Dentsu – ASOBERU－T – New T-shirt technology – Hold up a smartphone over the T-shirt, then characters and other designs will pop up on the screen from nowhere
Posted in: Today's Chili
Dentsu, a Japanese advertising company, announced that they have developed a new T-shirt technology called “ASOBERU－T”.
They developed the unique and fun T-shirt technology that gives you 3 different ways to enjoy the T-shirt: Play, Shot and Share.
To start playing with the T-shirt, you need to install the dedicated free application on your smartphone.
Play:
Hold your smartphone over the T-shirt, then you will see characters and other designs pop-up on the screen from nowhere. You can play with those characters and designs.
Shot:
Pose with the characters and take some good photos with them.
Share:
Post those photos on the SNS sites.
As part of its first stage, BEAMS, which is a popular Japanese clothing brand, is going to release 5 kinds of “ASOBERU－T” T-shirts in collaboration with Gindama (anime) and The Wonderful! design works (design company) on July 6.
