Hasta La Gadget!

Jelly Bean, a Nexus tablet, even skydiving Google Glass: the Google IO keynote very nearly had it all, but the company’s decision to leave Google TV off the agenda in favor of the Nexus Q was a low. The zinc Epcot of Android was billed as a communal media player, and its presence on stage when Google TV was conspicuously absent undoubtedly led to confusion as to what its exact purpose was, especially given streaming favorites like Netflix and Hulu are missing. Google TV had been, in the run-up to IO, one of the topics most people expected to see covered, and its omission does not bode well.

At $299 the Nexus Q is, as many have observed, not a cheap device, and while Google has made much of its “designed and made in the USA” credentials, it’s a strategy that’s at odds with the “cut the costs” approach of the Nexus 7. If Google’s target is Sonos – admittedly audio-only – then it failed to demonstrate how a multi-zone Nexus Q setup would play out. If it’s a challenge to Apple TV, however, then it’s difficult to see how Google can justify charging three times the amount.

The biggest frustration is that the Nexus Q is already obviously capable of much, much more. Within hours of having access to the first units, Android developers have already managed to get games running, turning the Q into an open-source console of sorts. That’s just the start of things, no doubt; efforts are already underway to unlock what is, behind the curvaceous shell, a Galaxy Nexus without a display.

Google Nexus Q hands-on:

Now, it would’ve been premature for Google to reveal all of its future plans for the Nexus Q, but it did the device a disservice with a presentation that failed to dress the orb in suitable context. The Jelly Bean message was clear: the OS runs faster and smoother than Ice Cream Sandwich, brings a voice search Siri alternative, and tackles fragmentation with the promise of earlier access for new versions for manufacturers. The Nexus 7 news left nobody in any confusion as to the tablet’s selling points; even the Google Glass announcement, with exact details still in relatively short supply, did what it needed to.

For the Nexus Q, though, we had a fancy video in the style of Apple’s promos, an awkward and overly-long demonstration of how several people can manage a shared playlist, and little in the way of context. Even just promising “like Nexus phones, there’s hugely broad potential for the Nexus Q” could’ve been enough to prevent most of the post-keynote confusion.

Instead, the functionality and longer-term intentions were left vague, and without any mention of Google TV it was difficult to see how the two products are meant to sit together. That’s disappointing, after Google worked so hard to improve the latest iteration of its smart TV product; particularly if you’re Sony and Vizio, and announced second-gen Google TV boxes this week in the run-up to Google’s event. Hopefully, it means Google TV will have its moment in the spotlight today, albeit late, at the second day IO keynote.

Find out more about the Google Nexus Q in our full hands-on.

Google’s big IO mistake: Nexus Q is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Google I/O 2012 is almost upon us, and already Google TV is rallying for its second charge at the smart TV segment. Sony and Vizio have each revealed their Google TV set-top boxes, throwing hardware up for pre-order, and while Android tablets are expected to dominate the search giant’s keynotes this week, there’s likely to be at least a little time spared for the company’s TV strategy. It’s vital it does, too; sparse updates to the Apple TV in its third-generation has given Google a window in which to act, but it’s an opportunity that’s rapidly expiring.

Google TV has already addressed what was perhaps its biggest flaw: using Intel processors initially, rather than ARM chipsets. Those x86 chips were more power hungry, less high-def media capable, and – crucially – more expensive than the sort of CPUs running most smart TVs and set-top boxes, meaning first-gen Google TV hardware was hot, over-priced and underwhelming in performance in comparison.

Now, with ARM at its core, Google TV has sidestepped the performance and price conundrum. What’s left is a legitimate play for an holistic ecosystem within which it can slot: not just “here’s the internet overlaid onto your TV” but a compelling portfolio of interactivity features that combine with Google’s other strengths in phones, tablets, Chrome OS and the cloud.

So far, you see, companies still aren’t convinced that Google TV is the way to go. Only last week we saw LG announce a smart TV proposal of its own, diluting its own Google TV commitment from CES back in January with an alternative strategy it’s shopping around competitors. Google TV’s lack of existing traction in the segment means there’s little motivation to adopt it; if it also had the combined heft of Android on mobile devices at its back, however, that would be a far more alluring proposition for OEMs.

“Is a Nexus Google TV the way forward?”

Is a Nexus Google TV the way forward? It’s still probably too early for that; Google has previously saved its “reference designs” for when products are midway into market penetration, and when manufacturers are beginning to stray from the company line. If there’s any new Nexus at Google I/O this week it’s most likely to be a tablet.

Nonetheless, with third-party application support now onboard, and ARM at its core, Google TV is likely to be more of a platform play than a standalone revolution in the living room. Tablets and phones are already finding themselves in regular circulation among sofa-surfers as second screens, something Apple is yet to join the dots on with the iPad and Apple TV. If Google can not only announce its own portfolio of connected services, but push them to the new hardware with alacrity, then it stands a chance of giving Google TV the reboot it deserves.

SlashGear is at Google I/O 2012 this week, so stand-by for all the news worth reading!

I/O 2012 is Google TV’s last chance for a reboot is written by Chris Davies & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.