Sony PlayStation 4 price slash strategy tipped amid console competition

Sony’s PlayStation 4 will be more competitively priced out of the gate than its PS3 predecessor, insiders suggest, with the company reportedly aiming at knocking a quarter off the console’s original selling price. Leaked internal documents supposedly obtained by The Times [subscription required] indicate the PS4 will be sold at around £300 when it launches, £100 less than demanded for the PS3 at its launch back in 2006.

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US pricing isn’t suggested by the newspaper, but a similarly trimmer cost is likely to follow. At its release, the PS3 was priced at $499 for the entry-level, 20GB model, which if the UK price whispers are true suggests a starting point more along the lines of $399.

That would leave the PS4 still more expensive than the Wii U, the only other next-gen console on the market today, though with what are tipped to be considerably more impressive specifications. The device – believed to be codenamed “Orbis” internally – is expected to be more powerful and more graphically capable than its Nintendo counterpart, with recent leaks suggesting Sony will include Gaikai-powered game streaming.

Arguably, the days when Sony could charge what it liked for a new PlayStation are behind it. Although the console was praised at launch, the Xbox 360 has comprehensively clung to the top sales spot for months on end, and Sony’s financial results in gaming have been left hurting as a result.

Meanwhile, more casual gaming systems, such as Kickstarter success OUYA, have opened the door to more affordable consoles, borrowing mainstream chips more commonly found in smartphones and tablets to keep prices low. Sony is expected to detail the PlayStation 4 more thoroughly at an event in New York on Wednesday.

[Image via GameTrailers]


Sony PlayStation 4 price slash strategy tipped amid console competition is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Informal OUYA game count: 481 and growing

OUYA game store

You can sometimes gauge a game console’s short-term success based on its launch lineup; many of us know the pain of having to choose the least terrible game of a small bunch while we’re waiting for a better selection. While we can’t vouch for how the OUYA will fare for quality, Eddie at OUYA Forum has done the legwork to prove that there won’t be any problems with the Android console’s quantity. He’s checked with both OUYA and developers to confirm that there are at least 481 games headed to the fledgling system, as of this writing. The clear majority of these are smaller indie titles that won’t dampen Sony’s enthusiasm for next week, but that’s not necessarily a problem — the abundance mostly hints that there could be a few gems for early adopters, even if there’s a lot of fluff.

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Source: OUYA Forum

Microsoft talks plans for premium content production, details Xbox 360’s transition to an ‘entertainment console’

Microsoft talks plans for premium content production, details Xbox 360's transition to an 'entertainment console'

Yusuf Mehdi, senior vice president of Microsoft’s Interactive Entertainment Business, just sat down alongside Nancy Tellem, Corporate Vice President at Microsoft LA Studios, to kick off this year’s rendition of D:Dive Into Media here in Dana Point, Calif. The first session of the evening is being piloted by AllThingsD‘s Peter Kafka, and naturally, the topic of conversation is Xbox. For starters, Mehdi affirmed that Microsoft is witnessing an unmistakable transition of the Xbox 360 “from a gaming console to an entertainment console.” At present, the install base is up to 76 million (up from around 70 million at the close of September 2012), with US-based users using the console for some 87 hours per month.

In fact, he stated that 18 billion (yeah, with a “B”) hours of entertainment have been consumed on Xbox, and while Netflix is obviously the driving force, it might not be that way for much longer. He was quick to claim that Sony’s PlayStation 3 “isn’t as good of an entertainment console” — something he feels that “everybody knows” — and insinuated that the next-generation Xbox will stick to “big and premium.” In other words, don’t expect Microsoft to kick out a $50 Roku-style content box. Mehdi wants to ensure that the future of Xbox enables voice control, interactivity, and “other stuff that’s big and beautiful.”

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Nintendo announces new ZombiU Deluxe Set Wii U bundle for $390

Nintendo announces new ZombiU Deluxe Set Wii U bundle

Bundles are inevitable with new consoles and the Wii U is naturally no exception. Nintendo has today officially announced its first such package for the console — a $389.99 set that will get you the standard Wii U Deluxe console, along with the ZombiU game, a black Wii U Pro Controller and a collectible booklet featuring artwork from the game and developer commentary. One slight difference from the launch bundles: Nintendo Land now comes as a downloadable game instead of a packed-in disc. You can look for this one to hit stores in the US and Canada on February 17th.

