Facebook considered building an operating system for Facebook Home, but wanted greater reach

Facebook we considered building an operating system for Facebook Home

“The [story behind the history of Home] was about making an experience that flows through friends and people. We saw three ways that we could do this. One, we could go and build an operating system. Second, we could dig into Android deeply in order to see how we could we fundamentally change / fork Android to make it different. Or, we could build an app to make it different.” Those were the words just spoken by Cory Ondrejka — the director of mobile engineering at Facebook — here at D: Dive Into Mobile in NYC. This, in fact, confirms that Facebook not only gave thought to actually crafting its own operating system in order to usher Facebook Home into the world, but moved forward with prototypes.

Host Kara Swisher asked the duo how far along things actually got, to which Ondrejka replied: “The OS path was the least fleshed-out of the paths. Mark [Zuckerberg] talked on launch day that he wanted to build something for everyone. It’s hard to get to the type of scale that’s necessary for us [when building an OS]. We wanted Home in front of hundreds of millions of people — even a successful OS would only give that experience to a few of them.”

The two continued to talk about Facebook’s internal shift into mobile. At this point, the company has broken down most every wall between desktop and mobile, and Home is the first major product to ship under this new scenario. “You can see the engines throttling up,” Schroepfer said, speaking of how fast updates will soon be coming to iOS, Android and beyond. In fact, he confirmed that the first major update to Home was coming “during the second week of May,” while international users will start to get Home access on select Android phones today. And, while Facebookers have been testing Home on tablets, it wants to truly nail the experience on phones first before pushing it elsewhere.

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Facebook updating iPhone and iPad app to add chat head support… today

Facebook we considered building an operating system for Facebook Home

First, the bad news. Facebook Home isn’t coming to iOS anytime soon due to the underlying technologies that restrict the way apps interact with the iPhone’s operating system. Now, the good news: Facebook is pushing an update to its iOS app right now that’ll add support for chat heads. Mike Schroepfer, CTO and vice president of engineering at Facebook, just announced the news here at D: Dive Into Mobile, and if all goes well, you should see the update hit your own device later in the day.

According to Schroepfer: “The goal from the beginning was to get this experience into everyone’s hands. As part of that, we’re shortly going to announce an update to our iOS app that’ll add chat heads. Multiple messages, multiple threads, same design, etc. You have to be within the app — that’s a limitation of iOS. You can’t draw across other apps when you aren’t in the app.”

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Source: iTunes, Facebook

Facebook Reportedly In Talks With Apple And Microsoft About Porting Facebook Home [Rumor]

Facebook Reportedly In Talks With Apple And Microsoft About Porting Facebook Home [Rumor]Facebook Home, for those unfamiliar, is a launcher for Android devices which basically deeply integrates Facebook into the phone, allowing users a more immerssive Facebook experience. The UI itself is pretty sleek and we have to say that it looks a lot better than what manufacturers out there are installing on their phones these days. However will Facebook Home be a pure Android experience? Will Facebook Home ever arrive on iOS devices or maybe even Windows Phone?

According to Facebook’s director of product, Adam Mosseri in an interview with Bloomberg, he has revealed that Facebook has been in talks with Apple and Microsoft about the possibility of somehow making Facebook Home part of their mobile platform as well. Mosseri claims that the talks are more about showing what Facebook has built and that nothing has been finalized just yet. Considering the rather closed nature of iOS and Windows Phone, allowing the entire OS to be replaced by Facebook might seem like quite a stretch, but what do you guys think about the possibility, yay or nay?

By Ubergizmo. Related articles: iPhone 5S Rumored To Feature 12MP Camera, Dish Reportedly Interested In Sprint As Well, Makes Counter-Offer Of Their Own,

    

Facebook Is Talking to Apple About Making Facebook Home for the iPhone

According to Bloomberg, Facebook is currently in talks with Apple to bring Facebook Home to the iPhone. Mind you, that doesn’t mean we should expect Facebook Home to actually come to the iPhone (as that seemingly wouldn’t jive with Apple’s MO) but it does show Facebook’s obvious desire to bring more Facebooking to more phones. More »

How To Get Facebook Home Onto Any Android Device In Four Steps

How To Get Facebook Home Onto Any Android Device In Four StepsFacebook Home was recently released on the HTC First exclusively for about two or so hours, and then was released onto a select few of Android phones leaving many without an HTC One X, HTC One X+, Samsung Galaxy S3 or Galaxy Note 2 out of luck if they wanted to experience the app for themselves. You could wait until either Facebook or your Android device’s manufacturer announces your device now supports Facebook Home, or you could simply run a hack to get it on your Android device right now.

