ve seen from Windows Media Center, and less like TiVo’s Series3 that segmented programming sources by type. TiVo has also beefed up its search capability, bringing it up to par with that of its only significant retail DVR competitor, Digeo’s Moxi.

The new interaction widens the user experience gap between TiVo and your average cable or satellite DVR, and TiVo has two other features that set it apart. First, no doubt reacting to the Moxi competition, TiVo long ago reinstated its lifetime service option that was so popular in the product’s early years. However, those who have opted for this plan through TiVo’s major platform upgrades over the years have endured more lifetime sentences than many a felon.

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Switched On: Thumbs up, thumbs down at TiVo Premiere originally appeared on Engadget on Thu, 11 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.

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Entelligence: Aiming high or another Mylo?

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

We heard a rumor last week that Sony was working on new handhelds to compete with devices like the iPad. It sounds like a great idea: a PSP with integrated telephony and e-book functionality could perhaps give everyone in the market a run for their money. But I’m a little skeptical — Sony’s Clié line once defined state-of-the-art PDA, but the company ceded the market to Palm long before the PDA was eventually reborn as the smartphone. If Sony’s seriously thinking about getting back to the handheld space, here’s some lessons it might learn from its efforts back in the PDA day.

1. Innovation is great but only when you really innovate. Sony led the market in innovation when it entered the PDA space. It offered the first Palm OS devices with removable storage, the first devices that could play back audio and video, and the first high-resolution color devices. All of these clearly drove the market forward. Then the innovations became less innovative and more “gadgetry.” There were 3D interfaces for the launcher that were confusing and awkward. Some devices had Bluetooth support but not others. Devices like the NZ-90 (pictured above) added so many features into the mix that it was big, bloated, and nearly useless.* In short, the innovations became less compelling and eventually stood in the way of. I’m worried that Sony’s meshing the type of functionality rumored to be its new device without any thought how it all has to work together.

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Entelligence: Aiming high or another Mylo? originally appeared on Engadget on Tue, 09 Mar 2010 20:23:00 EST. Please see our terms for use of feeds.

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Entelligence: Will Android fragmentation destroy the platform?

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

My friend and colleague Harry McCracken recently bought a brand new Droid from Motorola. He says it’s a “loaf of day old bread.” He’s right. The Droid and Android 2.0 were introduced with much fanfare in December, but have already been eclipsed by Android 2.1 running on Google’s Nexus One, and there are some serious ramifications for being behind. For example, Google recently touted the latest mobile version of Google Earth, which is a cool app that you won’t be able to use unless you’re running 2.1. Sure, Google says “Google Earth will be available in Android Market on most devices that have Android 2.1 or later versions,” but that’s most, not every. And what does Google mean when it says “as devices like the Droid get updated…” to 2.1? When will they get updated? Is it any wonder that some Android users are starting to get pangs of buyers remorse?

When Android was announced, I wrote that if “Google can deliver, the impact could be huge,” but I caveated a major issue: Google would need to prevent the market from fragmenting and allow it to succeed where other mobile and desktop Linux implementations had failed. Linux fragmentation remains one of the many reasons the open-source OS has failed to capture a meaningful share of the PC desktop market, and Android is rapidly following a similar path by fragmenting into different versions with different core feature sets, different users experiences and run different applications.

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Entelligence: Will Android fragmentation destroy the platform? originally appeared on Engadget on Fri, 05 Mar 2010 20:30:00 EST. Please see our terms for use of feeds.

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Switched On: Why it’s time for an iTunes TV subscription

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In the 10 billionth song that Apple sold through iTunes, Johnny Cash’s “Guess Things Happen That Way”, a man other than Steve Jobs famous for black attire bemoans the happenstance of his romantic misfortune. But nothing could be further from the story of iTunes, in which Apple’s meticulously crafted ownership of the end-user experience led to a dominant position in music sales. Now, on the dawn of releasing a new device that could be to television shows what the iPod was to music, Apple has an opportunity to create as commanding a lead in TV distribution — if it is willing to again capitulate to consumers’ media consumption habits.

Apple has enjoyed great success with iTunes in part because it adopted the purchase-to-own model that had been so successful with CDs and records before them. However, Apple didn’t simply mirror that model. By allowing consumers to purchase the vast majority of songs as singles, it provided better perceived value, Such an option was also a natural fit for the iPod, where playlists made it trivial to create the digital equivalent of “mix tapes.” The iPod’s capacity for thousands of songs was also no match for most albums that typically had a dozen or so songs.

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Switched On: Why it’s time for an iTunes TV subscription originally appeared on Engadget on Thu, 04 Mar 2010 23:32:00 EST. Please see our terms for use of feeds.

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Entelligence: Windows Phone 7 Series

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

It’s been a rough year for Microsoft in mobile. Despite the launch of impressive products such as the HTC HD2, the company has faced some harsh criticism: “except for gaming, it’s ‘game over’ for Microsoft in the consumer market” was just one of the choicer comments from the past year. Personally, I’d disagree, and I’d actually argue that Windows Mobile 6.5 is underrated in the mobile arena — almost as much as Android is overrated. But no matter. Whether last year’s mobile platforms are good enough or not is irrelevant; no platform from 2009 is good enough for 2010 and beyond, and every mobile platform will need to evolve this year. Last week in Barcelona, we saw the first part of Microsoft’s revamped mobile strategy, and while there are many questions that will need to be answered, there’s a lot to like about what we saw.

