Is HTC finally making Sense?

After its annus horribilis of 2011, HTC‘s year is looking considerably better. A solid reception to the One series and a potentially key deal to be the face of Windows Phone 8 – seized right under Nokia’s nose, no less – is the dressing around hardware that is finally compelling: attractive, competitively priced, not embarrassed in specifications. Now, with the HTC One X+, there are signs that HTC is addressing its last big blot on the score-sheet: cloud services.

I’ve been a vocal critic of HTC’s cloud strategy in the past. The company had a head-start on mobile device sync, on remotely accessing a smartphone from the browser, of streaming video, of cloud gaming; it frittered each advantage away, either leaving them to wallow with little promotion and even less love, or seemingly forgot it had them altogether. “Quietly blundering” was the HTC strategy, culminating in the bizarrely handled axing of HTCSense.com services altogether.

“Any company squandering a potential advantage deserves to be scolded”

But it’s not vitriol for vitriol’s own sake. In a market where Apple and Samsung have so definitively raised their game – and aren’t averse to combining competition on the shelves with some back-stabbing in the courtroom – any company that squanders any potential advantage deserves to be scolded.

HTC is now taking tentative steps back into the cloud. HTC Sense 4+, which debuts on the new One X+ flagship, reboots Sense online with “Get Started” – a way to easily configure your phone without having to actually paw and swipe at it. It’s front and center in the initial setup wizard and – as one of the few obvious changes in Sense 4+ – something HTC appears to be focusing on.

It’s very early days. Right now, “Get Started” is just that: a starting point for new Android users. You can set up your new device online – choose wallpaper, homescreen layout, and apps to download from Google Play – but you can’t then backup any changes you make on the phone itself. The sync is all one-way, a starting point (and a reset point) though there’s no real ongoing reason to keep visiting the online tool.

“HTC could play on the geeky anticipation felt while waiting for a new toy”

Nonetheless, I’m cautiously admiring of the new strategy. From what we’ve seen so far it’s being built out in recognition of HTC’s target audience: fresh smartphone users excited about their first device. The “set it up while you wait for it” approach could be a strong marketing point, playing on the geeky anticipation people feel when they’re waiting for a new toy. “Don’t just watch out the window for the mailman,” HTC should be telling people, “make your phone your own before it’s even in your hands.”

Sense online, in its old form, could’ve been a sticking point for HTC users. The value-add it brought should’ve been something HTC played on: don’t jump ship to iPhone, or another Android OEM, because then you lose out on contacts sync, on remote backup, on phone tracking and remote control in the comfort of your browser. Given the success of iCloud (and the persistent rumors that Samsung is developing its own, ahem, homage with S Cloud), HTC would be foolish not to revisit that strategy with Sense online 2.0.

HTC needs to be careful as it’s being expansive. Just as it needs to maintain sight of its “Hero Device” strategy, it also needs to deliver pitch-perfect cloud services. A 25GB DropBox bundle isn’t enough any more; users want holistic, integrated experiences they can’t get elsewhere. Apple has shown us that you needn’t throw the world at your audience, that it’s enough to give them a few core gems that are easily grasped and have clear value. Now, HTC needs to start looking at more than just one device after the next, and frame its line-up with a portfolio of cloud services that bring context and value users understand.

More on the HTC One X+ and Sense 4+ in our full hands-on


Is HTC finally making Sense? is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Editorial: Square gets the attention, but credit cards rule

Editorial Square gets the attention, but credit cards rule

Lower Manhattan, Pearl Street, the Financial District. A Starbucks with broad windows, great for people watching. Sipping my $5 flavored coffee, I watched a homeless man sit on the sidewalk. I liked him immediately: his sharp gaze and thoughtful expression. When I left, I squatted down next to him and put five bucks in his jar, contributing the cost of my first-world coffee to the man’s case for survival.

