Galaxy Note 8.0 calls out iPad mini before it’s revealed

This week we’ve been hearing our fair share about this next-generation Samsung device known as the Galaxy Note 8.0, and today it’s become clear: the competition is on for the iPad mini. While the iPad mini’s display is 1024 x 768 across 7.9-inches, the Galaxy Note 8.0 has been tipped as 1280 x 800 across 8-inches – that’s just about as close as it gets without perfect replication. We’ve also seen a supposed early press image leak from the likes of a fellow by the name of @Clasificatearg that, even if it’s not straight from Samsung, gives us an idea of how similar this device will likely be to the Apple offering both aesthetically and technically.

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What you see below, again, is not confirmed to be legitimate straight from Samsung – but it could very well have been sourced from them originally. With a body that doesn’t look all that different from a cross between the Samsung Galaxy Tab 2 7.0 and the Samsung Galaxy Note 10.1, complete with an S-Pen slot on the back, you’ll see how one might believe this is the real deal.

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This machine is also being said to be toting a quad-core 1.66Ghz processor – that’s the one element that doesn’t seem to fit the puzzle. That is unless it’s an upgraded version of the Exynos 4 that sits inside the Galaxy Note 10.1 rather than the Exynos 5 (OCTA) we first heard about earlier this month. Rumors may be converging correctly on the idea that this will be a product more like an in-between product (between the Note II and the Note 10.1) rather than the first hero of the next generation.

In that way – including the spec that tells us this machine will work with HSPA+ rather than 4G LTE – we’ll be seeing what Samsung will be able to deliver for a price that’s lower than the iPad mini is being sold for. Complete with the newest version of Android Jelly Bean, a powerful processor, and a display that’s as sharp as the iPad mini, would you be able to part with LTE speeds for a lower price?

That’s what Samsung will be banking on, just you wait. We’ll be seeing this device at Mobile World Congress 2013 in Barcelona next month. Join us for the Samsung Unpacked event specifically (date incoming) and make sure you hit up our MWC 2013 tag portal to follow along up until the end of February!

[Image via SamMobile]


Galaxy Note 8.0 calls out iPad mini before it’s revealed is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Will Wearables Fuel – or Fracture – Convergence?

The candid snapshot of Google exec Sergey Brin, riding the subway on a $2.25 fare while sporting a Glass prototype worth thousands of dollars, has reignited questions around ubiquitous computing. That sighting of Brin is a timely one. Not only is Google’s Glass Foundry developer schedule kicking off at the end of January, but several other wearables projects have reached milestones this month; Vuzix brought out prototypes of its Glass rival a few weeks back, while Kickstarter success Memoto applied some extra-sensor balm to the sting of an unexpected hardware delay today.

As each project tracks toward release, however, the ecosystem of more straightforward body-worn gadgetry such as activity monitors like Jawbone’s UP picks up for what’s predicted to be a bumper year of sales. Still, among sensor ubiquity and the specter of power paucity, the fledgling wearables industry hasn’t apparently decided whether it’ll face this brave new augmented world hand-in-hand, or jealously guarding its data.

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[Original Sergey Brin image via Noah Zerkin]

Project Glass and Memoto both take photos, but otherwise they come at the wearables space in a very different way. The Google headset shoots stills and video on-demand, but isn’t – as far as we know – intended for permanent streaming. Memoto’s camera, however, is intended as a life-logging tool, periodically snapping shots and tagging them with location and direction; earlier today, the team behind the project confirmed there’d now be a digital compass in there too. Other wearables take their own routes to your wrist, jacket lapel, or elsewhere on the body, such as UP or other digital activity monitors.

Though the ethos may be different, much of the hardware is the same. Headset, wearable camera, and wrist-born pedometer-on-steroids all have motion sensors; both Glass and Memoto have digital compasses, and GPS. There’s a huge degree of overlap, even more when you factor in that most users of wearables will also be carrying a smartphone, with its own battery of sensors and radios.

