Rumors are swirling that Barnes & Noble’s next device after the first-generation Nook will be an Android-based, full-color, touchscreen e-reader. The company will reportedly announce the e-reader/tablet hybrid, called the Nook Color, at its October 26 media event in New York.
“It’s a big step ahead, instead of chasing Amazon,” a source told CNET editor David Carnoy. Carnoy identifies the source as an anonymous tipster “who has proven reliable in the past.”
Reportedly, the Nook Color will have be Android-based like the current Nook, have a 7-inch screen and retail for $249. It won’t have quite as much functionality as the iPad or a full Android tablet, but it will also cost much less.
Currently, the Nook has a custom Android-based OS, a 6″ black-and-white E Ink screen, a 3.5″ color touchscreen LCD for navigation, and costs $149 ($199 for a model with 3G). Barnes & Noble will reportedly continue to sell the current Nook along with the Nook Color.
Barnes & Noble has definitely long been interested in combining e-books with color. Earlier this year, Pandigital offered a 7″ color reader with access to Barnes & Noble’s e-bookstore. The Pandigital Novel was available at many retail outlets, but was panned for poor hardware and interface design and went back to E Ink in its second iteration.
It’s possible that a color-capable Nook could use a Mirasol screen. Developed by Qualcomm, the Mirasol is low-power, is readable in direct sunlight, switches back and forth between color and black-and-white, and can play video. In August, we reported that Qualcomm was shipping 5.7″ screens at the end of 2010 for devices — including one from “a major client” — slated to appear in early 2011.
That doesn’t match the specs suggested by CNET’s source, which instead point to a 7″ LCD touchscreen. It would also mean that the new Nook wouldn’t appear until sometime next year at the earliest.
Barnes & Noble could also stick with the Nook’s two-screen approach, using a 5.7″ Mirasol screen for display and a 3.5″ LCD touchscreen for navigation. It may not run a full range of applications like a hybrid, but would be a solid media player, offering color books, photos, the web and some video on a single screen. Barnes & Noble could announce the device now, do preorders later this year, and begin shipping it in late winter or spring 2011.
That’s not quite as good as being able to sell it right away, but might slow the Kindle 3’s momentum. And with a firmware upgrade for existing Nooks on the way, they can continue to sell the discounted older device and plenty of e-books until the Nook Color arrives.
Image: Mirasol prototype e-reader.
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Say what you want about the current spate of e-books, few will do anything to hold the interest of your three-year-old nephew. To those who like to keep peanut butter and jelly out of the keys if their Kindles that’s a good thing, but for Barnes & Noble that’s a business opportunity waiting to be tapped. According to The Wall Street Journal, the company will soon launch Nook Kids, a dedicated collection for young readers expected to start with an impressive selection of 12,000 titles. Many of those will be “enhanced,” like the book Jamberry, having one page with falling blueberries that kids can pop with a tap. That seems to be further proof of a full touchscreen on the rumored Color Nook, expected to be unveiled this Tuesday. Later in the year look for a Nook Kids app on the iPad and other devices, so now might be a good time to start teaching little Joey about regular hand cleaning.
