Apple Is Now a More Valuable Brand Than Coca-Cola

Apple Is Now a More Valuable Brand Than Coca-Cola

In what could be seen as a defining moment for tech, Apple has surpassed Coca-Cola to become the most valuable brand on the planet.

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When You Should (And Shouldn’t) Buy AppleCare

If you’re making an investment in an Apple product, whether it’s a new machine or a permanently on-sale refurb, you want to protect it. At the same time, spending a few hundred more on AppleCare hurts when you’re already dropping a couple grand on a computer. You get a year of AppleCare as part of any purchase—but do you need to pay for more time under Apple’s guaranteed protection? The truth is, it depends on what you’re buying to begin with. More »