So, with Memoto’s new-found digital compass, how does its hardware differ from that of an UP, or Fitbit’s Flex? All three have the ability to monitor patterns of movement and figure out if you’re running, or walking, or sleeping; all that’s missing is the software to do the crunching of that data on the camera. Why should tomorrow’s wearables enthusiast carry two, or three, or more accelerometers and magnetometers, when the data from one is sufficient?

Of course, sharing sensors is only one element of what convergence demands: there’s a bigger compromise to be made, when fewer gadgets perform more tasks. Battery life continues to be the bane of the consumer electronics world, and that headache is only going to be magnified when it comes to body-worn technology. A hefty smartphone with a big screen and a 3,000mAh+ battery might be acceptable in your jacket pocket, but a power pack of that size simply isn’t going to fly when you’re wearing it on the side of your head.

“The Personal Area Network is inescapable”

In many ways, then, the PAN – or Personal Area Network – is inescapable. The early iterations of wearables are naively insular in their approach: they try to do everything themselves, with little reliance and few expectations of the other gadgetry on your person. Take, for example, Vuzix’s Smart Glasses M100, a prototype of which we played with at CES earlier this month. Inside the chunky headset there’s a full Android computer, with all the connectivity you’d expect from a reasonably recent smartphone, bar the cellular data.

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That makes for a wearable with impressive standalone abilities, but also one that’s greedy for power. Vuzix’s headline estimate is up to eight hours of “typical use”; however, what’s “typical” in the manufacturer’s opinion is sporadic activation summing just two hours in total, or even half that if you want to use both display and camera. All that despite the fact that your smartphone – which you’ll probably need anyway, since Vuzix supplies a remote control app to more easily navigate the M100′s apps – has a processor, battery, radios, sensors, and other hardware already.

Bluetooth 4.0, the most power-frugal iteration of the technology, may go some way to popularizing PANs. Still, that’s just the virtual cable: the glaring omission is any sort of wearables standardization, which would allow your eyepiece from manufacturer X to output the information from smartphone Y, having called upon sensors Za, Zb, and Zc dotted around your body (not to mention in spread around the ecosystem around you).

Predictions have it that the wearables market will explode over the next 4-5 years, albeit beginning with more humble tech like activity tracking bracelets, but building to Glass-style headsets once the technology gets in line with affordable pricing. That may well be the case, but it will take more than slick hardware and project execs that drink the Kool-Aid to motivate the industry. We’ve put up with silo’d ecosystems in smartphones, and stomached it in tablets, but if wearables are to succeed the consumer electronics industry will need to set aside its appetite for insularity and embrace openness in augmentation.


Will Wearables Fuel – or Fracture – Convergence? is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Is the Technology World Too ‘Pop Culture’?

As many of you who read my work here on SlashGear know, I’m an avid technology lover. My entire life has been dedicated to learning about technology, leveraging the tools that work best, and educating others on the value of it. From a young age, I was building my own PCs and taking apart products to see how they worked. It wasn’t long that I realized that having some sort of career in this fascinating world was a good idea.

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[Image courtesy VintageComputing]

But over the last decade or so, I’ve seen a shift in the technology industry that makes me worry about the future. The technology industry was once a haven for folks like me (and perhaps you) that wanted to immerse themselves in electronics and use them as much as possible to get work done. For us, technology wasn’t an interest; it was a way of life.

Back then, those of us who loved technology had formed a special bond. We were speaking another language that many folks didn’t quite understand, and we were able to solve problems that others couldn’t. It was a special thing. And it was ours.

But over the last decade, I’ve watched my beloved technology industry become awfully commercial. Products are no longer judged solely on their usability or component power. Instead, products are judged based on their looks and how “intuitive” they are for the average technology user. Value has won out over power. And those of us who remember the old days are left scratching our heads.

