Switched On: Where the Withings are

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

There is a sleek new Wi-Fi tablet on the market that is only 0.9 inches thick, gets months of battery life from four AAA batteries and is so durable that its manufacturer encourages users to regularly step on it. After all, it’s a scale — the Withings WiFi Body Scale.

The market for Internet-connected fitness gadgets has come a long way since 2000, when SportBrain introduced a pedometer that used a modem-equipped docking base to upload physical activity records. The past few years have seen products for fitness enthusiasts such as the Garmin’s ForeRunner watches and the Nike+ system for iPod, but they are now migrating to more casual personal data nerds. Recent tech products like the Fitbit (a modern-day reworking of the SportBrain) can measure your activity throughout the day and night and the Neo Personal Sleep Coach can provide detailed reports on your sleep patterns. But all these products digitally measure efforts at healthier living — few have digitally measured results.

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Switched On: Where the Withings are originally appeared on Engadget on Tue, 17 Nov 2009 17:30:00 EST. Please see our terms for use of feeds.

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Entelligence: Got game?

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

There was a lot of buzz last week when Apple announced that there now more than 100,000 applications in iPhone App Store, and more than two billion apps downloaded. Those are impressive numbers. A former Palm executive recently told me that in the heyday of Palm OS, two thirds of users never installed a third party app and the average “power user” installed around ten. That averages out to about two apps per device — a pretty low number compared to most iPhone users, even novice users.

But that’s only part of the story. A few months ago, I discussed the viability of multiple mobile OS platforms and how it’s not likely that they all will survive long term, and one big reason Apple’s platform looks better and better is entertainment apps. Looking at my own device, once you get past the three core apps I use all the time (Mail, Tweetie, and Byline, a Google Reader app), the bulk of my hundred plus apps are all entertainment related — and most of them aren’t available on any other platform.

When you look at the out-of-the-box experience of most smartphones today, they’re all pretty good when it comes to basics. Email, web browsing, personal information management, and voice are all acceptable. What’s missing are the applications and experience that make up mobile entertainment. Media and content consumption are one core pillar. Games are another.

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Entelligence: Got game? originally appeared on Engadget on Sun, 15 Nov 2009 19:01:00 EST. Please see our terms for use of feeds.

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Switched On: Next steps toward the IP tuner

Switched On: The next step toward the IP tuner

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Five years ago, the first Switched On talked about the growing coziness between the iPod photo and video. Today, of course, the iPod and many other portable media players have embraced digitally-distributed video, yet the TV itself remains on the cusp of IP content distribution. But TV manufacturers that still shudder when they think of the WebTV experience of 1996 need to get their heads out of their modem ports. For the sake of video choice, it’s time to support the broadband web of 2009 on TVs.

As we inch closer to the 2010 Consumer Electronics Show in January, we come upon the first anniversary of the wedding between television sets and the internet. While there were internet-enabled televisions before last year from HP and others, the online-enabled sets from Sony, Panasonic, Samsung and Vizio marked the real embrace of IP. And it wasn’t just about the hardware — the software included Yahoo’s widget architecture and Netflix streaming movies.

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Switched On: Next steps toward the IP tuner originally appeared on Engadget on Wed, 11 Nov 2009 19:30:00 EST. Please see our terms for use of feeds.

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Entelligence: Heads I win, tails so do you

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

That’s a pretty sappy title. It almost sounds like I’m talking about summer camp. You know, where everyone who goes to camp gets to have a part and everyone gets an award for something.

I think competition is good. I think healthy competition forces people and companies to push themselves further, innovate greater and drive products to the next level. Competition gave us Windows 7, the iPhone, and a host of other technologies and products as vendors looked to up their game and compete. While I don’t consider myself a fanboy of anything except perhaps Aaron Sorkin or NYC bagels, I also think fanboys (and fangirls) are good. I like people who are really passionate about the technology they buy and stand behind their passion. It’s good for people to be excited about tech. So if you’re a Windows 7, Snow Leopard or Ubuntu lover, I say. “Excellent!” Heck, if you’re a Newton, Amiga or Vectrex aficionado and hate anything created past 1995, that’s cool too. I’m talking about something else. I’m talking about a philosophy that says, If I win, then you must lose.

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Entelligence: Heads I win, tails so do you originally appeared on Engadget on Sun, 08 Nov 2009 19:30:00 EST. Please see our terms for use of feeds.

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Switched On: Developing a sense of rumor

We’re proud to congratulate Ross Rubin (@rossrubin) on five years of Switched On, a column about consumer technology. Check out the first-ever Switched On right here — we’re looking forward to five more years!

Good morning, students. My name is Dr. John Fleming and I welcome you all to MKTG 503: Fictional Technology Product Development. Hopefully, you’ve all fulfilled the prerequisites to this class, MTG 324: New Product Development and any accredited undergraduate Government class in plausible deniability. As your professor this semester, I’d like to provide a brief overview of the material we will be covering in the emerging field of developing and marketing products that generate incredible amounts of media attention and consumer interest but do not actually exist.

Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ignore these goals and create figments that have incredible gee-whiz factors that safely ignore considerations such as marketplace pricing and target demographics. Students will generate buzz for a three-paneled OLED ereader that is powered by solar energy while acting as a tanning bed for the burgeoning tween market.

