Do Apple Fans Love Tim Cook?

Almost as soon as Steve Jobs became a household name decades ago, Apple fans loved him. They viewed Jobs as their fearless leader; someone that, in good times and bad, would find a way to help the company and best all others.

Over the years, numerous books and articles have been written on the late Jobs’ God-like status among his legion of followers. Apple fans have historically rejoiced at the very mention of his name, and whenever he took the stage to show off a new product, those folks viewed it favorably simply because their leader said it was the best product around.

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To say that Jobs owned a special place in the hearts of millions might be an understatement.

But since Tim Cook took over Apple, things have been different. Apple is still cherished by its many fans, but the new CEO hasn’t quite hit the same level of iconic status as his predecessor. Whereas Jobs inspired all kinds of laudatory discussions and talk of his genius, Cook is just there. And for the most part, today’s consumers have ignored him, deciding instead to focus on Apple’s products.

Admittedly, Cook might have brought that on himself. When big products had to be announced over the years, Jobs was the person standing on stage showing it off to cameras. Nowadays, Cook is content to kick off an Apple event and close the curtain on it. Whenever products need to be shown off, he leaves that to his executives. Call it shy or a willingness to share the spotlight, but whatever the reason Cook has for not taking center stage at big announcements is hurting his notoriety.

I do believe that Apple fans like Tim Cook. After all, he’s been with the company for a long time, and he was hand-picked by Steve Jobs to lead the firm after his death. Tim Cook is also arguably the only person at Apple right now that would have been able to keep the company going in a post-Steve Jobs world. As an executive, Tim Cook is really one of the best in the industry.

“Cook isn’t a visionary to many Apple fans”

But as much as Apple fans like Tim Cook, I don’t think they love Tim Cook. To many Apple fans, Cook is simply the person that is able to rein in Apple’s executives and handle the company’s many moving parts. Cook isn’t a visionary to many Apple fans; he’s the typical chief executive.

Even so, I’m not sure it really matters that Cook isn’t loved. Apple doesn’t need another Steve Jobs; it needs someone who can keep the company moving on the same path. And without a doubt, Cook has been able to do that.

So, perhaps love is oversold in the Apple world. Yes, Steve Jobs was successful in part because he could count on customers that would buy his products no matter what, but there was obviously more to his performance than that. And Tim Cook, despite not achieving the same level of admiration, is actually besting Jobs in terms of Apple’s financial performance.

Your customers might not love you, Tim, but guess what: that’s just fine.


Do Apple Fans Love Tim Cook? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

When Will That Apple Television Finally Launch?

The Apple Television has been rumored for a long, long time. We’ve heard that the television will come in multiple sizes, probably be priced a bit higher than the average set on the market, and integrate iCloud. Better yet, it’ll support apps, allowing for more functionality across the board.

The most talk surrounding the television cropped up last year when Walter Isaacson published his Steve Jobs biography. In that, Jobs noted that he believed that he had finally “cracked” the code for a television that would best all others in the marketplace. Analysts, ready to predict Apple’s plans, performed a host of supply chain checks to find out if Apple was in fact working on a television. Nearly universally, they said that it indeed was.

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Over the last several months, however, we’ve heard precious little about an Apple television. Either the set never existed in the first place, or Apple has closed ranks and is keeping its plans extremely secretive. It’s as if the television, which was once so much a part of our lives in the technology world, is now a ghostly product that might or might not exist.

That is, of course, unless you read through the lines on what Tim Cook recently said in an interview with Brian Williams of NBC. He stopped short of actually saying that Apple was working on a television, but his admission that the industry is one that’s awfully intriguing to the company makes me believe that there is in fact a set on the way. Exactly when it will launch, however, remains to be seen.

That launch date could be extremely important to Apple’s television’s success rate.

At the Consumer Electronics Show in January, a host of television vendors are expected to show off Ultra HD televisions – sets that are running the technology formerly known as 4K. Although those televisions won’t be ready for the average consumer in 2013, it’s a sign that they’re going to be hitting more consumer-friendly price points sooner than later.