We talked. He knew his tech, this man of no possessions, describing his favorite productivity gadgets of the past decade, scorning Apple for form over function. He had been living on the street day and night for two years. My five dollars was “huge,” he said. I knew that was true only microcosmically. He liked cigars. That’s where the cash would go.

Meanwhile, Starbucks had recently cut a deal with Square, one of the hottest startup stories of the season, so that people with five dollars to spend on coffee needn’t pull out a wallet and ponder their privilege.

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Editorial: Square gets the attention, but credit cards rule originally appeared on Engadget on Tue, 02 Oct 2012 14:00:00 EDT. Please see our terms for use of feeds.

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That iPhone 5 appeal (or, confessions of a swayed Galaxy S III owner)

I’m an Android user. I love my Samsung Galaxy S III. So why am I punching my details into the iPhone 5 reservation site every day? For the past week or so I’ve been using a borrowed iPhone 5, tracking how it holds up – and where it falls short – to the Android experience I’ve grown accustomed to. During that time I’ve been frustrated by Maps, impressed by the camera, and generally had my expectations of iOS shaken up some. It’s always good to mix up the status-quo every so often, too, and along the way remember that there’s more than one way to skin a metaphorical cellular cat.

Vincent’s already comprehensively reviewed the iPhone 5, so I won’t retread old ground where it’s not necessary. Suffice to say, the general reviewer consensus is that it’s the best iPhone to-date, and Apple’s announced sales figures certainly suggest that the buying public agrees.

As I’ve said before, I split my geek life mainly between Android and Apple. I use a MacBook and I have a new iPad, but I also use a Nexus 7 and my regular phone is a Galaxy S III. I love OS X for its simplicity (and I love the new Retina MacBook Pro for its build quality, excellent display, and design) but I’ve had mixed results with iOS. The limits on things like inter-app sharing are a frustration in comparison to Android, and Apple’s comparatively locked down ecosystem overall – though making for a very consistent user-experience – have left me feeling more at home with Google’s platform.

The iPhone 5 is the first Apple handset that has made me consider switching, however. Part of that is the industrial design; while there are many people disappointed that Apple has ditched the glass back panel of the 4/4S, I much prefer the crisp metal of the newest model. It’s a device which you simply must hold in order to appreciate: the perfect alignment and slick finish (assuming yours didn’t get scratched up in transit), and the balance of lightweight feel yet a phone which still feels solid in your hand.

“The 4-inch screen instantly feels correct”

Even though it’s been stretched out in comparison to its predecessors, the 4-inch screen and the longer form-factor instantly feel correct. The old iPhone looks squat and blunted in comparison now. It’s not just an aesthetic boon, though, and flipping between the iPhone 5 and the Galaxy S III, I was struck by just how large and, occasionally, unwieldy the Samsung’s sizable screen is. Conversely, there were times where I was browsing, and the iPhone 5 still felt cramped when viewing full sites where the same content looked bright, readable, and bold on the Galaxy S III.

Nothing prepares you for how tactile the iPhone 5 is, however. I found myself picking it up and toying with it – automatically reaching for it when I was in-between writing articles, for instance, or just while watching TV. Not even necessarily turning it on, though the quality of the display and the smoothness of iOS 6 makes flicking through apps a somewhat mesmerizing experience. The simple cohesiveness and immediacy of the UI animations is enough to convince you that there’s a lot to be said for perfectly matching homegrown software with homegrown silicon, as Apple has done with iOS and the A6 chipset.

