Verizon Wireless Exec: Will E-Readers Invade the Campus?
Posted in: amazon, e-readers, kindle, Today's Chili
There’s a wave of electronic books coming, suggests a Verizon Wireless exec, and it’s taking aim at markets the Amazon Kindle doesn’t cover.
Speaking in Las Vegas, Tony Lewis, who heads an initiative within Verizon Wireless to provide cellular connections for new types of gadgets, said that his company had been approached by five companies about new e-readers.
While he wouldn’t give the company’s names or specifics, he suggested that they weren’t going to go head-on against the Kindle, which has already built up a significant advantage in the electronic book market. Instead, they planned to market to areas the Kindle left out, such as the education market.
It makes a lot of sense. While some people would never give up the romance or feel of a printed book, any student would be happy to trade a ten-pound book bag for a lightweight, searchable reader.
[Via Google News/AP]