“Apple prides itself on being ahead of the curve”

Realizing that, Apple, a company that prides itself on being ahead of the curve, will need to decide if it wants to stick with 1080p HD or go with Ultra HD. The smart move, of course, is to go with 1080p until Ultra HD pricing comes down. However, the clock is ticking. Ultra HD might be several years away from hitting consumer-friendly prices, but the later Apple launches its television, the sooner it might become obsolete.

Meanwhile, we can’t forget the growing importance of apps in the mobile space. At CES, companies like Samsung and LG are likely going to deliver televisions with boatloads of bundled applications. If one of them includes access to a broader application store than what’s already available, it could once again make Apple look late to the game.

I guess what I’m trying to say is time is of the essence if Apple finally launches its own television. It’s nice to be Apple and have everyone interested in your products, but if you wait too long to launch a supposed “groundbreaking” device, you might actually be stepped over.

And Apple cannot forget that.


When Will That Apple Television Finally Launch? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Why Nintendo Must Launch A New Console In 2014

The gaming industry is ready yet again for a major change. Every five years or so, gamers are asked to toss away their old hardware and buy the new stuff. The cost, of course, is high, and the effort to actually get a new console is somewhat ridiculous in the beginning, but like good, trusting gamers, we oblige.

The so-called “next generation” is starting now. Nintendo has launched its Wii U, and that device delivers HD graphics and a vastly improved experience compared to the company’s previous console, the Wii. For now, the console is sold out and likely will remain so for the next few months.

Although the Wii U will continue to dominate the console market for the next several months, there’s trouble on the horizon. Microsoft is expected to launch its next console, the Xbox 720, next holiday season. The PlayStation 4 from Sony will likely follow close behind. Both of those consoles are expected to come with better graphics than the Wii U and have more features. In other words, they’ll probably be better all-around consoles than Nintendo’s option.

Realizing that, I don’t think Nintendo has any choice but to launch a new console in 2014. Call it the Wii U 2 or something else, but whatever Nintendo does, the company must deliver a new device in 2014 that’s capable of competing against the actual “next generation” of consoles.

It’s almost laughable that Nintendo would say that the Wii U is a next-generation device. In my own time with the console, I find it to be a nominal upgrade over the Wii. And although HD graphics is a nice addition, we’ve had those for years now from Microsoft and Sony.

“Nintendo is hiding behind the Wii’s success to prove it doesn’t need bells & whistles”

Oddly, Nintendo doesn’t appear willing to launch a new console in 2014 that can actually compete against the PlayStation 4 and Xbox 720. The company is hiding behind the Wii’s success to prove that it doesn’t need all of the bells and whistles to be successful. After all, Nintendo says, the Wii had fewer features and lacked HD graphics, and dominated the console market.

But let’s not pretend that past success can inform our understanding of future market dynamics. After all, if we assume a console will be successful because its predecessor was, shouldn’t we also assume that a failure like the GameCube would spawn another loser? Obviously that didn’t happen.

Nintendo needs to consider the changing market. Today’s consumers want more-capable products in the living room, and like the idea of having consoles that are meaningfully better than those that came before them. The Wii U isn’t that device. And I’m still not convinced that third-parties will embrace the GamePad the way Nintendo hopes. Add that to the Wii U’s lofty price tag and the impending obsolescence at the hands of the PlayStation 4 and Xbox 720, and I think there’s a recipe for disaster being cooked up as we speak.

With a new console in 2014, however, Nintendo can change all that and put itself back in a position to control the hardware market. The Wii U should be an iterative step to whatever major upgrade might come in 2014. Without that launch schedule, Nintendo might be in serious trouble.


Why Nintendo Must Launch A New Console In 2014 is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Google’s Royal Nexus 4 Supply Miscalculation

When it became apparent not too long ago that the LG Nexus 4 was selling out of the Google Play online store faster than free bricks of gold, we immediately asked ourselves: was this by design, or was it a mistake? There are two possibilities that remain even after the information being reported today by no less than the head of mobile at LG UK has been released – even after Andy Coughlin spoke up with CNET about the fact that the device “had proven extremely popular” when it was released initially to Google Play. One possibility is that yes, indeed, Google simply did not expect so many devices to be sold, so they didn’t order a supply to meet the demand – the other is more nefarious.