Still, iOS 6 isn’t all good. The “over 200 new features” Apple has touted of the latest release is an eye-catching figure, certainly, but in practice it’s tough to identify more than a couple of changes over previous versions. Some of those, like the switch from Google Maps to Apple’s version, are effectively a step backwards, too. The learning curve for existing users is small, then, for the iPhone 5, but the platform is also beginning to feel tired and maybe even stagnant. Why can I share photos via email or Twitter from the gallery, but not Google+? Why is there no “new email” notification when the phone is locked, despite most other apps getting the opportunity to slot alerts onto the lockscreen? Why, if even Apple admits that Maps isn’t ideal, can I not set a third-party alternative as the default for opening addresses?

iOS helped pave the way for a more user-friendly breed of mobile devices, but in many ways Android and Windows Phone have surpassed it in imagination. Part of that might be Apple’s reluctance to leave anybody behind along the way: as Jony Ive said of the iPhone 5 design changes, Apple didn’t want to evolve the appearance of the smartphone simply for the sake of doing so. There’s certainly something to be said for familiarity and sticking with what works, but there’s a faint whiff of laziness around Apple’s approach: a sense of “why do too much when people will buy it in droves anyway.”

Maybe that’s unduly cynical, and what new features do stand-out are generally solid. The panoramic photo system may not be the first such example in a smartphone, but the quality of the final shots is highly impressive. Put Siri – finally becoming of some use outside of the US with the recent functional additions – next to Samsung’s S Voice and the clunkiness of the Galaxy S III’s system is obvious. I’ve not had a chance to try LTE – I was using Vodafone‘s network, still on 3G here in the UK as there’s no commercial 4G service to be had – but battery life proved impressively lengthy.

Maps, then, is the fly in the ointment, and though US-based reviewers have had less of a struggle, outside of the US the situation seems considerably worse. Dodgy data is only part of it, though; Apple may have added turn-by-turn navigation, and I can do without Street View, but the absence of public transport directions is, for a city-dweller without a car like myself, a deal-breaker. I’m not the only one, either. Over the past week I’ve spoken to confused tourists and frustrated cab drivers, none of whom have been particularly impressed with Apple’s own mapping tool.

“Apple has the opportunity to do something interesting in the location space”

Maps will undoubtedly improve – and I do believe that Apple has the opportunity to do something genuinely interesting in the location space, though a combination of gamification and crowdsourcing, and in the process refine its data considerably – but it will have left a lot of users with burnt fingers and lingering suspicions of the native app. Those days I didn’t double up and bring the Samsung with me too, I relied on the excellent Nokia Maps in the browser (with a homescreen shortcut so as to pretend as much as possible that it was a native app).

So why am I considering buying an iPhone 5? Put simply, it’s faults can be addressed with software tweaks – invisibly on the server-side, in the case of Maps, so that for users the experience simply gets better – and its strengths, such as build quality, design, camera capabilities, and battery life, are all undeniable. Plus there’s a whole lot to be said for phones with top-spec components but with more mid-scale displays: 4-inches is a sweet spot that’s overlooked by rival flagships, and usually if you want a handset of a similar size, you have to make do with lower resolution screen hardware, underwhelming specifications, or mediocre aesthetics. Huge displays are eye-catching, certainly, and they do make things like browsing far more immersive, but they come with compromises too.

Question is, will I be carrying the iPhone 5 alone, or will it have to share my attentions with the Galaxy S III? The likelihood is that I’ll be relying on two devices; I’m also considering pairing iPhone 5 and the Nexus 7, though even at 7-inches the Google tablet is less than ideal for bag-less travel. So, two phones it is; that makes me an outlier, yes, but that I’d even consider it having been so satisfied with Android until now is evidence of the step forward the iPhone 5 has taken. It’s not perfect, but it does enough – and well enough – to finally earn a place in my pocket.



That iPhone 5 appeal (or, confessions of a swayed Galaxy S III owner) is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Why the Wii U’s Launch Lineup Is Impressive

Nintendo’s Wii U will be launching with an ample number of video games to whet your appetite.

According to the venerable game company, a whopping 23 games will be available for the Wii U when it launches on November 18. New Super Mario Bros. U will of course be the leading title, but several third-party developers have also chipped in with games of their own.