The XDA Developers have come up with a hack that modifies Facebook Home to remove its device-specific limitations, meaning you could run the service on any Android device. The process requires a bit of work on the users’ part, but if you really want to try Facebook Home, then you can do so by following these four steps: (more…)

By Ubergizmo. Related articles: Verizon Extends Upgrade Eligibility Program To A Full Two Years, Dropbox Can Be Used To Find Your Stolen Computer,

    

Facebook Home is Facebook’s second chance at wowing the mobile industry

Back in 2010, when the mobile industry was rapidly rising in innovation and technology, Facebook and Mark Zuckerberg decided to create a mobile app for its social networking service that could work universally on all mobile operating systems. At the time, it seemed like a great idea, however, it was “probably one of the biggest mistakes we’ve ever made,” Zuckerberg tells CNN. Initially, Zuckerberg believed that standalone mobile apps was just a fad that would disappear, and that people would primarily just surf the web via their smartphones.

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Unfortunately for Zuckerberg and Facebook, the complete opposite happened. People preferred using standalone apps, and because Facebook put the least amount of effort into its mobile app, it garnered terrible ratings in the Apple App store, as well as the Android Market. This was a wake-up call for Zuckerberg, who restructured his company to be more of a mobile-centric company. He placed mobile developers in each product team, and in order for Facebook teams to make their product appeal to Facebook managers, they had to make their products mobile-friendly.

Facebook ended up throwing out its iOS app completely, much to the reluctance of Zuckerberg. Cory Ondrejka, a mobile engineer for Facebook, told Zuckerberg that the company needed to spend a whole year to build the iOS app from the ground up. The app would retain the same design as the old app, however, unlike the old app, the new one would actually be usable. While Zuckerberg was initially hesitant of the idea, he was pleasantly surprised when the app released in 2012 and gained many 4-5 star ratings.

Facebook Home is Facebook's second chance to wow the mobile industry 1

It was then when Zuckerberg and other Facebook executives knew that they had to primarily focus on the mobile aspect of the tech industry. Zuckerberg thought about creating a Facebook phone, however, he believed that the product would only reach 3% of Facebook users. That’s when he decided to create Facebook Home. He wanted to integrate Facebook more deeply with both Android and Apple. However, because Apple’s platform isn’t very open, he decided to focus on Android.

He had designers and engineers find out all possible things on Android that Facebook could be integrated with. It started off with SMS text notifications, and then it expanded further and further. Zuckerberg said,

“We wanted to start off trying to rethink some of those core things and say, ‘How could these be better if, instead of the current system you have, they were people-centric in all the themes that Facebook stands for?’”

Facebook Home integrates itself almost entirely over the Android OS. It takes over the lockscreen, launcher, and even the messaging features. According to CNN, Home is not just “another product release”, but is “Facebook’s opening salvo in the battle for dominance on the mobile web”. Facebook plans on bringing Facebook-Home enabled phones to developing worlds where people are just now getting access to the internet. It plans on allowing people who purchase Facebook Home-enabled phones to have free data access for a set-period of time.

Zuckerberg wants to bring Facebook Home to the iPhone as well, however, he says, “We just can’t today…” Zuckerberg also says that in the future, mobile ads will be coming to Facebook Home to help the company generate more revenue. Facebook Home is a giant step forward for the social network, however, so far it’s still standing at a 2.5 star rating in the Google Play store, not what the company was hoping for. We’ll see soon how Facebook will respond to the negative feedback its receiving for its new product, and if it will introduce updates to make it more appealing. Until then, be sure to check out our review of Facebook Home here.

[via CNN]


Facebook Home is Facebook’s second chance at wowing the mobile industry is written by Brian Sin & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

Switched On: Extreme takeover, Home edition

HEach week Ross Rubin contributes Switched On, a column about consumer technology.

