Apple has started airing two new iPad commercials this week called “Alive” and “Together” that don’t focus on their iPads’ hardware specs since there hasn’t been a new iPad since November 2012. Instead, both commercials focus on the applications that were built to take advantage of both the iPad and iPad Mini’s unique features.
Not only do both commercials focus on a number of iOS applications, but they also are littered with such adjectives as “bright,” “loud,” “together” and “deep.”
We’ve been tracking Willow Garage’s fortunes since 2009, so when we heard rumors that the company wasn’t long for this earth, we were concerned. Fortunately, the PR2 maker has hit back at the scuttlebutt, saying instead that the start-up is becoming a commercial entity in order to become self sustaining. With any luck, founder Steve Cousins will announce a retail version of Bakebot when he’s talking at Expand.
It seems Google wasn’t the only tech giant to debut a new commercial during last night’s Grammys as Microsoft took the opportunity to debut a new commercial for their recently released Surface Pro.
Even though the Surface Pro reportedly doesn’t have the greatest storage or battery, Microsoft’s newest commercial offers a lot of energy as I could only hope any meeting I attend from now on be as lively as the one featured in their new commercial. (more…)
This year’s Grammy Awards weren’t as packed with gadget advertising — gadvertising* — as the Super Bowl, but Microsoft and Google still coughed up to hawk their wares. The former wanted to demonstrate the productivity chops of the Surface Pro with a commercial that implies the device will cause your employees to breakdance involuntarily. Google, on the other hand, wanted to show off the powers of the Nexus 4 and Google Now to help you distinguish between fish and vegetables, in case the smell isn’t enough. Curious to know more? We’ve stashed the clips after the break.
Hot on the trails of their Super Bowl ad which focused on what exactly the BlackBerry Z10 can’t do, BlackBerry released a brand-new commercial further highlighting both the BlackBerry Z10 and BlackBerry 10.
The commercial, called “Keep Moving,” doesn’t go for the outrageous as their Super Bowl did. Instead, the commercial highlights some key features of both BlackBerry 10 and the Z10. We get to see BlackBerry Flow, Hud and Timelapse featured in the commercial as BlackBerry hints at its users being able to do more, with both their device and their lives.
Dyson has announced its Airblade Tap, a combination water tap and hand dryer that is completely hands-off and eliminates the need to walk from the sink to the hand dryer, dripping all over the floor on the way there. Utilizing infrared sensors, water turns on automatically when one goes to wash their hands, then the air dryer “blades” activate when the hands are moved slightly outwards. Check out a video of it in action after the jump.
The drying mechanism works via a brushless DC motor, which produces two sheets of air at 420mph, working as a type of squeegee for the liquid on the user’s hands. According to the announcement, the Airblades can dry wet hands in 14 seconds. The motor is said to be one of the smallest fully integrated 1400 watt units in the world.
The air from the airblades is unheated and goes through a HEPA filter, removing nearly all bacteria at 0.3 microns. To keep the contraption from being too noisy, the tap features six Helmholtz silencers to keep the motor noise down. Elements of the units are said to be nearly inaudible. The entire tap is made from stainless steel cut with lasers to create extremely minimal spaces between different parts of the faucet.
The motor was teased back on January 31, when Dyson sent out launch invitations, showing the components of a motor that was the result of seven years of development. We had speculated that the hinted products would be of the Airblade dryer variety. The tap is available as of today, and comes with a 5 year warranty.
BlackBerry vowed to pull out all the stops to get BlackBerry 10 noticed — and the company certainly isn’t holding back with its promised Super Bowl spot. The ad claims that it’s easier to show what the Z10 can’t do in 30 seconds than what it can, and goes to extremes that include setting a man on fire and giving him elephant legs. We do still get a glance (or rather, Peek) at the phone itself, thankfully. Does the commercial make us want to drop everything for a Z10? Not necessarily, but we’ll likely remember what we saw. Check the clip for yourself after the break.
The Superbowl countdown clock is counting down to Sunday’s big game which means companies have been spending the past couple of months securing a spot for their commercials to air between the football action. Samsung already promoted their upcoming Superbowl commercial with a tease yesterday for their Galaxy devices, and BlackBerry is teasing theirs today.
Admittedly, the tease is nowhere near as entertaining as Samsung’s Superbowl commercial tease as it starred Seth Rogan, Paul Rudd and Jon Favreau debating what kind of commercial Samsung should air during the game. Instead, BlackBerry decided to tease their upcoming BlackBerry 10 Superbowl ad by way of picture on their official Twitter profile.
Along with the picture, BlackBerry says, “Whaaat is going on?! You’ll see Sunday.” Judging by the colorful plume of smoke, our guess would be BlackBerry plans to feature an exploding muppet of some kind in its ad. If not, then our second guess would be ninjas with a sense for fashion. Either way, we’ll just have to wait and see what BlackBerry shows this Sunday.
It’s that time of year again. The time where every company that can manage airtime is throwing together their best ideas for NFL Super Bowl commercials. No one can forget the sexy KIA Optima commercial last year starring Adriana Lima, but this year KIA is going with “hotbot” robots and talking space babies to show off their new lineup for 2014. Take a peek at both below.
The all-new 2014 KIA Forte has a stylish design and plenty of high-tech features given the price point. This commercial is simply titled “Respect the Tech” and you’ll quickly see why. Let’s just say you should treat your car with care. For a better look at all those new features and its luxury interior take a look at our 2014 KIA Forte test drive for additional details. Enjoy the sexy robot commercial below starring former Miss USA Alyssa Campanella as a robot.
Next up to highlight the new 2014 KIA Sorento that’s been redesigned almost completely inside to offer the up-most luxury and quality features we all want in a crossover, is their new “Space Babies” commercial set to get airtime in the 3rd quarter of the big game on Sunday. KIA promises to answer the age old kid question: Daddy, where do babies come from? So check it out for the answer:
“UVO, Play Wheels on the bus!” This is a quick glance at the new and improved redesigned UVO 2.0 Infotainment system that comes standard in all 2014 KIA vehicles. Featuring large TFT displays, backup cameras, smartphone integrate and accompanying iPhone apps and more. We figured they were both worth a quick laugh. Enjoy the big game as surely they have a few tricks up their sleeve come Sunday. Hopefully that Ravens D has a few more tricks up their sleeve too. Who’s your pick?
The Super Bowl is one of the most-watched programs on television, and if you really want to get your name out there, then you would buy a 30-second commercial spot during the big game. While the Super Bowl may be the only reason that sports fans clamber around the TV, the commercials also happen to be a big thing as well. It turns out that RIM will be airing a BlackBerry 10 ad during the Super Bowl to promote the new platform.
The ad will air just days after RIM officially launches BlackBerry 10 on January 30 — the Super Bowl takes place on February 3, so while the new platform will already be out and about, RIM will be attempting to garner the attentions of potential BlackBerry users around the country. The 30-second spot is estimated to cost around $3.8 million.
If the viewership for this year’s Super Bowl passes last year’s record, RIM may get over 111 million viewers to see its new advertisement, and while a majority of them may run off to the kitchen for refreshments and snacks, we guarantee a lot of people will still be in front of the TV to witness BlackBerry 10.
It’s rumored that RIM will launch several devices at its launch event in New York City on January 30, including the heavily-leaked Z10 smartphone. Prospective carriers that may carry the new BlackBerry devices include T-Mobile, Verizon, and AT&T in the US, with Virgin Mobile in Canada and Vodafone in the UK.
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