I have to say, I’m awfully impressed. I know that I’ve been somewhat tough on the Wii U here on Slashgear, saying that you shouldn’t preorder the device just yet, but perhaps this game lineup could change my mind. For once, Nintendo seems to understand the importance of third-parties, with 19 of the titles coming from a company other than the Mario maker.

I’m a firm believer that game libraries define video game consoles. And I’m also a firm believer that without a solid launch lineup of titles that appeal to all kinds of gamers, it’ll be difficult for a console to get off the ground.

The Wii U’s launch lineup appears to check all of the boxes gamers would expect. There are the kid-focused titles, of course, but you’ll also find some adult games, like Call of Duty: Black Ops II and Assassin’s Creed III. Add that to the new Darksiders and Arkham City and I think you have a solid game lineup.

And for those of us who still look back fondly at the old days of console launches that included all kinds of fighting games, having Tekken Tag Tournament 2 available on launch day just feels, well, right.

Now, I’m sure that there are some folks out there that look at this game lineup and worry. After all, many of the games, like Assassin’s Creed III, have been ported to the Wii U from other consoles. But I don’t necessarily think that’s such a problem. As Wii owners know all too well, we’ve been deprived of really great games available on other consoles. Finally, we can enjoy them on Nintendo hardware.

“I’m not blinded by reality here”

I suppose I should also point out that I’m not blinded by reality here. I know that Nintendo’s launch lineup doesn’t necessarily indicate that we’ll have hardcore games available over the long haul, and developers will love to support it. But I do think it’s a step in the right direction, especially coming off the Wii, which has proven notorious for its lack of appealing third-party titles.

After looking at the Wii U’s launch lineup, I have to admit that I’m a bit more excited at the prospects of this console than I was before. I’m not entirely sure that the Wii U will be able to hold up over the long haul as the PlayStation 4 and Xbox 720 come out, but for now, I think Nintendo’s console will actually be another suitable gaming option.

That’s good news for us gamers. Once again, I’ll be able to enjoy games on three consoles, and not just two.


Why the Wii U’s Launch Lineup Is Impressive is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Editorial: Apple apologies actually aren’t that infrequent, and that’s okay

Editorial Apple apologies actually aren't that infrequent, and that's okay

Today, Tim Cook made his first major apology as the CEO of Apple. It probably won’t be his last. Despite the obvious knee-jerk reaction regarding the Maps debacle, it’s actually interesting that this particular scenario is yet another example of humans having extraordinarily short-term memories. It’s the same reason that whatever game we most recently saw is the “best or worst ever.” (Packers v. Seahawks 09.24.2012, I’m looking at you.) In truth, Apple has a fairly solid history of ingesting pride in the iPhone era, when it surged headfirst into the realm of serving consumers in a way that it never had before. And moreover, hearing Cook apologize isn’t something that should be mocked or berated; one can only hope that more companies of all shapes and sizes develop a policy of listening and reacting. Allow me to explain.

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Editorial: Apple apologies actually aren’t that infrequent, and that’s okay originally appeared on Engadget on Fri, 28 Sep 2012 11:28:00 EDT. Please see our terms for use of feeds.

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NOOK HD and the B&N ecosystem gamble

The tablet market is heating up, and for once it’s not Apple, or Google, or Samsung doing the shaking, but booksellers Barnes & Noble. The new NOOK HD and NOOK HD+ may carry the same name as B&N tablets of before, but they’re worlds apart in hardware and clarity of software ecosystem. Not content to chase Amazon and Apple on price alone, there’s an apparently legitimate attempt on B&N’s part to tune each model to the audience most likely to be interested in it, rather than chasing some imaginatively aspirational but likely non-existent “perfect” consumer.

Barnes & Noble’s first big surprise was the hardware package it had put together. Both new NOOK tablets are lighter than the competition, comfortable to hold, and well priced; the NOOK HD may look heavy on the bezel, but it makes it easier to grip like a paperback book, while the NOOK HD+ is half the price of the new iPad but still manages to feel roughly as solid as Apple’s slate.