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Via: Joystiq

OUYA Android Game Console To Get Annual Hardware Updates, Founder Says

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The OUYA Android-based gaming console will get hardware refreshes on an annual basis, founder and CEO Julie Uhrman revealed in an interview with Engadget. Uhrman was at DICE, an annual summit that focuses on video games, where she also announced new game publisher partners for the OUYA platform. The refresh cycle will more closely resemble those of smartphones than those of traditional consoles, which generally enjoy multi-year lifespans extending into double digits.

“There will be a new OUYA every year. There will be an OUYA 2 and an OUYA 3,” Uhrman told Engadget in an interview. That’s a pretty bold declaration of intent from a company that, while immensely successful in their Kickstarter crowdfunding campaign, has yet to actually ship production-ready OUYA 1 devices out to the general public, though they have already secured retail partners.

There are a few reasons why current big name consoles have the long life that they do. A lot of money goes into their initial development, for one, meaning that manufacturers like Sony and Microsoft often sell them at a loss for years before they begin to turn a profit on hardware. And there are advantages to this model for the consumer, too: Users don’t have to worry about their hardware and software library becoming obsolete all that quickly when you’ve got a dependable, multi-year upgrade cycle.

Uhrman explains that all games on OUYA will be backwards compatible, at least in so far as they’ll be tied to user accounts independent of hardware, rather than linked to hardware itself. All-digital delivery means that this is easier to accomplish, since there’s no messy business like disc formats to worry about.

Plans for future versions of the console include faster processors, and potentially expanding storage beyond the current 8 GB included. At CES this year, Qualcomm and Nvidia both unveiled next-gen processors, so those are likely candidates for future updates, since the emphasis will be on eking out as much graphics performance as possible from the diminutive OUYA box. The current generation OUYA, when it ships, will have a Tegra 3 on board running at 1.6GHz, which should serve it well, at least compared to current generation smartphones.

While it’s somewhat refreshing to see a consumer electronics maker talk in concrete terms about their future product pipeline, you have to wonder whether or not it’s the right move. Uhrman is now essentially committed to an annual update cycle, which puts pressure on the company to deliver that going forward, and which also means consumers are well aware that if they just wait a little while, they can get hardware with better specs. Plus, if the market turns out to be competitive, there’s no mystery about what your upgrade strategy is for potential rivals.

It’s not necessarily surprising that OUYA wants to update annually; the platform they’re creating is well-suited to a frequent update cycle, and that could be one good way to make inroads against the major players, which remain relatively constant for around a decade. But whatever the company’s plans at this point, it still has to ship and then win over consumers before it can put any of them into action.

OUYA To Launch Soon, But Where Are The Games?

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With less than two months before OUYA’s launch, it’s time to tell the truth — its future doesn’t look promising. The OUYA is starting to feel like a gaming console without the games. Publishers and developers aren’t promoting OUYA games because there’s nothing to promote — nothing that was specifically developed for the launch line-up. Even worse, Final Fantasy III will be the flagship launch title, a game that has been available on countless gaming systems for years. OUYA isn’t the gaming revolution that backers expected.

Earlier today, Darrell Etherington reported that the Android-based gaming console would launch in-store in June. The more than 68,000 backers to its Kickstarter campaign will get their consoles in March. While the company is still planning to ship on time, that was only half of the launch challenge.

Gamers buy a new gaming system based on two key elements: launch games and who is making the console. As the OUYA is not coming from an established company, the team is facing an even harder task — selling enough good games to make the console interesting.

You may say that the OUYA is an Android-based console and that many titles will be ported to a TV screen and OUYA’s gaming controller in minutes. Yet, there is no way you could compare an Android game with what gamers expect from a traditional gaming console. Even the Nintendo Wii U with its pretty weak launch line-up could count on ZombiU, Assassin’s Creed 3 or New Super Mario Bros. U. Angry Birds (or an equivalent game) and Final Fantasy III won’t convince an experienced gamer. You don’t need a dedicated device to play Canabalt.

Moreover, Best Buy or Target customers don’t care about Android. When they’ll walk into a store and see the Android logo, it won’t mean anything to them. Normal people, those who don’t usually back projects on Kickstarter, they buy a Samsung phone, not an Android phone made by Samsung. That’s why average consumers do not line up to buy Nexus phones. Without its Kickstarter video, the OUYA is uninteresting.

When it comes to games, even though OUYA claims to launch with 200 games, most of them are just Android ports or come from inexperienced developers. There is no big system-seller that may convince undecided gamers. And if you backed the console for its emulating capacity, you’ll be part of a very tiny minority.