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Switched On: Developing a sense of rumor originally appeared on Engadget on Sat, 07 Nov 2009 12:00:00 EST. Please see our terms for use of feeds.

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Entelligence: Of ebooks and suburban moms

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

There was a raging debate going on last week at Engadget HQ over the role of dedicated ebook readers that spilled over on to the Engadget Show. You can watch the show here, but essentially big boss Joshua Topolsky and Paul Miller feel that the new Barnes and Noble Nook is going to be a hit — the one machine that gets suburban moms to buy. On the other hand, Nilay Patel, rationally (as he agrees with me) says it’s not going to happen and there’s no mass market for dedicated ebook readers. I’m going to weigh in and say Nilay is probably right.

Now don’t get me wrong, this is not entirely an integration vs. convergence story. I believe there’s a market for dedicated devices: cameras have not been displaced by music phones, media players have not been displaced by music phones and ebook readers could serve bibliophiles, especially those who travel a lot. However, mobile reader apps like those from Amazon and Barnes & Noble can easily tap into more casual markets, allowing users to leverage the investment in screens they already own instead of buying a dedicated device. That’s one reason why I think it has been important for Amazon and B&N to get their ebook platform onto as many devices with screens as possible, and why Sony’s making a mistake by ignoring the opportunity.

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Entelligence: Of ebooks and suburban moms originally appeared on Engadget on Sun, 01 Nov 2009 18:10:00 EST. Please see our terms for use of feeds.

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Switched On: Making book with ePUB

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

The ePUB standard, developed by Adobe, allows consumers to purchase books at a variety of digital stores and use them on a wide range of compatible devices without the manufacturer having to explicitly support them. That may sound a bit like the PlaysForSure initiative that Microsoft tried mounting to challenge the iPod but ultimately shifted away from (at least for MP3 players) in favor of the Zune, but ePUB has a better shot than PlaysForSure did.

First, unlike PlaysForSure, which was playing catch-up to the already dominant iPod, ePUB is appearing relatively early in the market; it need not break anyone’s “stranglehold.” Second, after attracting the support of Sony, the format achieved a significant coup with the support of Barnes & Noble, which noted last week that it was “excited” to be supporting the format in its forthcoming Nook e-reader.

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Switched On: Making book with ePUB originally appeared on Engadget on Sun, 25 Oct 2009 12:30:00 EST. Please see our terms for use of feeds.

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Entelligence: Seven on 7

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

This was a big week for Microsoft, as Steve Ballmer took the stage in New York and formally introduced Windows 7 to the world. It was almost a little anti-climactic: the OS has been finished and shipped to OEMs for months, while developers and pretty much any enthusiast who wanted a copy has one by now. Still, this is the week that Microsoft takes the message and OS to the mass market and the PC holiday sales system formally kicks off. I’ve held back from writing about the OS for the most part, but here’s seven things about Windows 7 — three features that I think are over-hyped and four things that make 7 something worth purchasing, either as an upgrade or as part of a new PC.

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Entelligence: Seven on 7 originally appeared on Engadget on Sat, 24 Oct 2009 19:00:00 EST. Please see our terms for use of feeds.

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Entelligence: Cloud’s illusions I recall

Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

It’s been the story of the week. T-Mobile Sidekick customers were told that all of their data might be lost and warned not to turn off their devices to prevent losing what’s already on them. It’s about the worst case nightmare scenario for any vendor and it underscored the weakness and vulnerability of cloud-based computing with no other means of backup and storage.

The Sidekick story is complicated, and there’s much rumor and speculation as to what went wrong and how. To be clear, Sidekick is a T-Mobile branded-and-sold device and service, but the Sidekick technology comes from Danger, a former startup now owned by Microsoft, which T-Mobile pays to keep Sidekick going. Trust me, there’s going to be lots of finger pointing and perhaps a few class-action lawsuits before this all comes to an end. While finger pointing is fun, it’s not the issue. (And, as grandpa used to say, when you point your finger at someone else, three fingers point back at you.) Some argued with me last night that cloud computing is perfectly safe, it’s the company deploying that you need to look to. OK. I accept that. Only thing is that Danger’s been doing this pretty well since 2002 and at no point did I ever see a single warning from anyone that dealing with T-Mobile, Danger or Microsoft might be a bad idea when it comes to personal data solely living in the cloud.

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Entelligence: Cloud’s illusions I recall originally appeared on Engadget on Thu, 15 Oct 2009 17:15:00 EST. Please see our terms for use of feeds.

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Switched On: Microsoft’s touchy subjects

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

As CEO of Microsoft, Bill Gates would often talk about his dream of “information at your fingertips.” The company he co-founded, though, is now taking literal steps toward that goal. By the end of the month, Microsoft will have released three new devices or platforms that embrace or extend touchscreen support — but the impact touch will have on each varies significantly by their legacy, usage, and manufacturers.

Windows has long had touchscreen support. Such support, in fact, was the basis of the Tablet Edition of Windows XP, and Tablet PCs were proclaimed to be the future of notebooks. Early iterations were larger and thicker keyboard-lacking slates much like the new Archos 9pctablet. But this was before rampant Web browsing, streaming video, casual games and electronic books — all of which now provide relevance for a new generation of touchscreen PCs as content-consumption devices.

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Switched On: Microsoft’s touchy subjects originally appeared on Engadget on Wed, 14 Oct 2009 17:00:00 EST. Please see our terms for use of feeds.

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