This set of quotes from LG also includes a couple of sentences that should be analyzed by you and I, those interested in how Google went about setting up sales for the Nexus 4. “As with any sales process, LG supplies product quantities against partners’/customers’ (ie retailers, operators etc) forecasts,” LG’s Coughlin said, “demand via the Play Store has been very high in this instance.”

See both our T-Mobile Nexus 4 review and our original Nexus 4 review for two perspectives and more details than you could possibly ever want!

The Nexus family is one made by Google to present a pure version of their newest Android operating system without mobile carrier software add-ons. In the past, Google had presented each new Nexus device as one made for developers primarily – a software developer looking to make Android apps would always benefit from having a device that not only had the newest Android software, but was able to access the newest updates from Google faster than any other device on the market. With the Galaxy Nexus from Samsung ramping up to the LG Nexus 4, the public started seeing the Nexus platform as the true Android hero, a hero for all consumers, not just developers.

The other option that isn’t simply Google not seeing this demand for what it was is the possibility that Google ordered less than they expected they’d sell on purpose, this creating artificial demand and many more interesting stories in the press than there otherwise may have been. Of course this would presuppose that Google did not have enough confidence in the selling power of the Nexus 4 for it to sell massive amounts of its own merit, and we simply cannot believe such nonsense.

Instead we must believe that the projected numbers simply did not meet the end demand and that the scramble Google and LG are experiencing is real – and that the Nexus 4 really is the start of Google’s initial vision for Android in which one device could be released straight from Google across all carriers at once. One hero device, one Nexus. Perhaps with the 5th handset this will be true – we know people want it, now it’s time for Google to make it.


Google’s Royal Nexus 4 Supply Miscalculation is written by Chris Burns & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Nintendo’s Wii Mini Is One Big, Bad Idea

Nintendo quietly announced the Wii Mini recently. The console, which will be available in Canada for $100, supports over 1,000 Wii games, but lacks a host of important features, including backward compatibility with GameCube titles and the ability to connect in any way to the Internet.

Of course, Nintendo has said that the Wii Mini is the perfect value. The console is cheaper than the Wii and is smaller. Plus, it’s the perfect entry point for new gamers who don’t care about the old days and simply want to get their motion gaming on.

But perhaps Nintendo’s view on that is short sighted. One of the best aspects of the Wii is that it supports the company’s Virtual Console, a nostalgic repository filled with titles from its many popular devices. Old school gamers can get everything from the first Super Mario to the finest Legend of Zelda games downloaded directly to their consoles. It’s a wonderful thing.

Wii Mini owners, however, won’t have that option. Instead, they’ll be forced to sift through Wii games in the hopes of finding some gems that can match the classics available in the Virtual Console. Admittedly, there are some Wii titles that will appeal greatly to gamers. But before long, it becomes clear that save for first-party games, there isn’t a whole lot to like in the Wii game library.

“Under the guise of the “nice” company, Nintendo looks to drain every last profit from customers”

The more I look at the Wii Mini, the more I see it as a cheap way for Nintendo to generate some extra cash. After all, it’s undoubtedly cheaper to produce and the lack of Internet connectivity forces would-be Wii customers to the more expensive model. Once again, Nintendo has, under the guise of the “nice” game company that hides under Mario’s hat, looked like a big company looking to drain every last profit out of its customers.

Thankfully, the Wii Mini is only coming to one market for now, so Nintendo shouldn’t be viewed as unfavorably as some might think. However, what if the Wii Mini actually sells relatively well in Canada? Don’t expect it to take too long for Nintendo to bring the underpowered and unnecessary console to the U.S. and U.K. After all, if Nintendo thinks it can make some extra cash, why wouldn’t it?

For seasoned gamers, the Wii Mini looks like yet another example of Nintendo failing to understand the changing market dynamics. Gamers want more Internet functionality, not less. And despite the GameCube’s sub-par performance in the console market, backward compatibility still matters.

Nintendo is simply playing by the wrong rules. When gamers ask for more, Nintendo has been giving them less. And when gamers had hoped for better features, Nintendo has almost always told them that it knows better.

With the Wii, Nintendo seemingly knew better, since the console sold extremely well. But the Wii Mini is a different beast altogether. And despite Nintendo’s best attempts at showing why the Wii Mini is really necessary for customers, the company has failed.