The screen quality is what really catches your attention, though, with both the 1440 x 900 of the HD and the 1920 x 1280 of the HD+ looking not only crisp and sharp, but having great viewing angles and – thanks to the optically-laminated glass – graphics that seem to float just beneath your fingertip. If the Nexus 7 feels like it has made some quality compromises to hit Google’s price target, B&N has somehow managed to achieve its own competitive pricing without your fingers feeling it.

As for the software, that’s the second strong punch. It’s reskinned Android, something Google and the Android faithful might object to, but which makes sense for a media tablet like the NOOK and the sort of audience that B&N is aiming for. Sensibly it’s not bells & whistles for the sake of UI differentiation, but instead a number of modifications some of which Google could do worse than to borrow for core Android.

So, there’s multi-user profiles, because B&N’s customers didn’t want to buy a new NOOK for everyone in the house, but still wanted to allow everyone to use the tablet pretty much as they see fit. You obviously get access to the retailer’s curated app, movie, TV show, and ebook stores, but you can also lock them down – just as you can the browser, email, or any other apps – so that you can leave the HD and HD+ in the hands of your offspring without worrying about them accessing something they shouldn’t be seeing, or indeed charging dozens of downloads to your card. But, there’s also cross-profile sharing of purchased content, so that mom and dad can each read Fifty Shades of Grey without having to buy their own copy.

Although Amazon’s sales success – and the likely success of the NOOK HD and HD+ – may seem unusual at first glance, they’re arguably just evidence that few other Android tablet manufacturers have quite grasped what Apple did so well with the iPad. Like the iPod worked as a conduit for music sales, and the iPhone opened up the mobile app market, so the iPad put multimedia and software purchases in your face. Selling people a single piece of hardware is a way to make money once, but regularly selling them content to enjoy on it is a revenue stream that keeps on giving.

Even Google’s Nexus 7, blessed with a competitive price, seemed to be getting the message on the value of content. Rather than apps like the browser and Gmail, the Google Play media downloads were put front-and-center by default on the Nexus 7′s homescreen: big widgets leading into movie, music, and ebook downloads.

Google and ASUS may not quite be treating the 7-inch tablet as a loss-leader, but they’re under no illusion about where the ongoing revenue stream comes from. Even the bundled free credit of $25 toward Play purchases was only added to accounts which register a credit card, Google’s way of encouraging paid downloads rather than free app grabs.

Barnes & Noble’s initial success will depend largely on how well stocked it can make its electronic stores. If users can’t find the content they want, they’ll look elsewhere. However, it also needs to adequately leverage its physical stores, still a differentiator from rivals like Amazon. Ironically, given B&N is best known for selling books, that didn’t work so well with ebooks, but the company could do more with DVDs and Blu-ray if it can play up the UltraViolet angle.

Buy a physical copy of a movie with the UltraViolet logo (or, indeed, whip one off the shelf of your collection at home) and you can instantly unlock a digital version through the NOOK Video store. So far UltraViolet has failed to gain any noticeable traction, but a tightly-integrated brick & mortar retailer/digital device duo could tip that in Barnes & Noble’s favor.

The NOOK HD and HD+ still have a battle ahead of them. The iPad has captured mindshare among those who don’t really care about the technology side, and for whom “iPad” and “tablet” are fast becoming interchangeable, while Amazon has a wealth of digital content for the Kindle Fire HD. Competitive pricing and eye-catching hardware is a good place to start, however, and the NOOK HD and HD+ already do enough to eclipse much of the Android tablet line-up for the mass market.


NOOK HD and the B&N ecosystem gamble is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


Editorial: Apple’s smart Maps maneuver

Editorial Apple's smart Maps maneuver

It might seem as if Apple chose its iOS 6 release last week to practice the biblical directive to love one’s enemy. For, by ejecting Google Maps from updated iPads and iPhones, Apple hath caused glorious comparisons to shine upon its foe. If most people were unaware of comparative feature sets and quality aspects that distinguish Google Maps from Apple Maps, every tech-loving person on God’s earth is an expert now.

