Starbucks And Powermat Delivers Wireless Charging To The SIlicon Valley

Starbucks And Powermat Delivers Wireless Charging To The SIlicon ValleyBack in October last year, we did report that Starbucks debuted the in-store wireless charging capability for smartphones across 17 stores throughout Boston. Well, this time around, Starbucks has decided to team up with Powermat in order to deliver a similar wireless charging technology to the Silicon Valley. In fact, the very first installation of this wireless charging capability is said to be completed later this Sunday over at a San Jose store, where there will be up to 10 area locations that will experience a similar set up before August is over.

Why was the Silicon Valley chosen for this particular endeavor? Well, Powermat President Daniel Schreiber did mention that this particular move was made so that it can boost the technology’s exposure among key industry players. After all, did not AT&T already confirm that some of its smartphones will play nice with the PMA standard from next year onwards? This move could signal Starbucks as the go-to place to cure your dead battery anxiety in the future. If you want to have a better idea on just where wireless charging can be found, you can head on here. [Press Release]

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Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard

The Duracell Powermat and the Power Matters Alliance are charging forward in their quest to make wireless charging of smartphones all the more ubiquitous, today announcing the appointment of several notable companies to the PMA’s shareholder board: Google, AT&T, and Starbucks. Subsequently, said appointments will result in various initiatives involving the wireless charging standard — select Boston-area Starbucks will get PMA standard-based wireless charging spots, AT&T is selling PMA standard-based charging devices in “select markets,” and … uh … Google is just kinda throwing its support in. Google’s Chief Internet Evangelist (best job title ever?) Vint Cerf already serves as honorary member of the PMA’s board, so perhaps that’s more than enough.

Ah, and of course, if you’re into charging mobile devices wirelessly while getting $2,500 Remy Martin bottle service, Jay-Z’s 40/40 Club is also supporting PMA-based wireless charging spots. Of course. For a full list of spots, check the PR below the break.

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Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard originally appeared on Engadget on Mon, 29 Oct 2012 16:13:00 EDT. Please see our terms for use of feeds.

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