Big shocker here: according to Flowing Data’s map of U.S. coffee chains, Starbucks dominates across the entire U.S., and Dunkin Donuts has a massive foothold on the East Coast. Apparently that stereotype about Boston residents loving their DD is true.
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Dunkin Donut has launched its first payment app on Android and iOS. With it, customers can basically pay for their purchases using pre-charged money from either a credit card or a Dunkin Donuts card. At the moment, there is no “cart” or other possibility to prepare an order from the app.
The Dunkin donut app works very much like the Starbucks app (if you’ve seen it). In the end, the customer shows a barcode that is scanned by the in-store mobile payment system. While this is interesting, it doesn’t make the process faster, which is usually the main appeal of these systems. For example, if customers could build their order on the phone and have it scanned to order+pay at the same time, things would move much faster. That’s not the case, for now. (more…)
By Ubergizmo. Related articles: Swiftkey 3.0.1 Android keyboard adds colors and languages, The Simpsons: Tapped Out makes it way back to the App Store this week,
In a move to increase sales in South Korea, donut and coffee retailer Dunkin’ Donuts is installing an ingenious technology into the buses in Seoul that will release coffee aroma into the air each time the Dunkin’ Donuts radio jingle is being played. The technology uses a spray that they call “Flavor Radio” and it looks similar to other conventional sprayers used in homes. And the strategy seemed to work. The company said that since the campaign launched several months ago, they saw a 16 percent increase in visitors at Dunkin’ Donuts shops near bus stops.
And the coffee aroma on the buses proved to be too hard to resist as coffee sales went up by 29 percent, the company said. However, Dunkin’ Donuts has no plans of deploying the same strategy on it shops around the world. “The campaign was designed to raise awareness of Dunkin’ Donuts coffee in a fun and engaging way. In Seoul and South Korea, there is a lot of passion for Dunkin’ Donuts, so this offered an opportunity to try something unique and different,” Public Relations Manager, Jessica Gioglio said.
By Ubergizmo. Related articles: 7,000 Post-it notes used in a Mario stop-motion video, Metal Gear Solid Rising Official Gameplay Footage,
Sure, it may not have been the most, you know, explosive launch at this year’s E3 — but if Facebook “likes” are any sort of metric (which, granted, is debatable), EA’s newly reborn and heavily-socialized SimCity has a bright future ahead of it. SimCity Social opened up shop on the Zuckerbergian social network this week, letting players plan and build cities, harnessing the site’s massive user base to build friendly relationships or form rivalries between towns. The 800k or so likes the game has currently racked up clearly aren’t enough, so EA is offering up exclusive content for those who click the friendly thumb. And seeing as how sitting in front of your computer wouldn’t be complete without some fried breakfast pastries, Dunkin’ Donuts is getting in the act, allowing players to gift coffee and doughnut “Boosts” in-game.
Continue reading EA opens SimCity Social on Facebook, really, really hopes you’ll ‘like’ it
EA opens SimCity Social on Facebook, really, really hopes you’ll ‘like’ it originally appeared on Engadget on Fri, 06 Jul 2012 14:13:00 EDT. Please see our terms for use of feeds.
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