“Computers are now personality-extensions, with branding and design to reflect that”

See, the technology industry is now a key component of pop culture. There’s not a day that goes by that someone on the news or a late night show or on MTV won’t mention an iPhone, iPad, or Android-based device. Computers were once purely functional pieces of equipment that helped us get work done. Now, they’re extensions of our personality, and have branding and design features to reflect that.

It’s now cool to go to school with the latest gadget in hand and show it off to friends. While discussing “gigabytes” and “Flash” and other topics were once reserved for the so-called “geeks,” they’re now commonplace in discussions with supposedly ordinary people.

Of course, some in the industry believe this is a good thing. As technology has become more accepted, major companies have generated more cash. Small companies built out of the success of larger firms are thriving. And more and more people are being employed by the industry.

It’s hard to argue with that. The technology industry really has become the cornerstone of the world economy. And companies like Apple, Google, Facebook, and Samsung are employing thousands of people that, 20 years ago, wouldn’t have had a job.

But excuse me for believing that maybe – just maybe – there was something special about the old days. The technology industry might not have been “cool,” but it was fun and exciting. And it was unique.

Maybe the old days are gone. But there’s something to be said about remembering – and honoring – your history.


Is the Technology World Too ‘Pop Culture’? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Lack of Facebook “hide from search results” no reason to panic

This week we’re hearing a lot of talk about how the upcoming Graph Search inside Facebook will be un-privatizing us once again – let’s talk about why that’s not true. In a report in Ars Technica they note how once Graph Search is turned on for the masses, information you’d previously had hidden from search results will become public. There’s also a post on Quartz citing a segment in the Facebook Privacy Policy which interprets a “hiding from timeline” note as Facebook admitting it wont hide anything no matter how hard you try – that’s simply not true.

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The note that this talk all comes from is in an update to the Facebook Privacy Policy made public on December 11h, 2012. This update notes some specifications and clarifications on how the Facebook Timeline works since basically everyone in the Facebook universe is now up and running with that interface. Have a peek and see what you make of it:

“When you hide things on your timeline, like posts or connections, it means those things will not appear on your timeline. But, remember, anyone in the audience of those posts or who can see a connection may still see it elsewhere, like on someone else’s timeline or in search results. You can also delete or change the audience of content you post.” – Facebook Privacy Policy as sited by Quartz

Both Ars and Quartz refer back to a phone interview done between Nick Bilton and Facebook’s Sam Lessin in which Lessin said that “one-single digit percentage of users” had worked with Facebook’s original ability to “hide themselves on Facebook’s search.” Because 1% of Facebook’s users is somewhere in the tens of millions of people, the one single fantasy “hide me” button’s disappearance became the main subject.

In fact, you are still able to hide yourself from Facebook search, and not just by deleting your account entirely (which is always an option, of course). What you’re able to do right this minute – aside from the collection of Privacy assurances and how-to demos given by Facebook earlier this week – is to go to your Privacy Settings and Tools tab and check it out: “Who can see my stuff?” and “Who can look me up?” the both of them.

You can change “Who can see your future posts” to “Only Me”, go to your Activity Log and cut out everyone on everything you’ve ever done, and “Limit The Audience for Old Posts on Your Timeline” with a single button – that’s limited to your Friends, mind you. You can update “Who can look be up” from “Everyone” to Friends only, and you can un-check “Let other search engines link to your timeline.” If you do all of these things (however inconvenient it is to do several tasks here instead of just one), your visibility will indeed be limited to those you’ve connected to as Friends on Facebook. Make it work!


Lack of Facebook “hide from search results” no reason to panic is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Is Apple Doubt Starting to Creep In?

Apple is a rather fascinating company when one examines not the products that it has developed but the way in which it’s viewed in the public. For years now, Apple has been considered the dominant, unbeatable force in the technology industry, and there have been few people – if any – that have actually believed that the company could do anything but succeed beyond all expectation.

Lately, though, some things have changed. Apple, once the most Teflon of companies in the technology world, is starting to create some doubt in the minds of supporters. While the company might still be generating billions of dollars and its sales are still strong, there’s some concern that the future might not be as bright as the past.