Sorry, but the Wii Mini is one big, bad idea.


Nintendo’s Wii Mini Is One Big, Bad Idea is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Do we really need the Steam autumn sale?

Over the weekend, I had the pleasure of partying with a bunch of my friends. All of them are pretty big nerds, just like me. If you’re a nerd too, you know that not much changes when a bunch of nerds get a few drinks in them, they just talk about nerdy things louder than usual. Therefore, it shouldn’t come as much of a surprise to hear that the Steam autumn sale was among the topics that came up that night.


“So what do you think of the autumn sale?” one of my friends asked.

“Not impressed,” I replied. The look his face indicated that he agreed with me.

Don’t get me wrong, I love a good deal as much as the next gamer, and I am always willing to spill some serious cash during a Steam sale. I went into the autumn sale thinking that I was going to be buying up games left and right, but we’ve now entered the final day of the sale and so far I’ve purchased two games for a grand total of $17.48. I’m in fine standing with both my bank and my girlfriend as a result, but I can’t help but feel a little underwhelmed.

There have been some good deals, to be sure – earlier in the sale, Skyrim took the stage as a featured deal, and right now Dishonored and Torchlight II, the latter of which being one of my 2012 favorites, are both 50% off. The problem, though, is that there’s going to be another Steam sale in less than a month. It’ll be big too, as Steam holiday sales always are. The autumn sale just pales in comparison to the blowout events that the holiday and summer sales have traditionally been, which leaves me wondering why we even need the autumn sale in the first place.

I understand why the autumn sale exists – everyone is going nuts over Black Friday and Cyber Monday, so Valve holds a sale of its own to net some of the shoppers who have cash and are ready to spend it, provided the deals are good enough. With the autumn sale, however, it’s hard to get excited in the same way I’m excited for the holiday sale. In fact, it feels like the autumn sale is intentionally watered down in anticipation of the incoming holiday sale. It’s shorter than its summer and holiday siblings, there aren’t any publisher catalogs on offer, and the discounts don’t seem as deep. So, what’s the point when the holiday sale is knocking on the door?

Maybe this is all in my head. Maybe the problem is with me and not with the sale itself. With the holiday sale on the horizon, I’m hesitant to spend money during the autumn sale because there’s a feeling that they might be even cheaper in just a few short weeks. Even if I see a deal I know is good on a game I’ve been wanting to play, I question whether or not I should take advantage of it since I know (or at least assume) I’ll spend a lot of money during the holiday sale.

I can’t be the only one who feels that way, can I? I’d be interested to see how many people bite during the autumn sale in comparison to the summer and holiday sales, because I would imagine that the numbers for the autumn sale end up falling short. Valve – and other digitial distribution platforms for that matter – have something of a unique problem here. Most retailers don’t hold a holiday sale on the scale of Valve’s, only hosting massive sales for Black Friday and Cyber Monday. Since PC gamers are used to blowout holiday sales and therefore expect them year after year, it makes pulling off an equally impressive Black Friday and Cyber Monday sale a bit trickier for those in the digital distribution arena.

What about you – has this been a great sale for you, or are you like me and feeling a little underwhelmed at the end of it all?


Do we really need the Steam autumn sale? is written by Eric Abent & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


A Google plan to kill carriers with WiFi is all too believable

Could you live your mobile life on WiFi? Attempts to ween users off of expensive, subsidized smartphone deals have been more successful this year than every before; word earlier today that Google had acquired a WiFi hotspot company – and which later turned out to be false – was believable in part because the search company is a prime candidate for ousting cellular from the mobile equation. The ICOA deal may be fake, but Google‘s appetite to ditch the traditional carriers and strike out more or less alone isn’t new.

The original Nexus One was the company’s first effort at that, an attempt to bypass the commonplace subsidized phone deals with an unlocked handset, and relegate the carriers themselves to “dumb pipe” status. It proved to be an idea ahead of its time; smartphone-naive shoppers blanched at a $529 sticker price in January 2010, and Google had to satisfy itself with carrier distribution just like everybody else.