DNP Switched On Extreme takeover, home edition

Facebook’s management doesn’t see any dichotomy in the phrase, “Go big or go home,” at least as far as it might pertain to Facebook Home. After being dogged for years with questions about whether the Land o’ Likes would create its own smartphone despite consistent denials, the company explained that its own phone wouldn’t give it the reach it would need for its more than 1 billion members. With the exceptions of the iPhone and the Galaxy S series, a successful handset today might sell 20 million units. That’s a number that many services would dream of reaching, but it’s just one-fiftieth of Facebook’s user base.

And yet, Facebook Home will start out factory-installed on only one device: the HTC First, a mid-range Android device available exclusively from AT&T. Home is also available as a download from Google Play for a handful of other popular Android handsets, including the Galaxy S III.

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New Facebook Home Commercial Stars Mark Zuckerberg

Facebook Home was released only a couple of days back, HTC First is the only smartphone that ships with it pre-installed, besides that there are a select few devices for which the software can now be downloaded from Google Play Store. Up till now the user reviews of Facebook Home have not been very good, according to one report over 40% of all those who downloaded Home gave it a 1 star rating on Play Store. Despite that, Facebook is working on getting the word out about its latest software offering, and they’ve released a new commercial starring the CEO, Mark Zuckerberg.

The interesting thing about this commercial is that it was actually filmed at Facebook’s Menlo Park headquarters in California, and that it features the CEO, who isn’t exactly known for his reality distorting stage presence. Facebook says that the clip gives a “fun peek behind the Menlo Park curtain,” that it does as it stars the actual product team. There’s also a goat screaming in Zuckerberg’s face, if that is something you might find humorous. Moreover the commercial does a pretty good job of outlining the features of Facebook Home, which is exactly the reason why it was made in the first place.

By Ubergizmo. Related articles: Hulu Plus Might Arrive On Windows Phone 8 Soon, iPhone 6 Concept Video ,

    

New Facebook Home ad features Mark Zuckerberg and a screaming goat

Facebook has revealed its next TV ad for Facebook Home, and this time, CEO Mark Zuckerberg is featured in it. In the video, Zuckerberg is making an announcement about the launch of Facebook Home, and how the app centers around the people, not the apps, and yadda yadda yadda. While he drones on and on, to the boredom of the employees, one employee takes to his HTC First, and scrolls around his Facebook Home interface.

New Facebook Home ad features Mark Zuckerberg and a screaming goat

This Facebook ad borrows the same concept as Facebook Home’s first television ad. As Joey, the other guy featured in the ad, flips through the contents of his Facebook, the news stories come to life. First, we have a goat that screams in Zuckerberg’s face while he’s giving his speech, followed by Joey’s friend asking him to play a game of racketball with him. The scene ends with the entire office transformed into a swimming pool, and Joey being submerged in water in real life.

Facebook Home launched yesterday, both through the AT&T exclusive HTC First, as well as through an Android app available only for select devices. Unfortunately, the app saw some pretty mediocre reviews on the Google Play store, but things are starting to look up for it. Right now, it’s at a 2.5 star rating in Google Play, with a total of 2,681 votes. However, the more recent reviews are much more accepting of the app. Along with Facebook Home, Facebook also updated its other Android app, as well as its Messenger app.

Facebook Home is a launcher that is supposed to center around people, rather than just apps. It has features like Cover Feed, which brings status updates from your favorite Facebook friends to your lockscreen, and Chat Heads, which shows a pop-up bubble on you screen when a friend messages you, that brings your friends at the forefront of your Android device. Be sure to check out our review of Facebook Home here.


New Facebook Home ad features Mark Zuckerberg and a screaming goat is written by Brian Sin & originally posted on SlashGear.
© 2005 – 2012, SlashGear. All right reserved.

It’s Super Easy To Try Facebook Home on Your Unsupported Android Phone

Facebook Home is here, and although it’s not tied to its flagship hardware, the list of phones that officially support it is kind of underwhelming. If the phone you have isn’t listed, have no fear: you can try out Facebook Home too, and the workaround is pretty easy. More »