SnapEDA Wants To Help Fuel Hardware Startups With A Github-Like Community For CAD

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There’s a growing number of startups out there that are focusing on building new hardware, and that’s an immensely different problem compared to building a software business, in terms of sourcing resources to use to build the products involved, sourcing talent and solving problems. That’s why Natasha Baker founded SnapEDA, a website and community dedicated to helping hardware engineers connect, and helping businesses connecting with them.

Baker was at Disrupt’s Startup Alley this year, showing off her platform, which she says is essentially a Github for hardware. It’s a community based around sharing CAD design for components in circuit boards and electronics, including tools that allow schematics to be downloaded in a variety of formats compatible with all leading CAD programs, and community validation tools that allow users to flag problems with schematics or to verify that they work correctly.

“What we’re trying to do is show people everything they need to know, so data sheet specs, pricing, and availability,” Baker said in an interview, discussing the parts pages aspect of the site. “But our main value add, the thing that hasn’t really been done before is offering CAD files that are convertible to every format.”

Aside from providing crowd-sourced, multi-format exportable design files for chips, SnapEDA also aspires to be a true community for builders and electronics engineers. Part of that is allowing people to vouch for designs and components, but another part is allowing them to build personal profiles on SnapEDA, which lists their community contributions, as well as tags that describe their expertise. The long-term vision is to use those to help connect them with companies who need to find specific talent. Baker says that it’s a big challenge for companies to find the right people to help them design and build hardware, so there’s a big opportunity in becoming a specialist network for that.

“A lot of the startups don’t know where to find designers,” she said. “Or they have designers, but they don’t know where to find the layout engineers [those who actually plot out the circuit board layout]. So our goal is to connect people who are specialized in different areas of electronic design. Electronic design is so niche, but there’s so many specialities even within electronic design.”

Someone needs to provide a central resource not only for connecting these individuals but also for keeping track of what hardware engineers are doing, and which ones are actually qualified to fill the needs of emerging hardware startups.

“We try to aggregate all the actions that people have taken on the site,” she said. “Because just the way that Github has made it so that people look at your online profile before they hire you as a software engineer, we think the same thing is going to happen for hardware.”

SnapEDA also has a manufacturing platform, where they produce their own boards for customers. They have both low-cost options sourced from China, as well as manufacturing partners based in Portland or Toronto for customers who would rather source things domestically.

Startups supporting hardware startups are becoming more numerous as the opportunity expands, with others like Upverter trying to capitalize on this growing movement. SnapEDA has a good model to follow in Github, but we’ll have to wait and see if hardware has matured enough as a startup category to fuel a big need for this kind of product and community. So far, the company is bootstrapped, but Baker says they’ll start looking for funding pretty soon.

We’re Not Afraid Of Google Glass, Says GoPro Founder Nicholas Woodman

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It’s hardware day here at Disrupt SF and this morning’s sessions kicked off with an interview with Nicholas Woodman, founder and CEO of action camera company GoPro. Woodman discussed how the GoPro evolved from being a wrist-mounted prototype he came up with on a surfing trip to today’s hugely successful clip-on-anywhere lens that can capture the action from a variety of perspectives.

With the current hype around wearables that trajectory is especially interesting, not least when you consider eye-level wearables like Google Glass. Asked whether GoPro is working on a Google Glass style product, Woodman suggested that while the company is looking at the space it’s more with a view to thinking about how to interoperate with those type of devices, rather than making a dedicated pair of GoPro Glasses itself.

“I think what’s going to be exciting is you’re going to see more of these products working together,” said Woodman. “You already see it with GoPro and smartphones and  people often ask me are you afraid of the smartphone? And the answer is no — the smartphone is helping our business because it’s killing traditional cameras… which is opening up retail shelf space for GoPro and opening up consumer dollars for GoPro.”

GoPro is clearly (yet) another device that’s tapping into the snowballing trend to augment and extend the smartphone user experience with a variety of additional hardware sensors. Sure, it’s not a wet-behind-the-ears hardware startup just coming up on Kickstarter — GoPro started out around 2004 — but as auxiliary connected hardware with something extra to offer it’s also positioned to benefit from the ubiquity of smartphones.

Woodman argued that he sees a similar potential for GoPro to work in concert with any commercial Glass type products that emerge in future. ”GoPro is used in a totally different way to a traditional camera, and then beyond that the smartphone makes for an incredible video remote control for a GoPro right?” said Woodman. “Now I can preview and control my GoPro with my smartphone, playback my videos and share them directly from the smartphone. Never needing to hook my GoPro to a computer.

“And then you think of things like Glass and what not — a Glass-like product become terrific heads-up hands-free remote control devices for the GoPros and I think it’s just going to become more and more enabling and you’re going to be able to use your GoPro in even more versatile ways thanks to these complementary products.”

Asked what it would take for Google Glass to become a serious competitive to GoPro, Woodman said he could envisage Glass-style products owning the first person perspective in future but stressed that’s just one aspect of what GoPro does.