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Nowhere is that more apparent than in the finance world, where Apple’s shares have dropped significantly over the last year. The company’s stock price was over $700 at one point in the last 12 months, but is now below $500. Even as Apple generates billions of dollars each quarter, investors worry that the company might not be as solid an investment as it once was.

Apple’s iOS is also starting to be criticized in some circles. Those who evaluate the operating system realize that it lacks many of the features found in Android. And with Google’s operating system downright dominating iOS in terms of quarterly shipments, some are wondering if the mobile space might become the computing market, and Apple will be only able to muster a small slice of the space.

The iPhone isn’t even getting the kind of love that it once did. Consumer Reports has ranked it lower than some of its chief competitors, and there’s speculation that companies like Samsung could actually be putting pressure on Apple.

“No matter what the company touches, it turns to gold”

So, what has happened? Apple is supposed to be the company that its supporters can always count on. Apple isn’t the kind of firm that can make major mistakes or see its businesses decline; Apple is a company that knows how to grow like gangbusters. And no matter what the company touches, it turns to gold.

Admittedly, Apple hasn’t really done much to disappoint its core supporters. The company’s products are still top-notch, and despite investor concerns, it’s generating billions of dollars each quarter and beating its internal estimates. By all measure, Apple is still a wildly successful force in the technology world.

And yet, some doubt is creeping in. Apple doesn’t necessarily look like the company that can never be beaten any longer. And companies like Samsung and Google have been able to at least get a few blows in on the iPhone maker. Whether it will continue remains to be seen. But for the first time in a long time, Apple might just be capable of feeling the sting from competitors.


Is Apple Doubt Starting to Creep In? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Is every phone the Facebook phone?

Facebook may refuse to deliver what the rumor-mill wants – an own-brand smartphone to take on the iPhone – but that’s not to say it isn’t following a cuckoo-style mobile strategy, progressively infesting handsets from other vendors. The company’s new free voice calling service, quietly revealed in the aftermath of the Facebook Graph Search announcement, is the latest in a growing suite of mobile products that, while lacking the eye-catching appeal of a glossy slab of hardware, nonetheless shows that the social network finally has a mobile strategy.

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Before the free voice calls, there was voice messaging in the Facebook mobile app, and before that Poke, which sends time-limited text, photo, and video messages that auto-destruct and warn users if the recipient attempts to save them. Dubbed Facebook’s “sexting app” it had an early stumble after being found to secretly cache concent, though the social site did quickly move to patch the bug.

Then there was Nearby, a Foursquare-style location service, and just ahead of that Photo Sync, to make it even easier to suck photos from your phone to your Facebook gallery. That’s not to mention Facebook’s $1bn grab of Instagram, despite the fact that it had just pushed out its own Camera app which replicated most of the features of its expensive acquisition.

Facebook is seldom first to offer each mobile feature. Poke was the most obviously “inspired” product, closely following in the footsteps of earlier app Snapchat, but Google has been offering free voice calls in the US for some years now, through its Gmail voice system. (That Google deal has again been extended, now covering 2013.) Facebook Camera’s similarity to Instagram and Facebook Messenger’s overlap with the huge number of IM apps – whether iMessage, GChat, WhatsApp, or even good old fashioned SMS – hardly portray the social site as the most innovative of companies.

“Facebook isn’t some naive, cash-strapped startup”

Then again, arguably it doesn’t need to be. Facebook isn’t some naive, cash-strapped startup desperate for attention and users; it’s a multi-billion dollar business with a vast user-base much of which, despite periodic outcry and calls for mass defection, shows high degrees of addiction.

Where its been struggling is in making the most of its mobile users. That’s not the same as acquiring mobile users – in fact, Facebook has plenty already, it just hasn’t been too hot at extracting some sort of financial return from them. CEO Mark Zuckerberg has fingered commerce as one potential option, but right now everything about Facebook’s mobile suite reeks of lock-in – making users keep using Facebook, and for an increasing proportion of their everyday mobile activities – rather than revolution.

