Digital Multitasking in the Mobile Living Room

Saw this guy on the train the other day and just had to capture it after watching him for nearly twenty minutes.

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Unfortunately I couldn’t get a good look at what game he was playing, but he was either actively writing an email while playing or using the mobile web to supplement the game in some way. You’ll notice the white iPod headphone that disappear into his jacket, bringing the grand total to three white devices being used simultaneously!

We wrote a rather lengthy piece on the future of mobile, digital creation for the Vodafone Receiver a couple of months back, with the train being the ideal future studio. For this guy, however, he brings his living room wherever he goes.

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CScout Speaks at the Asia Television Forum

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Make that “spoke”. This is old news, but I’ve just discovered some press about us while searching for my name in its most commonly misspelled form “Keferi”. Don’t worry BBC, it’s not just you.

Last December the Asia Television Forum was very nice and flew us in to Singapore to give the keynote presentation for the Mobile Television panel discussion. Broadband TV News reported on it a bit:

“It is an infrastructure experiment, but nobody is yet sure what content or applications will result in One Seg achieving viability.” He said that in the West broadcasters and telcos were “freaking out” looking for a mobile TV business model, but that may have to evolve from experimentation of the type that was taking place in Japan. Keferi suggested that broadcast mobile services could serve as teasers for paid streamed content.

Tokyo Girls Parade – the Virtual Tokyo Girls Collection

In case you’ve been under a fashion rock the last few years, it’s been hard to ignore the Tokyo Girls Collection, the forward-thinking “real fashion” event from Japanese agency Branding.

In preparation for the upcoming Fall/Winter TGC on September 5th, Branding has just opened an interactive website in cooperation with award-winning production company Bascule. Tokyo Girls Parade allows users to create an avatar from lots of clothing, color, and cosmetic options.

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After she’s complete, the model then heads down the runway in true Tokyo Girls Collection style, complete with super-huge screens in the background and winks galore.

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By the way, for those of you interested in going to the TGC this September, be sure to contact us if you want someone to show you the ropes, complete with getting you linked in to the innovative mobile shopping component. Come to Tokyo, take a Fashion Tour, and experience the TGC in all its marketing glory.

DoCoMo Denki Picture Frame for Instant Photo Sharing from Phone to Frame

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Mobile carrier NTT Docomo has announced the launch of the company’s new “Photo Otayori (correspondence) Service” with a key element of this service being the Denki (electronic) Picture Frame.

This 8-inch liquid crystal screen automatically displays photos sent remotely by mobile or PC in a slideshow fashion. This function is designed to bridge the gap between the younger tech-savvy generation and the elderly one. Put simply, it is a way for young people (probably urban and mobile) to communicate with their grandparents (possibly in the countryside)—in away that is easy and positive for both sides.

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Along with the photo, the frame can also display an accompanying text message; other display options include calendar and clock formats. In an additional nod to simplicity, an automatic sensor detects the light in the room and turns the device on or off accordingly.

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The service is not just limited to Docomo users, but is compatible with other phone carriers and personal computers too. The concept comes from the Docomo for Everyone Lab (Minna no Docomo Kenkyuushitsu), a project that began in April 2008. The Denki Picture Frame will be available from July 1st for ¥19,800. The fee for the service is ¥210 per month plus additional charges depending on the number and size of the photos delivered.

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Tokyo Tours from CScout on BBC Fast:Track

Earlier this month we had the pleasure of spending the day with Rajan Datar and the crew of the BBC World business/travel show fast:track during their visit to Tokyo with Richard Branson.

Since the show expressed an interest in our Tokyo Trend Tours, a service we’ve been doing here since 2002, we planned a full day of locations and meetings that give a well-rounded view of what we do. We do tours and market immersions for professionals and globe-trotters alike, this time with a focus on a few of our favorites: The KDDI Designing Studio, Beams CULTuART, HP France, and Toppan. The idea was to show the power of mobile culture, fashion, and where they converge in the retail space.

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It was also nice to find out that our friend Danny Choo was going to be featured in the same segment, which I believe we had once before on Attack of the Show. Funny how these things work out.

Many thanks to the BBC for a successful day, though I think I’m going to change my last name to “Keferi” since it seems to be the default misspelling/mispronunciation every time I do television!

Check out the video here on Yahoo. If you’re interested in inspiring yourself or your team with some time in Tokyo, from street-level trends, to nightlife, to boardrooms, feel free to contact us anytime.

