If you ever wondered how orange juice can always taste so damn perfect every time you have it, it’s because of an algorithm. Coca Cola, which makes Simply Orange and Minute Maid, has an algorithm called the “Black Book” which allows it to standardize Mother Nature. It’s crazy. More »
NPR’s Robert Krulwich has a whimsical piece on the one formula that rules it all, from unicellular organisms to whales and sequoias and humans. A math formula that governs our life and tells us when to die. More »
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