Viewed in those terms, spreading itself across the common applications regularly demanded of a smartphone (calls, messaging, photo and video sharing) makes perfect sense for Facebook. A mobile commerce push would fit in with that nicely, though we can maybe excuse Facebook for not being there yet: few manufacturers, vendors, or carriers have got commerce quite right yet.

graph_searchWhat Graph Search might do for Facebook’s mobile strategy, however, is give it an all-important injection of context. Your friends and family are arguably the best recommendation engine you know, and if they don’t know the answers themselves, they may very well have “Liked” the sites, reviews, and other sources that do. Context is another area no company has nailed so far, though Google Now is perhaps one of the better approaches we’ve seen.

There’s plenty that’s been said about the importance of controlling the hardware and the software you offer, if you want to succeed in today’s mobile market. That, we’re told, is what gives Samsung sleepless nights over Android, gives Apple its edge with the tight integration of iOS and iPhone, and what Nokia has sacrificed in throwing in with Microsoft and Windows Phone. Is it not more important, though, to own the users themselves? To have a platform considered so essential, so integral to their everyday lives, that users shape their device and service shopping lists on the basis of who supports it?

Facebook could still screw up: the mobile industry moves fast, and while that makes for interesting times both as a consumer and a company, there’s little space for second-chances if you get it wrong. For all spreading itself across dozens of apps, numerous services, and a handful of platforms might not satisfy in the gut like a Facebook phone might, though, like the cuckoo chick stealing warmth, food, and ultimately attention in a foreign nest, a strategy based on mobile inclusion is just what Facebook needs.


Is every phone the Facebook phone? is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Why is the Xbox 360 so popular in the U.S.?

Microsoft’s Xbox 360 is a sales juggernaut in the U.S. In fact, according to the latest data from NPD, the Xbox 360 led all consoles in sales for 24 months in a row. The console even was able to beat out the Nintendo Wii U in December – a surprising feat considering that console just went on sale in November and the Xbox 360 has been available for seven years.

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The Xbox 360’s staying power in the U.S. is nothing short of astounding. In December, alone, Microsoft sold 1.4 million consoles in the U.S., indicating gamers see no reason to hold off on buying the device until the Xbox 720 launches later this year. Better yet for Microsoft, many of those folks sign up for Xbox Live, providing the software giant with a steady stream of revenue over the course of its lifecycle.

All of that success, however, has me thinking: why is the Xbox 360 – a console that, at launch, some thought would be trounced by the PlayStation 3 – so popular in the U.S.?

Perhaps the first reason is its core market. Microsoft isn’t trying to take on Nintendo’s more casual gamers. Instead, Microsoft has found a loyal following in the hardcore segment, where gamers like to play online, pick up shooters, and play for hours. To those gamers, the Xbox 360 is a device worthy of its success.

According to NPD, Call of Duty: Black Ops 2 was the most popular game in the industry last year. And for the fourth year in a row, the Xbox 360 version was the most popular option among U.S.-based consumers. That’s perhaps as much a testament to the console as it is its robust online-gaming service that delivers the features today’s customers want far more effectively than on competing consoles.

Speaking of competing consoles, is it possible that they’re causing the Xbox 360 to be so popular? Granted, the PlayStation 3 has sold more units worldwide than the Xbox 360, but let’s not forget that that is due mainly to Sony’s international success. In the U.S., the Xbox 360 is still the dominant force.

“Gamers became more wary of the PlayStation Network after the hacking scandal”

Perhaps that’s due to Sony’s sluggish online services. Although they’ve been around for years, Sony’s online services haven’t really caught on until recently. Plus, with the hacking scandal that rocked the platform, gamers became a bit more wary of the PlayStation Network.