Though we’re only two years past that point, the reception to the unlocked Nexus 4 has been considerably warmer. The phone’s $299 off-contract price didn’t hurt – the same, it’s worth noting, as some high-profile phones have launched, complete with a subsidy and two-year agreement – on carriers like Verizon and AT&T – and Google’s apparent inability to keep them in stock suggests that demand is strong.

Along the way we’ve seen a growing play for the connectivity market by Google. The company already has an agreement with Boingo, subsidizing or offering free access in locations across the US, and of course has its Google Fiber network beginning in Kansas City. It’s still early days, mind, though there are plenty of other wireless hotspot providers out there, primarily in cities, transit locations, and venues like restaurants.

“When does WiFi become pervasive enough to make users sufficiently confident?”

The question is one of saturation, then, and comfort levels: at what point does WiFi coverage become pervasive enough to make users confident enough to abandon traditional carriers. Would the knowledge that 80-percent of the places you can usually be found had WiFi internet access – such as for messaging, and browsing, and VoIP – put you at ease for not having an active cellphone plan? For some that figure would need to be much higher – 90-, or 95-percent even – whereas others, making fewer calls perhaps, might be willing to go down to 50- or 60-percent coverage in return for cheaper monthly bills. Cellphone coverage isn’t 100-percent, after all.

One reluctance might well be down to hotspot unfamiliarity: just how much of the time could you be using a WiFi connection rather than your carrier’s data pipe? It’s not a metric that the carriers themselves are keen to share – focused, instead, on maximizing 3G/4G revenues – though Google could handle that transition relatively easily. Google Now already tracks your location (it can count your steps each month, like a fancy pedometer, or tell you the timetables for the nearest public transport); it would be a small matter to put together a monthly summary of the amount of time you’d spent within the wireless range of a WiFi hotspot.

Even if that degree of pervasiveness wasn’t quite enough to tick the comfort box, it could be sufficient to at least break down some of the monthly bill. Splitting off data use to a hotspot, and using the carriers merely for traditional voice calls and text messaging, would certainly trim service fees, as well as ensuring that things like emergency calling is still available. There’s also room for more unusual price plans, such as we’ve seen Google and others negotiate for tablets and Chromebooks: would you pay another, say, $80 on top of your off-contract phone for twelve months of minimal calls and messages – just enough to tide you through those times you were out of range of WiFi?

Breaking free of carriers and their demands isn’t the sole reserve of Google – Steve Jobs wanted to do it with WiFi and the first iPhone, and Microsoft has Skype for Windows Phone 8 – but the search giant may well be in the best position to actually deliver it. That might not be with ICOA, but it would be mighty surprising if Google wasn’t looking for a way to further democratize the mobile data pipe in its favor.


A Google plan to kill carriers with WiFi is all too believable is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Does Apple Inspire Greatness In Other Companies?

I’ve always been fascinated by the way Apple is viewed in the technology industry. The company is equally beloved by a massive fanbase that would defend it to its dying days and hated by those who refuse to believe Steve Jobs was really a visionary and Apple products are worth the price.

Because of those differing opinions, it’s been tough for Apple to get an objective evaluation. Those in the company’s quarters cannot possibly believe that Apple would do wrong or hurt any other firm. Those against the iPhone maker can’t possibly see a world where Apple isn’t hurting others.

But perhaps it’s time to peel back all of that and examine, once and for all, if Apple truly is good for the industry. After all, for every product Apple has killed, there have been several others that have cropped up because of the market the company created through its own devices.

So, I pose this question: does Apple actually inspire greatness in other companies?

Those who think so would say that the company’s track record proves their point. When Apple launched its Macintosh computers with a mouse, it became the standard that we all still use today. And when design became Apple’s core product concept, just about everyone else jumped on the bandwagon.

In the music market, Apple might have killed off other media players, but it propped up new business models across the digital-music arena. And if not for the iPhone, there would not have been a Samsung Galaxy S III. The iPad was an inspiration for just about every other tablet we have today.

“If not for Apple, rivals would never have tried”

Oddly, Apple might have found a way through its dominance to inspire other companies. Those firms might not think of an idea first, but they look at what Apple is doing and try their hardest to match it. Sometimes, they succeed and sometimes, they fail. But if not for Apple, they would have never tried.