“I think that devices like Glass are going to do a terrific job of capturing your first person perspective. And that’s what people first think of when they think of GoPro,” he said. “But go and look at the content that you see being created and shared with GoPro. And look at the perspectives that are making up the content and you recognise that this first person view is one of hundreds of perspectives, thousands of perspectives. That’s really what GoPro’s all about: enabling this versatility.

“GoPro’s the world’s best selling camera because of this versatility — because it isn’t a one thing for one person. And it’s also the world’s best selling camera for professional production companies on a volume basis because of what it enables you to do. So then you recognise that — that GoPro’s strength is in its versatility — and then you pull back out to a Google Glass and while you recognise that that is very good for that purpose it doesn’t lend itself well to the world of GoPro.”

That said, Woodman said the company is not feeling complacent about potentially having a Mountain View sized competitor, in the not too distance future. ”We’ve very careful to be very appreciative for the success that we have right now but also we still wake up sacred every morning. You know we’re smart but we’re not that smart. Fear drives you a lot harder than success does,” he added.


Backstage Interview



Pebble Founder Eric Migicovsky Not Shaken By Samsung Galaxy Gear And Smartwatch Competition

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Founder of smartwatch startup Pebble Eric Migicovsky took the stage at Disrupt, interviewed by our own John Biggs. He addressed head on the recently revealed competition from smartphone giant Samsung, and talked about what Pebble does that no other competitors out there have necessarily nailed down, and why he thinks their approach will continue to prevail despite mounting interest from top-tier, established hardware makers.

Migicovsky said that everyone seems to be ignoring the reason that Pebble was a success to begin with, which mainly has to do with identifying use cases for a wearable device. He argued that a smartwatch should “flow into the background” of a user’s life, and that the way to convince people to put one on is to show them how it can be useful to their life, but at the same time essentially become a background process, rather than something that requires major changes in how you live on a daily basis.

Asked directly about competitors, Migicovsky was quick to point out that OEMs have been making smartwatches for years, including Samsung, LG, Sony, Motorola and many others. Once again, he argues that all those companies are ignoring the reasons that people are interested in smartwatches to begin with – they want something that will “mesh into your life,” have long battery life, and not have to be babied and coddled for fear of getting it wet or inadvertently smashing it up.

The overall vision for the Pebble is one of a “thin client,” Migicovsky says. “We think the best computer you have is the one sitting in your pocket,” he argues, referring to the smartphones most of us now carry. Those have great screens, touch input, 3G and 4G connectivity and more. There’s no need to replicate that, but instead the real opportunity is to build a control device not only for that phone, but for other connected devices in your life, too. He mentioned wrist-based thermostat control, as well as connection with bike sharing terminals, and pointed to the RunKeeper integration as a perfect example of how they envision Pebble slotting into people’s lives.

For those who haven’t tried it out, RunKeeper’s Pebble integration replaces the screen when you start the app and start a run from your phone, showing you distance travelled, pace and more. Ideally that’s how Pebble would work on a much broader basis, becoming contextually the most appropriate tool for whatever you’re doing, whenever you’re doing it.

That’s why when Biggs asked him about Pebble 2.0, or what the next-generation device would look like, Migicovsky demurred and said it’s the same hardware you currently have on your wrist. Software is the next stage for Pebble, he contends, with the ultimate aim being partnering with developers to build out that ecosystem and help Pebble work with plenty of sensor and new apps to become a more generally useful tool for any given context.

Migicovsky also dodged a second attempt to get details of next-gen hardware when Biggs framed a question in light of Apple’s rumored iWatch. The Pebble founder wouldn’t speculate as to how Pebble might have to change to compete with an Apple wearable, and reiterated that software is the future. Of course, it’s never good policy for a device maker with something currently on shelves to talk about next-generation products, but for now at least, Migicovsky and Pebble seem to be all about developing the software ecosystem to explore the full potential of what they’ve already built.


Backstage Interview



Cota By Ossia Aims To Drive A Wireless Power Revolution And Change How We Think About Charging

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Wireless power. It’s less sci-fi sounding than it once was, thanks to induction charging like that based on the Qi standard, but that’s still a tech that essentially requires contact, if not incredibly close proximity. Magnetic resonance is another means to achieve wireless power, and perfect for much higher-demand applications, like charging cars. But there’s been very little work done in terms of building a solution that can power your everyday devices in a way that doesn’t require thought or changing the way we use our devices dramatically.

That’s where Cota by Ossia comes in. The startup is the brainchild of physicist Hatem Zeine, who decided to focus on delivering wireless power in a way that was commercially viable, both for large-scale industrial applications and for consumer use. Zeine has been hard at work developing his wireless power technology and refining its delivery for over a decade now, and has built Ossia under wraps, managing to raise an impressive $3.2 million along the way while also keeping the startup almost completely invisible to the outside world.