Vevo, XBMC or TuneIn are nice additions, but are already available on most TV boxes or support equivalent apps. The Roku, the Apple TV or even the Xbox 360 and the PlayStation 3 have long been hooked up to everyone’s TV, ready to stream content. The OUYA will not sell en masse for these apps alone.

Before the end of the year, OUYAs will gather dust on store shelves, next to Boxee devices and other products that promised to revolutionize TV or gaming without actually achieving this status. The OUYA won’t be the first to disappoint, and there will certainly be other gaming consoles in the future that will end up in the attic in no time.

OUYA to be sold at retail stores starting in June

After OUYA‘s immense Kickstarter success, the company is looking to branch out and go mainstream. The portable Android-powered gaming console will begin selling in select retail stores starting in June. Best Buy, Target, and GameStop will sell the console for $99, the same price that Kickstarter backers have been paying for the device.

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The console will also be available online at the company’s website and on Amazon. Of course, though, Kickstarter backers will be the first to get their units. Ouya CEO Julie Uhrman says that Kickstarter backers will receive their consoles in March, while orders from the OUYA website will go out in April, and retail stores will begin selling them in June. You can pre-order the console now through Amazon, Best Buy, or Target.

The console will sell for $99.99, and it’ll come with one controller. An extra controller will cost you $49.99 in retail stores, while getting one on OUYA’s website will only cost $40 shipped. Paying $50 for a controller certainly isn’t outrageous, but it raises some concerns when a controller costs half the price of the console itself. Uhrman says that $49.99 is a “premium price” for a controller, indeed, but she says that the touchpad built into the controller makes up for the cost.

The OUYA console raised more than $8.5 million on Kickstarter and has been taking pre-orders for the consoles on its website. There are over 68,000 consoles that need to be shipped out so far, with potentially even more orders to come no doubt. The tiny Android-powered gaming console is already a huge hit, and we’re pretty excited to see how the OUYA community will grow once the consoles start selling.

[via WSJ]


OUYA to be sold at retail stores starting in June is written by Craig Lloyd & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

OUYA will come to stores for $99 in June after Kickstarter, online pre-orders ship

Whether you missed out on the OUYA console’s initial Kickstarter frenzy, (and still open pre-order window) or are just waiting around to see what kind of games are available on the Android box this spring, it should still be easy to find one very soon. The company has announced that it will be available at retailers including Amazon, GameStop, Target and Best Buy for $99.99 this June, with pre-orders opening up later today. CEO Julie Uhrman informed the Wall Street Journal‘s Digits blog that additional controllers would be priced at $49.99 alongside the consoles at its official launch in June, with a “large suite” of gaming titles. She declined to reveal the exact number of systems already ordered, but proudly pointed to the OUYA as a box that will inventive and creative content that has never before been seen on television.

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Source: Wall Street Journal

PlayStation Vita arrives in Ice Silver for Asia, starting on February 28th

PlayStation Vita reaching Asia in Ice Silver from February 28th

Good news: Sony has revealed a new PlayStation console! But it’s not what you think. Instead, there’s an Ice Silver edition PlayStation Vita reaching Asian countries from February 28th onwards. The new hue is attached to a WiFi model and marks the fourth special color we’ve seen in just over a year since the Vita hit shops, joining the more ostentatious blue, red and white shades from 2012. Hong Kong residents will pay HK$2,280 (US$294) to stand out from the crowd on the 28th, with launches also known to be coming later to Malaysia, Singapore and Taiwan. There’s no word on if or when silver might reach other parts of the world, although Sony might not want to wait too long for any further expansion — it’s likely that a color addition will be the last thing on gamers’ minds in a few weeks’ time.

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Via: Joystiq

Source: PlayStation Asia (1), (2), (3)

China’s complicated history with video games: when a ban isn’t really a ban

A cubical shop in Huaqiangbei offering legit foreign game consoles.

Earlier this week, China Daily quoted an anonymous government source — allegedly straight from the Ministry of Culture — saying China is considering lifting a 12-year-old “ban” on game consoles soon. While it’s was unclear how reliable the source was at the time, the Tokyo stock market sucked it up anyway, with Bloomberg observing a significant rise for Sony and Nintendo after the rumor was published. Then today we learned from Tech In Asia that Dongfang Daily followed up with two representatives from the Ministry of Culture, one of which said the department has never looked into lifting the ban, while the other person was more vague about the matter. But here’s the thing: game consoles were never really banned in China. Allow us to set the record straight for you.

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