Then again, there are those who see it another way. Apple’s products are great and all, they might say, but who’s to believe that another company couldn’t have come up with that concept? After all, touchscreens were on their way to the marketplace before Apple delivered it to the mainstream. And although the iPod was most popular, there were several MP3 players that could have filled that void.

For those folks, Apple isn’t necessarily as visionary as the company would have us believe. Instead, the company has found a way to communicate the right message to the marketplace at the right time. Call it luck or call it fate. Either way, Apple’s greatest strength, some say, is its ability to put what’s already been developed into a pretty package.

I guess it’s hard to say which argument is best. The fact is, Apple’s products are wildly popular and there is no debating that. And trying to make the case that something would have happened anyway isn’t always easy. But both points are valid. And they both shed some light on a company that is at once too beloved and too scrutinized.

So, let’s open the floor up to you: does Apple inspire greatness in other companies?


Does Apple Inspire Greatness In Other Companies? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Sales Mean Nothing: Call of Duty Has Gone Stale

Another year, another November where Activision gets to tout its success with the Call of Duty franchise. This time around, the game company has announced that Call of Duty: Black Ops 2 has generated $500 million on launch day, becoming the company’s biggest opening yet. Call of Duty: Modern Warfare 3 hit $400 million in sales on launch day last year.

As expected, Activision claims that the game’s success is due to its unique gameplay and new takes on a popular gaming genre. And as expected, the millions around the globe that have flocked to game stores have helped the game publisher celebrate.

But those who have actually played the game, as I have, know that something needs to change. Call of Duty: Black Ops 2 is more of the same. It’s as if Activision has found a way to repackage the same old game, and make customers think each year that the latest offering is so much greater. In reality, it’s a stale franchise operating in an increasingly stale genre.

After breaking Call of Duty: Black Ops 2 out of the box, you quickly realize just how stale the franchise is. We’re presented with familiar characters and tossed into a major battle to get things going. After playing through that level, you’re then thrown into a jungle. The first setpiece battle looks huge and daunting and includes nonstop firing. The jungle level leaves you breathless as you run through the jungle to get away from an advancing force.

Although the setting is different and the name on the game disc is changed, doesn’t that sound like much of what you’ve already done in a Call of Duty game? It’s as if Activision has a big board at headquarters and on that, says that each title must have a few huge battles, a couple sniper levels, and nonstop action. After all, it’s a model that, judging by sales, continues to work exceedingly well.

“The CoD franchise is essentially a bunch of new maps launched annually”

But I’ve had enough. The Call of Duty franchise has become one big, repurposed offering that gets customers to pay too much for what is essentially a bunch of new maps launched annually in November. Sure, there’s a bit of a storyline and the updates to online gaming are nice enough, but are they enough to justify calling the game an entirely new entry into the franchise? As far as I’m concerned, it’s just more of the same.

Where is the innovation? There was a time when the Call of Duty franchise represented all that was great about first-person shooters. Now, it has become what’s wrong with the genre. Each year, we see barely updated games packaged as new titles. And each year, customers flock to stores thinking the new games will deliver as much fun as those before it. In some cases, they might. In others, they might not. But if anything is certain, it’s that customers hoping to get something new and fresh won’t find it.

So, forget about the sales. Call of Duty: Black Ops 2 is the same old take on the same old formula in a $60 package.

It’s just too bad that we’ll continue to get such games as long as so many people buy each new title. After all, why should Activision try to fix something that, judging by sales, isn’t broken?


Sales Mean Nothing: Call of Duty Has Gone Stale is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


The iPad mini won me over (and Star Trek is to blame)

In some respects, the iPad mini was a disappointment. Despite the hour’s worth of hyperbole at Apple’s press event, the tablet itself was an exercise in parts bin engineering – the processor from an old iPhone, the screen resolution from an old iPad – without the game-changing element that (yes, whether innovation or derivation) has punctuated Cupertino launches of before. Yet, despite more powerful, or pixel-dense, or flexible rivals beside it, the iPad mini has quickly become my go-to slate. The reason behind that is the hardest to quantify and yet, perversely, may be the most important for why we choose the devices we reach for. Science fiction has a lot to answer for, at least for my expectations of tablets.

