Apple’s Beats Deal Is Happening, And It’s A Dre Acquihire

dre-apple-badge A well-placed source has confirmed rumors that Apple’s acquisition of Beats “is happening” but was close to falling apart multiple times. The source said with “70% certainty” that Apple’s planned multi-billion-dollar acquisition of headphone maker Beats will go through. But Apple isn’t buying Beats for the technology; it’s buying the… Read More

In Dre We Trust: Why You Should Try Beats Music

In Dre We Trust: Why You Should Try Beats Music

After a year of hype, Beats Music is finally here, and if it has a definitive pitch, the company’s frenetic, towheaded CEO Ian Rogers served it to me over blaring punk music in a Lower East Side bar last week. "I’ve got [legendary producer] Jimmy Iovine calling me on the weekend and saying, "What the hell is this playlist?"

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