When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf. There’s disaster footage and stiff readings off of cue cards. The ads look like they were made in a high school A.V. class.
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This moving commercial about Bell’s whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing—I mean, it’s a commercial!—and walked away gently holding my heart. It’s definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.
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Remember Hal Lasko, the 98-year-old semi-blind artist who makes beautiful prints using Windows 95-era Microsoft Paint
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Unlike recent years, 2014 saw some Super Bowl ads for tech companies that were actually… good? Inconceivable! We’ve gathered them all here, in easily processed ranking form. As always, all rankings are totally subjective and legally binding.
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If there’s one thing Sony knows how to do, it’s sell its technology with cool imagery. In past commercials the company has blasted buildings with paint, sent millions of rubber balls bouncing down a street, and even unleashed a small army of Play-Doh bunnies
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People finishing each other’s sentences. Indie rock. Video editing that’s way too fast. CollegeHumor is spot-on in its demonstration of how every tech commercial is exactly the same.
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When it came to the Moto X, Google gave us a masterclass in how to build hype, but sustaining it is proving to be a much trickier endeavor. Motorola recently debuted two new commercials on its Youtube channel that aren’t nearly as thrilling as they could be. One clip showcases the Glass-inspired “OK, Google Now” command, which lets you dictate notes and set an alarm verbally. It’s a neat trick, but it’s not exactly seducing the money right out of your wallet. Similarly lacking in earth-shattering impact is the TV spot highlighting the Moto X’s 10-megapixel camera. The Quick Capture feature is nifty, but the promise of “fewer photo fails” isn’t the most rousing endorsement we’ve ever heard. To see for yourself, check out both videos after the break.
Filed under: Cellphones, Google
Via: CNET
Source: Motorola (Youtube)
Apple stopped highlighting specific features of their mobile devices for their new set of commercials, but they have returned to doing so with their new iPhone commercial where the company focuses on the device’s camera.
The majority of the commercial time is spent showing people in different regions of the world taking photos of the surroundings that include a concert, the view during a jog and some iconic world locations. At the end of the commercial, Apple claims “more photos are taken with the iPhone than any other camera.” We would assume this claim is based on Flickr’s statistics, which reports the iPhone is one of the most popular “cameras” on the platform, but it certainly doesn’t beat out cameras by Canon and Nikon. (more…)
By Ubergizmo. Related articles: Apple Patent Wants To Use Your iPhone To Help Find, Start Your Vehicle, V-Moda’s Metallo iPhone Case Comes With A Guitar Pick, 
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