Some sort of thin, highly portable slate appears in most sci-fi franchises, and we don’t generally concern ourselves with whether Picard is an iOS or an Android user. Star Trek’s generic PADD (“Personal Access Display Device”) is the default example; not for nothing are the physical computing interfaces used in sci-fi super-author Iain M. Banks’ Culture novels described inexplicitly as “screens”, their names boiled down to the core of their purpose.

Regular people aren’t particularly bothered by platform wars, they’re more interested in what a device can do for them. Like the characters in the post-cornucopia world Banks describes, it’s convenience that triumphs over OS affection. Which device is the first you reach for when you need to check Facebook, or Twitter, or your email.

It’s easy to lose track of “normal” users. That’s not even drawing a line between the tech enthusiasts who write device reviews and those who read them; it’s the gaping chasm between that cohort and their more sanguine counterparts in the mass market. Users for whom the “appliance” aspect of a tablet is entirely in keeping with the manner of its daily use: it must do its job, predictably, when picked up; offer sufficient multimedia, apps, and content to warrant having it in the first place; and – arguably most difficult to achieve – be something those users want to pick up in the first place.

The iPad mini grows on you because it ticks that final, core box with aplomb. Early reviewers fought bitter battles with those who had only seen the smaller iPad on their computer screens, desperately attempting to put into words and photos and video what comes down to a visceral reaction around a lissom slice of metal and glass. It embodies that science-fiction fantasy of a wireless window into the digital world.

In contrast, Google and ASUS’ Nexus 7 – which I have, and which I love, and which I have suggested to many as an ideal, affordable tablet – sets out its stall at the budget end of the market, and in doing so sacrifices the just-rightness of feel in your hand. The compromises Google and ASUS made in design and materials, though no less valid for their intended purpose than the decisions Apple came to in creating the iPad mini, leave me reaching for the iOS model first when functionality could be served by either.

“Ironically, Samsung actually got there first”

Ironically, perhaps, Samsung actually got there first with the Galaxy Tab 7.7, but failed over pricing. The 7.7-inch tablet was quietly replaced earlier this year by a more inexpensive alternative, Samsung having discovered part of what stopped Apple from using Retina: that a small, high-resolution, high-quality display looks great, but few people will actually pay for it. For the Galaxy Tab 7.7 specifically, its 1280 x 800 Super AMOLED HD panel and slick metal chassis were simply too rich for most buyers’ wallets, especially given Verizon’s $500 on-contract pricing for the sole model officially offered in the US.

Could Apple have launched the first-gen iPad mini with Retina? Marco Arment has said better than I could the challenges Apple faced had it tried to squeeze Retina resolution into the tablet. As he concludes, the final product – while it may have delivered that all-important pixels-per-inch figure – would have been a more meager offering overall, with varying degrees of sacrifice in battery life, bulk, and price.

Is it shallow to value the aesthetic and its approachability even when it comes at a price, whether that be in purely financial terms or in specifications? Maybe, and yet to some extent we all do it and thus it is a valuable metric in itself (or perhaps we’d all be using command line interfaces on clunky beige boxes rather than MacBooks, VAIOs, and whichever ultrabook is flavor of the moment). This isn’t a level playing field; not all things are equal. Not everybody has more than one tablet within arm’s reach. Not every app we simply must have access to is available on every device. Personal taste and platform loyalty often trump more rational decisions based on need, and budget, and what “does the job.”

I’m not saying the iPad mini is the best tablet out there. “Fit for purpose” means different things to different people; if you’re a gamer, or want to watch HD video, or do multimedia editing on your slate; or, if you need direct compatibility with Office, or the usability of a keyboard developed hand-in-hand with the tablet hardware itself; then there are alternatives more suited to those needs. But, with all that said – and here perhaps Apple should worry, as since its “cheaper” tablet arrived, I’ve hardly reached for the full-sized iPad 3 that sits on the shelf beside it, another victim to ease-of-use and hand appeal – the iPad mini has become the most used of the tablets I own.


The iPad mini won me over (and Star Trek is to blame) is written by Chris Davies & originally posted on SlashGear.
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