Hasta La Gadget!

Whoever said fashion and couture must be made from expensive and exotic textiles obviously haven’t laid their eyes on Subway’s newest creative marketing strategy: Project Subway. It spoofs the fashion designer reality TV show, Project Runway, and tasked contestants to come up with the best and most creative fashion designs using Subway sandwich wrappers, napkins and other packaging as their materials.

Four designers competed, and designer Danilo Gabrielli emerged victorious. It reportedly took Danilo 14 hours, spread over two weeks, to create the two Subway couture dresses that he submitted for the competition.

The campaign was launched by Subway in an attempt to encourage people to try one of their sandwiches during their September “SUBtember” footlong promotion. The cool part? Project Subway was actually a part of New York Fashion Week.

[BuzzFeed via That’s Nerdalicious via Bit Rebels]

Looking out a window at fresh snow is beautiful. Even in cities there’s a moment where everything is pristine, nothing is moving, and the snow dampens any noise. But if you’re not stoked for winter or you live somewhere with eternal sunshine you can get your snow fix another way.

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Touchscreens are flat and hard by necessity—thanks to their dense layers of glass, conductive metal, and capacitors. But as haptic interfaces start to appear in commercial gadgets, touchscreen devices are poised to become even more… touchy. Enter Eunhee Jo, a Korean designer who’s spending the next year as a designer in residence at London’s Design Museum, and who specializes in haptic interfaces.

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Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology.

I had a conversation with a friend today about the upcoming PS4 birth. We’re both crazy excited about getting the new console come November. I mean, what’s better than a brand-new box of electronics delivered via UPS on a sick day? Seriously, what’s better?

I’ll wait.

Filed under: Misc

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This double helix-shaped bookshelf is perfect for all the twisted reads that you might have in your library. Of course, you can put any of your books on this shelf regardless of their plot, but you get the point.

It was designed by Milano Furniture and features six feet of spiraling shelves. They’re clearly inspired by the double helix structure of human DNA. The bookcase’s twisted form holds 13 shelves that are arranged at different angles in order to maintain balance to the structure.

Aside from books, you can also use it to stack your CD, DVD/Blu-ray or video game collection.

The DNA bookcase is priced at $1,050 Australian Dollars (~$981 USD.)

[via Geekologie]