First, it’s important to look at the velocity of the mobile space. The tech industry is largely governed by Moore’s Law, which predicts a doubling of semi-conductor density roughly every eighteen months, but the mobile space is moving at a rate of change that’s closer to every eighteen minutes. What happened yesterday simply doesn’t matter nearly as much as it once might have. Just look at two of the hottest companies in mobile, Apple and Google. Just a few years ago, neither would have been part of the conversation, much less at the center of it.

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Entelligence: Windows Phone 7 Series originally appeared on Engadget on Fri, 26 Feb 2010 19:30:00 EST. Please see our terms for use of feeds.

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Switched On: Sony’s forward Dash

Each week Ross Rubin contributes Switched On, a column about consumer technology.

In its introductory press release, here’s what Sony has to say about the Dash, a “personal Internet viewer” that it announced at CES: “Featuring a vivid 7-inch color touch screen… Dash utilizes an existing home wireless connection to continuously deliver Internet content to its viewers.” And according to its SonyStyle.com site, here’s what that Dash has to say about itself: “I use over 1,500 free apps and your Wi-Fi connection to deliver the information and entertainment you crave… right to your bedroom, kitchen or office.” But Dash also has something to say about Sony, and for the most part, it’s an encouraging message.

Dash was one of the more distinct category-blurring products to emerge from Las Vegas in January. Its hardware is a hybrid between an alarm clock and digital picture frame and its content is a content mashup between Chumby widgets and Sony’s Bravia Internet Video Link offering. Dash was introduced just a few months after HP introduced its DreamScreen, another product that provides “glanceable” information from the cloud.

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Switched On: Sony’s forward Dash originally appeared on Engadget on Tue, 23 Feb 2010 17:59:00 EST. Please see our terms for use of feeds.

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Entelligence: Two DVR features I’m waiting for

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

I love DVRs. I have been using them for over a decade, and my original model is still in use. Whether it’s a PC-based solution, something that comes from your cable provider or the granddaddy of all DVRs, TiVo, a DVR totally changes the way you watch TV, especially if you don’t like watching a lot of TV but care a lot about the TV that you do watch.

Last week TiVo sent out word of an event coming in March with a mysterious tagline. Even as good as my current TiVo Series 3 is, it could even be better, and while we speculate about what TiVo will announce, there’s two features I’d like to see.

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Entelligence: Two DVR features I’m waiting for originally appeared on Engadget on Fri, 19 Feb 2010 17:15:00 EST. Please see our terms for use of feeds.

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Switched On: Making it different versus making a difference

Each week Ross Rubin contributes Switched On, a column about consumer technology.

How many apps does it take to screw in a light bulb? That was the question facing Microsoft as rival mobile operating systems backed by Apple and Google added tens of thousands of applications giving users stylus-free access to a wide range of capabilities. For a company whose co-founder trumpeted the notion of information at your fingertips, it was a bitter position. The light bulb wasn’t screwed, but Microsoft looked as though it was.

Finally, though, the light bulb has turned on, and it has lit a path in the opposite direction from the guiding user interface philosophy that characterized Windows Mobile, née Windows CE, since it powered devices known as Pocket PCs. With its miniature Start menu, menu bars and icons, Windows Mobile had been designed to present a familiar interface to those used to using Windows 95. In this case, however, familiarity bred contempt. As Microsoft’s Joe Belfiore repeated several times during his introduction of the new Windows Phone 7 OS, “the phone is not a PC.”

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Switched On: Making it different versus making a difference originally appeared on Engadget on Tue, 16 Feb 2010 17:30:00 EST. Please see our terms for use of feeds.

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Switched On: Mined the gap

Each week Ross Rubin contributes Switched On, a column about consumer technology.

At the introduction of the iPad, Steve Jobs showed a simple slide illustrating one of the burning questions in the industry for many years. On the left was a smartphone. On the right was a laptop. And in the middle was a gap. Apple, like many companies in the PC industry, was seeking to create a product that filled this gap. Indeed, the iPad itself reflects elements of the Apple devices that flank it. Its enclosure resembles the silver metallic enclosure of a MacBook Pro, but inside, it has the ARM processor architecture and operating system of the iPhone.

But the iPad is but the latest in a long line of products and would-be general-purpose devices that seeks to fill this gap, most of them short-lived. Some of the more recent ones include the aborted Palm Foleo, the Sony Mylo, Nokia Internet Tablets, UMPCs, and MIDs. Why are so many companies convinced there is opportunity in these products?

Let’s turn back the clock to 2002, the year Handspring launched its first smartphone, the monochrome 160 x 160-pixel Treo 180. It was the year that Verizon Wireless launched the first 3G network in the U.S. and the year MobileStar declared bankruptcy after deploying public Wi-Fi throughout many Starbucks locations in 2001. In 2002, PC World awarded its World Class Award for ultralight notebooks to the Fujitsu LifeBook P-2000. It was less than three pounds and had a 10.6-inch screen, but was 1.6-inches thick and had a starting price of $1,499. And it couldn’t access Facebook, Hulu, YouTube or Engadget — because they didn’t exist.

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Switched On: Mined the gap originally appeared on Engadget on Sat, 06 Feb 2010 11:55:00 EST. Please see our terms for use of feeds.

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