The Wii and Wii U might also be pushing gamers to Microsoft. As mentioned, those consoles cater to a casual sector of the market – one that Microsoft doesn’t really care about. At the same time, hardcore gamers who have played the Wii and Wii U and try to stick with it have trouble. Like it or not, the consoles just aren’t capable of keeping their attention as much as the Xbox.

Finally, I think we should point to the Xbox 360’s strong library. For years now, it has offered just about every major franchise, and exclusives like Halo have kept customers coming back. Hardware might get all of the attention in the marketplace, but it’s software that drives customers to buy the consoles. And on that front, Microsoft is winning handily.

Of course, the Xbox 360’s success might be due to several other factors. Why do you think Microsoft’s console is so popular today?


Why is the Xbox 360 so popular in the U.S.? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

NRA releases assault rifle app after blasting violent video games for Sandy Hook

Last month not long after the Sandy Hook tragedy in which a gunman went on an execution-style killing spree through several kindergarten classrooms with at least one assault rifle, the National Rifle Association held a press conference in which they suggested violent video games were the reason why such an event took place in the USA. That was back on the 21st of December, and this week (actually yesterday) they’ve released a violent video game by the name of NRA: Practice Range. This game is recommended for users ages 4 and up, supporting safe gun use by way of tips and hints on what to do out on the range if your gun jams.

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This app is made for those who wish to fire large guns at targets in a virtual reality range, devoid of non-mechanized life. The NRA also has two other mobile games, one of them called NRA: Varmint Hunter, the other called NRA: Gun Club. This app is not meant to suggest you take your assault rifle and use it for anything other than target practice, while the Varmint Hunter app certainly is.

NOTE: This article is a column, which means in this case that the opinions included are not necessarily shared by the whole of SlashGear or its associated brands.

Of course when NRA executive vice president and CEO Wayne LaPierre spoke back on December 21st (as quoted from GeekoSystem) about violent video games was certainly not meant to apply to their own NRA-branded app releases:

“There exists in this country, sadly, a callous, corrupt, and corrupting shadow industry that sells and sows violence against its own people. Through vicious violent video games, with names like Bulletstorm, Grand Theft Auto, Mortal Kombat, and Splatterhouse.” – NRA CEO LaPierre

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You can download the full collection of NRA gun-firing apps from your favorite app store today. You’ll be able to test out your favorite “true-to-life firearms” as they say in-app, and will be able to destroy countless targets with great ease. You’ll become a better marksman in no time and you’ll be able to compare your high scores to your friends with Game Center integration.

Let us know what you think about this release from the NRA. Are they going against their talk just last month about the evils of violent video games? Are they going the correct route with a video game that promotes the firing of heavy firearms in a safe manner? What do you make of this whole situation?


NRA releases assault rifle app after blasting violent video games for Sandy Hook is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Why NVIDIA’s Project SHIELD struck hardest at CES 2013

This past week at CES 2013, the SlashGear team was privy to a handful of fantastic or otherwise generally interesting next-generation technology, but for yours truly, there was nothing as significant for its designer as NVIDIA’s Project SHIELD. I want to be clear in saying that there may have been more market-ready, real-world devices and services presented to us that have hard release dates and/or real track records for success in earlier models, but when you take Project SHIELD and speak about how important even just the idea is for the NVIDIA brand and ecosystem, nothing else had as important a set of implications.

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When we were introduced to Project SHIELD at NVIDIA’s press conference during CES, the company’s CEO Jen-Hsun Huang prefaced the situation with assurances on the future: “Next-generation gamers play literally on whatever they can, whenever they can. Just like we enjoy movies on multiple screens, just like we listen to music on multiple devices.” Though the delivery couldn’t have been as powerful as the initial reveal of the iPod, a revolutionary device for the music industry (referenced in the conference earlier as such), NVIDIA intended and intends to push Project SHIELD as a revolutionary device for the gaming industry.

