Hasta La Gadget!

Dash, a Techstars New York-backed startup that wants to be like a Fitbit for your car, has now launched. The product includes a combination of a hardware device and smartphone application which offers real-time feedback on your driving, trip logs, access to vehicle diagnostics (that pesky “check engine” light, and who can fix it!), a map showing where the cheapest gas is nearby, and even social features.

Like several of the “connected car” products on the market, Dash’s hardware involves an OBD device you can purchase from either within the Dash mobile application or the Dash homepage. The Dash software will also work with any Bluetooth-enabled OBD device, if you happen to already have one, or you can choose from two types of devices Dash’s homepage points to: generic devices found on Amazon for $10 and up, or a premium OBD LINK LX which is a steeper $69.

The Dash software works with either type of device, the company says. But the premium hardware offers a better build quality, power management capabilities, and connection reliability, among other things.

Once installed, the device connects via Bluetooth with your Android smartphone to communicate with the Dash app.

The app offers you a variety of helpful tools, both when you’re on the road and when you’re off. The app’s design is well done, too – very modern and clean, which is still somewhat of a surprise on Android, though that’s increasingly less of a case these days as developers begin to treat the platform with the respect its larger marketshare has earned.

As noted above, Dash offers a variety of “connected car” features, including the ability to track your trips, watch your gas consumption, find nearby gas prices, detect crashes and alert emergency services, understand the warning messages your car’s computer throws and even locate a reliable mechanic who can resolve the problem. Mechanics are ranked by proximity and star ratings, explains Dash co-founder and CEO Jamyn Edis.

Edis and Brian Langel both previously worked at HBO before starting Dash, where Edis was VP of R&D, which included tech strategy for HBO GO, and other skunkworks projects using augmented reality, video search, smart TV apps, Nike Fuel-like hardware for HBO Sports and more. Before that, he spent a decade at Accenture, working on large-scale technology projects and strategy for a variety of clients, including Sprint, British Telecom, Fox Interactive, MySpace, Warner Music, PlayStation and many more.

Meanwhile, Langel, now Dash CTO, had previously built the backend architecture for HBO GO, and worked on HBO Sports. He has also worked for Union Pacific Railroads and McGraw Hill.

For a long time, the two had been looking to work on a project together around the idea of smart, connected devices. And when the company was founded back in June 2012, the landscape for connected car was fairly barren. 

Today, that’s not necessarily the case.

“What’s different and fresh about our approach here is that we’re tackling cars as a platform – one that we think is really under-leveraged as a consumer technology,” explains Edis. Plus, he adds, “we’re technologists. We love data and we think we can improve our lives by using data, whether that’s physical fitness with Jawbone, or whether that’s home and HVAC using Nest.”

With Dash, the improvement also includes a focus around safety and overall smarter driving. In the case of the former, while the app is in “in transit” mode, it will actively warn you through auditory alerts when something goes wrong (e.g warning you that you were breaking too hard, or other bad behaviors). But instead of just being an annoying robot “backseat driver,” Dash gamifies the experience, pitting you against friends or other nearby in a competition to earn the better “drive score.”

Meanwhile, similar to Prius, the app will inform you while driving of your fuel economy, allowing you to make adjustments in response.

Edis says that all this is just the beginning, too. The company is working on a bevy of other features, including targeted promotions that are based on your driving, location and other non-personally identifiable features, an iOS application, and partnerships around its developer API which would see Dash able to communicate with other smart devices, like those which Edis calls “trigger services” or other smart home platforms.

The seven-person New York-based company has raised an undisclosed seven-figure round of seed funding from Techstars, VCs (with car manufacturers as LPs), and angels including Foursquare co-founder and CEO Dennis Crowley, Makerbot co-founder and CEO Bre Pettis, Dave Morin, and others.

Dash now competes with a number of ODB apps and similar services in an ever-crowded market, including YC-backed Automatic (whose “Link” dongle is a bit pricier at $99.95), Carvoyant, CarMD, Torque, Car Doctor, and many others.

The Dash app is live on Google Play here.

Too thrifty to buy a $199 Nexus 4, or even a $99 Lumia 520? BLU Products has you covered with three new smartphones in its Dash range. The line starts with the Dash Jr., a 3.5-inch dual-SIM phone that costs just $49 unlocked — cheap enough that we (almost) don’t mind its single-core Spreadtrum processor, 2G-only data, 2-megapixel camera and Android 2.3. If you can afford to splurge, the Dash Music 4.0 ($99) and Dash 5.0 ($129) jump to their namesake larger screens, 3G data, dual-core MediaTek chips, higher-resolution cameras and Android 4.2. BLU expects all three Dash handsets to ship before the end of September, so penny pinchers won’t have long to wait. Check out press shots of the Dash Music 4.0 and Dash 5.0 after the break.

Filed under: Cellphones, Mobile

Comments

Source: BLU Products

I love my tiny little Mazda, but I’ll be honest — I still don’t completely understand how it works. That’s never really bothered me before (I’d much rather geek out over a phone or something) but a Kickstarter project from a small team in Boston has me itching to pay more attention to what’s really going on under the hood. Long story short, Dash combines a Bluetooth 4.0-enabled dongle that plugs into your car’s on-board diagnostics port with an iPhone app that gives you up-to-date information how on your car is holding up.

Yes, I know that probably sounds very familiar.

We’ve seen a few startups tapping into that particular port recently — Carvoyant inked deals with local auto dealers to more broadly distribute its always-on diagnostics and tracking gadget earlier this year, and Y Combinator-backed Automatic got plenty of attention for taking a similar concept and combining it with an awfully handsome iPhone app interface. Dash’s approach seems to resemble the latter slightly more than the former, but at their core they’re all trying to accomplish the same mission: to improve the driving experience by shining light on data that wasn’t always easily accessible.

So should you consider Dash over something like the ultra-slick Automatic when both devices are both slated to cost around $69? That all comes down to how you feel about the little tricks that set Dash apart from the oft-hyped California startup’s service.

In addition to tracking fuel usage, passing along notifications when your car’s components have gone awry and letting people locate their cars on a map, Dash users can use their smartphone as a secondary display of sorts for realtime information like current speed, engine RPM, and fuel economy. The big idea behind latter is that you’ll be able to find an environmentally-friendly sweet spot while cruising along, though chances are you’ve already got some sort of indicator telling you how fuel-efficient your driving is if you’re driving a more recent car. Still, since U.S. cars from as far back as 1996 have ODB ports there are plenty of drivers who could stand to benefit from this sort of info.

Oh, and a side note: if Dash appeals to you because your car’s built-in speedometer and tachometer don’t work, you should really get that taken care of first.

In case you were hoping to bring your social fixation into your car too, all that driving data can be automatically uploaded to an associated online Dash account. From there people can compare their own metrics to their fellow Dash users and pick up on best practices for squeezing optimal performance out of their rides (sadly, there doesn’t seem to be a way to mock them mercilessly for driving like your grandmother). What’s more, users can also record and share in-car video with speed and engine information overlaid on top of it, well, just because.

Those of you looking to make your iPhone an extension of your car have to consider that the Dash still seems like a long way from fruition. At time of writing the team’s Kickstarter campaign has raised just over $15,000 from backers, and is ultimately shooting to top $750,000 before May 11. Should the Dash team meet that lofty goal though, they hope to get the first batch of dongles out sometime this June — just in time for summer roadtrip season. Sadly, just like with Automatic, Android users will have to wait until later in the year to get their mobile car diagnostics on.