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Net-based Supermarkets on the Rise

According to a study conducted by Yano Research, the commodity home delivery market rose 4% between 2007 and 2008 reaching a worth of over 1.5 trillion yen (about USD15.6 billion). Moreover, the value of “net super” orders (groceries ordered over the internet) reached 23 billion yen in the same year—1.7 times the value of the previous year. The growing elderly population and increasing number households where both partners work are cited as reasons for presumed market growth.

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While convenience is obviously key, a number of customers concerned with food safety are using the internet to order food directly from organic and pesticide free foodstuff producers. Orders of this nature (following recent scares about tainted food from China) rose an impressive 12.6%. Yano anticipates that the general commodity delivery market will rise to 1.8 trillion yen (about USD18.8 billion) by 2013, of which 46.8 billion yen (about USD488 million) will be organic foodstuffs.

While most major national grocery store chains have “net super” components, other service providers are rising to the occasion. Once such example is the fashionable Kunitachi Farm. Originally a restaurant in suburban Tokyo that sources ingredients from nearby farms, the brand has expanded to include a net store on Rakuten, Japan’s enormous, all-encompassing net mall. Shoppers to the site can see pictures and profiles of the farmers who bring the food to the table, adding a new element to the food preparation process.

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While some may lament that solitary shopping online means that neighbors will no longer meet and interact at local markets, a few web services actually have a community element built in. A popular example is the Co-op supermarket chain online Pal System that allows neighbors to form community purchasing groups, saving money on bulk purchases and receiving free shipping. To date, over a million shoppers around the country are enrolled in the Pal System.

Trend Potential
Online grocery shopping rises to the occasion, meeting the needs of consumers valuing not only convenience but, increasingly, food safety. Meanwhile key sites show how a community element can be included, demonstrating that net shopping need not necessarily be anti-social.

Marc Jacobs QR Code from SET Japan

Creative QR code innovators SET Japan, fresh off of their buzzworthy Louis Vuitton / Murakami QR code promotion, have now released a new edition for Marc Jacobs.

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You can only access the new Marc Jacobs mobile site from a Japanese phone after scanning the code, but the code itself is worth it on its own. Quite amazing how nicely they can be designed while still remaining incredibly functional.

Retro Paper Speakers from Princeton

Gadget maker Princeton has just come out with some nifty DIY Paper Speaker sets that look like retro audio players, but plug into your modern player or PC to become your unassuming, space-saving speakers.

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Inside the paper boomboxes and record players are a tiny 3W amp and 1W speaker that, if anything like the Yorozu Audio Sound Revolution paper speaker we’ve played with before, should actually have some decent sound. It’s quite amazing how well sound vibrates through paper to become quite full.

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Princeton is also doing a speaker-crowdsourcing contest for creative types to make their own papercraft speakers, so if you have any ideas that you want mass-produced, now’s the time to break out the scissors and crayons!

Louis Vuitton x Mobage Town Make Branded Mobile Game

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Louis Vuitton Japan has created an original game for mobile web SNS and game portal site Mobage Town by DeNA. The free game, called Precious Cargo, will have a limited run from June 25th to July 7th. The simple puzzle game features a backdrop of the brand’s iconic monogram. Players try to line up the boxes with matching designs to clear the boxes, score points, and reveal images of Louis Vuitton products. The debut of the game is timed to follow up the opening of the Louis Vuitton “/underground/” concept shop that opened last month in Ikebukuro’s Seibu department store.

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Trend Potential
Young potential consumers are given an opportunity to literally play around with the brand’s classic monogram. For many, the Precious Cargo game may be their first interaction with the brand—and Louis Vuitton endeavors to make it a positive and fun one.

E-Money in Japan: A Quick Video Overview

Japan is well known for its well-developed e-money infrastructure. With RFID integration in mobile phones, train passes, and even loyalty cards for shops, it’s possible to do a great deal of your shopping and transportation without carrying cash or using a credit card either.

E-money was also introduced slowly and deliberately onto the Japanese market, which has resulted in an ecosystem that is not only accepted by the public, but expanding rapidly. Using a contactless e-money card or enabled phone it’s possible to do everything from buy drinks in vending machines to paying for airline tickets and even checking into hotel rooms!

Via Steven Nagata, this pay toilet in Akihabara can use e-money cards to pay for access. Not only does this eliminate any theft issues, but it’s also great for germaphobes!

Coin lockers also get the e-money treatment. Your card pays for the locker, but it also acts as the key when you get back!

For those interested in e-money and the transportation system of Tokyo in general, YouTuber, comedian, and samurai-in-training Kevin Cooney gives an overview below.