The media love a bloodbath, and Joe Nocera led the rhetorical pack by calling Apple Maps an “unmitigated disaster” in a NY Times piece. He wondered whether such calamity would have ensued if Steve Jobs (who called the 1998 “hockey puck” mouse the world’s best pointing device) were guiding the company’s product evolution. Mr. Nocera argues the Maps replacement as an indicator that Apple has peaked.

I argue that replacing Google Maps with Apple Maps was shrewd, inevitable and an indicator that Apple understands the true battle it wages.

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Editorial: Apple’s smart Maps maneuver originally appeared on Engadget on Mon, 24 Sep 2012 15:30:00 EDT. Please see our terms for use of feeds.

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The iPhone 5 crowd could help Apple Maps find its way

Every Apple launch has a sting in the tail, and for iPhone 5 and iOS 6 it’s Maps. Ditching Google Maps and instead turning to a self-made alternative makes sense in terms of longevity, but it meant hitting reset on what had come to be relied upon as a solid and predictable user experience. Apple was going to have to take a PR hit at some point, there was no escaping it. The step back in detail from Google Maps, which has had years of refinement, to the first-gen Maps app of iOS 6, is unavoidably obvious, particularly to those outside of US cities.

Sites such as “The Amazing iOS 6 Maps” highlight the more extreme examples; for everyday users, it’s more likely to be a case of a few confusing directions or mis-labeled locations that introduce a hiccup into their navigation. Turn-by-turn navigation assuages some of the pain, but it only takes one or two bad experiences with moldy data to leave users unconvinced that an app can do the job.

Obviously Apple has to address its patchy data and poor merging of map, satellite, and points-of-interest. What will be interesting is how it chooses to do that. Google has been relatively self-sufficient in its map development, sending out a fleet of Street View cars for instance, but Apple could easily augment its own data gathering with its army of iPhone owners.

Don’t underestimate the loyalty of iOS users and the potential for crowd-sourced data to flood Apple’s servers – if, that is, the company can make it easy enough. There’s already the ability to report errors in Maps’ data from within the app, flagging up wrong street labeling or missing locations, but Apple could build on that with more proactive location-gathering tools. Meanwhile, Apple’s new Panorama feature in the camera app – pumping out high-resolution, seamlessly-joined scenes – could, if suitably geotagged, be repurposed to create Google Street View-rivaling sidewalk level imagery. It would take a huge quantity of data to actually fill in all the gaps, but there are a whole lot of iOS users out there.

“Apple could rely on platform zealots and mercenary interest”

OpenStreetMap is an example of how crowd-sourcing data can come to rival “traditional” business plans. Apple, meanwhile, is in a position to rely not only on enthusiastic platform zealots but somewhat more mercenary interest too: free iTunes credit, perhaps, for those who submit the most new Maps data, or who make the most accurate edits, or who generally contribute the greatest value to the product each week or month.

There’s a lot you can do by passively watching how people move about with their smartphones. Figuring out the most popular routes, for instance, or identifying points where the physical road doesn’t quite match up with where your map data thinks the road is. Conversely, you can spot where that map data might have confused a road with, say, a train track – something iOS 6 Maps has been accused of – based on infrequency of use. Bake in some location ID – checking-in with FourSquare, for instance, or similar services – and you’ve got point-of-interest refinement too.

Apple is playing catch-up. That’s not a position the company is unused to, however, and it has a track record of learning from rivals and delivering a solid and appealing alternative in its own right. What could make the difference from existing mapping services is how much Apple leverages the dedication and ubiquity of its own users, harnessing them into a cellularly-obsessed workforce both contributing to, and benefiting from, a crowd-sourced location system that Apple alone controls.


The iPhone 5 crowd could help Apple Maps find its way is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.