Today, however, Zeine is ready to show what Ossia can do, and he’s presenting the first public demo of the Cota wireless charging prototype on-stage at Disrupt and revealing his company Ossia publicly for the first time. Despite the fact that no one’s heard of Ossia, the Cota prototype in its current form already managed to deliver power wirelessly to devices over distances of around 10 feet, delivering around 10 percent of the total original source power to recipient devices using the same unlicensed spectrum that powers Wi-Fi, Bluetooth, Zigbee and other wireless communication standards.

“I got fascinated by electromagnetic radiation, the way that light and optics and radio waves are the same thing,” Zeine said, explaining how he got interested in the subject while studying physics as a student. “And I got thinking about ‘what can you really do beyond this?’ there is something about the linearity of physics and the non-linearity of physics. most people are familiar with the linear version, which is the common sense version, where two apples are twice the weight of one, for instance.”

“In wave theory and electromagnetic systems, you don’t get linearities everywhere,” he added, describing the science behind Cota. “There are situations where double could mean for more, like double could mean square, or 3 plus 3 apples could result in a net total of 9 apples, so to speak. When you move from the linear version to the power version, things happen that were quite surprising.”

I was always thinking, “What’s the catch?”

Zeine started doing computer simulations to figure out what he was on to, but says unlike Thomas Edison, for example, who started with a problem and tried to solve it but came up with many failures before success, he started out with a solution and found many problems that it does solve, including questions around health, safety, interference with other wireless signals, delivering power to multiple devices, non-line of site, around and behind walls and more. “I was always thinking ‘What’s the catch?’,” he said, “But sometimes an invention just solves the problem and goes all the way. This was one of them, we had something here that was much, much different than what people expect.”

When Zeine then decided to turn Cota’s wireless charging into a company, he faced understandable and considerable skepticism. Naysayers suggested he couldn’t deliver wireless power safely, or with adequate efficiency to be useful, or consistently, or any number of objections you yourself are probably cycling through at this moment. Skepticism aside, Zeine stuck to his guns and set about commercializing his discovery. In 2007, Zeine filed his first patent for the tech, formed Ossia in 2008 and continued to file patents, and he says now the company has a much deeper understanding of how it works. They’ve built the prototype they’re demoing on stage, and have another in the works to debut later this year.

“What we’re doing uses the same frequencies as Wi-Fi,” he explained. “It’s the unlicensed spectrum that’s used by Wi-Fi, and many phones, Bluetooth and Zigbee devices and so on in our lives. The nice thing about this frequency is that it’s just the sweet spot for our technology for distance, safety, for the size of the antennas and the hardware that we use, it’s just a perfect level. Also it’s well understood, since people have had Wi-Fi in their homes for a long time now.”

Obviously health and safety is going to be a foreground concern when it comes to new wireless tech of any kind, but something that’s designed to be able to provide enough energy to power up devices will definitely raise eyebrows. Aside from being at a late stage in terms of gaining FCC clearance, Zeine says Ossia also benefits from using the same kind of spectrum that Wi-Fi broadcasts at, and says Cota offers the same kind of health risks that Wi-Fi in-home does. Academic research on how much that actually is may differ, but consumers definitely seem willing to accept the risks associated with Wi-Fi, Bluetooth and other similar specifications.

“Cota is the only wireless power technology that can deliver one watt of power at a distance of 30 ft safely,” Zeine said on stage today at Disrupt, highlighting range as well as health and safety. During his presentation, Zeine showed an iPhone 5 being charged remotely from his version one prototype wireless power transmitter, which was greeted by plenty of applause from those in attendance.




The next step for Cota is delivering a commercial-grade product capable of replacing the numerous wired power connections for sensors and monitors in sensitive facilities like oil and gas refineries with wirelessly powered devices, which decreases risk by minimizing the number of potential opportunities there are for generating sparks, since there are fewer live cables lying around. Commercialized versions should be ready to ship in the next couple of months, Zeine says, with consumerized versions following in 2015. Neither would’ve been possible in terms of cost alone 20 years ago, he adds, but advances in the tech of Cota system components have made it possible to do with thousands what would once have cost millions.

Long-term, the vision of Zeine and Ossia is one where you’re never out of wireless charging range – charging networks spanning home, public spaces and offices would make it possible to build devices like phones and remotes with only small batteries, that are constantly topped off and that never need to be plugged in. He says the aim is not just to disrupt the battery, but eventually even to eliminate the concept of “charging” as a conscious act altogether.

Question & Answer From Disrupt Judges

1. Do you want to license your tech to OEMs?

A: Cota will provide licensing of patents, hardware designs, and also its own hardware and patent licensing.

2. What is the cost of this for consumers, and size of household device?

A: The Cota will be over $100, and be about the size of a large tower PC once consumerized.

3. Can the transmitter be smaller?

A: The size of the current device is due to using off-the-shelf parts, so it can be reduced tremendously using custom parts.

4. Does it require line-of-sight?

A: No, it can go around walls and through walls just like a Wi-Fi signal.

5. Is there some sort of identification, can a device take power from a system unauthorized?

A: You can configure the system to recognize only a specific set of devices, or open if you want to power all Cota-tech enabled devices.