We had a chat with Nick Stam, Technical Marketing Director for NVIDIA (as you’ll see above), in which we were told that not only is Project SHIELD a real project, but it’ll be coming to the market in the second quarter of 2013 as an NVIDIA-branded piece of equipment. Though the idea of creating a bridge between large hardware (PC and console) and small hardware (mobile) gaming may be more significant than the actual SHIELD device, the device is being prepared for a real release.

“What you’re seeing here is a Beta version that we’re showing at CES – and there may be some modifications to the physical design elements, some of the software elements, but our plan is to ship this Project SHIELD under an official marketing name in Q2. That’s our plan: in Q2 2013 in retail. So in retail and e-tail, with an NVIDIA name.” – Stam

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NVIDIA has appeared in the news essentially the same amount of times for its mobile processor business as it has for its high-powered computing components over the past year. As we see them tie the two together with SHIELD as well as NVIDIA GRID for cloud-based gaming companies and NVIDIA GeForce Experience for high-powered gaming optimization, the circle can be made complete. With the continuation of NVIDIA’s rather successful GeForce GPU lineup and the new Tegra 4 mobile processor (also just revealed this past week) as well, NVIDIA has created a new ecosystem for themselves.

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You’ll need GeForce GPU power to stream games from your PC to your Project SHIELD device, and though any number of games will work on the device from the Google Play market for Android, NVIDIA’s Tegra Zone will surely be the place where you’ll find the best of the best, optimized for the Tegra 4 processor you’ve got under the hood, made perfect for the physical controls you’ve got in front of you.

It’s difficult to say how much of an impact this device will have in and of itself as far as sales go – certainly not until we see the price, at least. The confidence with which NVIDIA presents this device as a knot that ties together its two major product lines – PC and mobile – that’s what will have the biggest effect on their future. No other company made such a unique product ecosystem presentation at CES 2013.


Why NVIDIA’s Project SHIELD struck hardest at CES 2013 is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Why CES Is A Necessary Evil

The Consumer Electronics Show is boring; it’s too big; and for the most part, few companies are able to get their products into the spotlight for long enough to actually impress many customers.

And yet, CES is a necessary evil. Like it or not, the show is what the industry needs to ensure that the average non-Apple company can actually get some attention in a world dominated by the iPhone maker.

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In some ways, the technology industry has become a sad place. Apple’s success has tossed all other companies in its growing shadow, and those firms can only hope to come out when the iPhone maker isn’t looking. Each year around this year, such an event happens.

CES is the opportunity that small vendors and even large companies like LG, Dish, and so many others, need to finally communicate their products to customers. For once, those companies can sit in front of a packed audience and show off their plans for the years. Better yet, they can get in touch with journalists, hold one-to-one meetings, and (hopefully) excite them into thinking that their latest inventions are the next big things in technology.

All of the rest of the year, things are much different for those companies. They’ll send out a press release here and there and typically receive a story or two. If they’re lucky, the average consumer will pay attention long enough to find out when the product will launch and how much it costs. If they’re really lucky, those companies might even be able to get the consumer out of their home and into the store to try the product out. And if they’re really, really lucky, those folks might just buy the respective device.

That’s the world that Apple, Microsoft, and Google has created. The big three are garnering all of the attention in the technology industry, and just about anything they have to say is newsworthy. All other companies are hoping to fill in the ever-smaller gaps that line up around them.

“CES levels the playing field”

CES, though, levels the playing field. Apple is nowhere to be seen at the show, and Google and Microsoft hardly have a presence. CES, therefore, is open to smaller or less important companies that want to share off their wares while the giants are off working on products that will steal the world’s attention all the other days of the year.

That’s precisely why CES should not – and cannot – be shuttered. As big and annoying as it is, the show serves a very important purpose in the technology industry. And without CES, it’s hard to see how companies will be able to get their products out there and into our increasingly busy lives.

So, perhaps we should have a little patience with CES. Sure, it’s not what it used to be and there are increasingly boring aspects to it, but it’s an important event, nonetheless. And we can’t discount that.

Find all of our CES 2013 news at our CES Hub!


Why CES Is A Necessary Evil is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.