The extremes of technology customer service: how common sense and empathy create unmatched loyalty

The extremes of technology customer service how common sense and empathy create unmatched loyalty

Allow me to explain how two discussions started off in very similar ways, and ended… shall we say, differently. This is me, attempting to muster any sort of pleasantness in my voice at some ungodly hour of the morning on a Google Voice connection from Dubai back to the US:

“Hey! I’m having to cut a trip short due to an emergency back home. I actually purchased a trip protection plan when I checked out online — would it be possible to provide a refund for this flight now that I need to cancel it?”

From here, I was told that this was too vague. That I would need medical proof of an injury or illness, and that if it were a pre-existing condition — something like reoccurring cancer — that simply wouldn’t do. Oh, and if it’s a home emergency, you’ll need proof from your home insurance company that your abode is “uninhabitable.”

“So… I’m basically hosed here? This trip protection plan doesn’t really protect very much, does it?”

“… Do you want to file the claim?”

“No. That’s okay. Thanks for your time.”

It doesn’t have to be this way.

Continue reading The extremes of technology customer service: how common sense and empathy create unmatched loyalty

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The extremes of technology customer service: how common sense and empathy create unmatched loyalty originally appeared on Engadget on Mon, 24 Sep 2012 12:20:00 EDT. Please see our terms for use of feeds.

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Is there really a good reason for Samsung and Apple fans to hate each other?

A war is brewing in the mobile space.

No, that war isn’t Apple against Samsung or Google versus Microsoft. Those battles have been raging for months, and chances are, they won’t end anytime soon. The latest – and perhaps most vicious battle – is now being waged between Apple fans and Samsung fans.

If you’ve been following the mobile space lately, you know that Apple fans have taken it upon themselves to target Samsung smartphone fans, discounting their choice in product, hammering the Android operating system, and criticizing them in nearly every way imaginable. In some forums across the Web, even Mama jokes aren’t off the table.

The trouble started last week after Samsung released an ad showing the differences between its Samsung Galaxy S III and the iPhone 5. The company claimed that its product comes with all of the bells and whistles Apple’s alternative doesn’t, making it the better choice for consumers.

Apple fans, of course, responded with outrage, taking aim at every Samsung fan they could. They argued that Android is a loser, Samsung “copies” Apple’s products, and the only reason any company has been able to make some cash in the mobile market is because of the iPhone maker’s innovation in 2007. Without Apple, the fans say, there would be no Samsung or Android.

“It’s clear that a real war is on”

Of course, the Apple reaction to Samsung’s fan charges is nothing new. For years, Apple’s fans have been taking anyone to task that would even come close to criticizing their favorite company. What has been most surprising, however, has been the swift and vicious attacks Samsung has leveled against Apple, making clear that a real war is on.

But does that war make much sense? Sure, Apple’s fans believe the iPhone 5 is the best smartphone on the market. And while there are countless Android-based devices, Samsung’s faithful fully believe that the Galaxy S III is tops. Both sides are loyal. And they are flanked by millions.

Still, the fact remains that if you buy an iPhone 5, you’re going to be pleased with the device. And if you pick up a Samsung Galaxy S III, you’ll be just as happy with that product. If either side is getting anything right, it’s that the products they support really are the best in the world.

So, why fight so hard for something that, at the end of the day, just doesn’t matter? Apple fans can’t change the minds of Samsung fans, and vice versa. For some people, Apple’s products, no matter how nice, will never grace their homes. For others, the same holds true for Samsung devices. And believe it or not, it’s fine if people disagree on the smartphone they most desire.

Call me insensitive to the plight of iPhone owners, but I think there are much bigger problems in the world than dealing with the oh-so-awful Samsung Galaxy S III owners.

So they like a different device than you. Who cares? It’s not like they’re espousing the values of owning a BlackBerry.


Is there really a good reason for Samsung and Apple fans to hate each other? is written by Don Reisinger & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.