Hasta La Gadget!

Fujitsu burst on to the Ultrabook scene in earnest with the Lifebook UH75 last fall, and it’s clearly bent on keeping our attention: it just launched an early sequel, the Lifebook UH90. The 14-inch portable is ever-so-slightly thinner than its ancestor at 15.5mm (0.61 inches) thick, but upgrades to an extra-dense 3,200 x 1,800, IGZO-based touchscreen. The improvements are more than just skin-deep, of course. A Haswell-based, 1.6GHz Core i5 helps feed that monster display, and a 500GB hybrid hard drive strikes a balance between speed and storage. Japanese buyers will get a crack at the UH90 on June 28th under the country’s customary open pricing system. There’s no word yet on a possible US release, but we hope one is on the cards.

In case the UH90 is too pricey, Fujitsu also has a trio of more modest PCs on tap. The Esprimo FH78 all-in-one (shown after the break) runs on a Haswell-era, 2.4GHz Core i7 and stuffs a 30W, 2.1-channel Pioneer speaker system underneath its 23-inch display. The PC builder’s 15.6-inch Lifebook AH models have also been given a slight bump: the AH45’s battery life has doubled to 6.4 hours, and the AH42 has upgraded to a 2.4GHz Pentium while lasting for 7.9 hours on a charge. We’re not expecting the Esprimo to reach the US, although the starter Lifebooks may cross the Pacific.

Filed under: Desktops, Laptops, Intel

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Source: Fujitsu

This marketing analysis tool, under development by Fujitsu, uses technology to sense people’s movement. By analyzing how customers behave in response to merchandise, entirely new kinds of marketing information will be obtainable.

“This exhibit is designed with retail stores in mind. The system determines how people choose products, whether they were interested in a product already, and what products they compare, using Kinect and a camera.”

With regular POS systems, the only information obtained is how much merchandise has been sold. But by using this system, it’s possible to find out how customers acted while contemplating the purchase of a product. This system could help with marketing by showing how customers behaved when they were thinking about buying a product, but didn’t complete the purchase.

“For example, we think this system will make it possible to analyze how a person considered two products, found it hard to decide between them, and finally chose one of them. It’ll enable analysis to go deeper, regarding whether a person who had difficulty deciding was a man or woman, and how old they were.”

“Rather than using this system by itself, we think it could be used in conjunction with RFID tags and other sensors. Also, rather than using Kinect to detect people coming and going, it could be combined with more specialized sensors. In fact, all this system does is collect data, so when it comes to analysis, it could be cross referenced with point of sale data and big data, or the system could be used to correlate information regarding the effectiveness of introducing customer loyalty points programs. So, we hope this system will be utilized in combination with Fujitsu’s all-round solutions.”

Event: Fujitsu Forum 2013

This Video is provided by DigInfo.tv, AkihabaraNews Official Partner.

One of the most interesting technologies we could try out at Fujitsu Forum 2013 was a device that can virtualize a production line and its process by combining Fujitsu’s “GP4 (Production line simulator)” and Canon’s “MR (Mixed Reality)” technology. MR is an advanced image technology made by Canon that fuses “reality” and “virtual”.

The person wearing the head mount display on his head is able to see a virtual production line of a CG video. When you reach your hands to the moving conveyer, you can grab parts and pull them closer. Even when you turn sideways, you can see things like people working next to you. Because it enables you to look not only at a front view but also any directions, we felt like we were really in the production line.

An advantage of adopt this technology before a real production line is built is that you can imagining the work or adjust distances between people or functions.

Fujitsu started its 2-day “Fujitsu Forum 2013″ today with President Masami Yamamoto giving a presentation to a capacity crowd of 1,500 guests with reservations.

Under the title of “Co-creating the Future with Customers”, he gave a vision statement for the company and how it is working together with customers and stakeholders to plan the future of the company.

The topics he covered as part of this vision statement were:
– Changing societal trends
– How the company can help businesses address challenges
– Fujitsu’s initiatives for reshaping business
– Fujitsu’s intiatives for reshaping society
– A prosperous society brought about by our company

There are a total of 82 seminars provided by Fujitsu’s executive officers and guest speakers over 2 days.

After the presentation, we wandered around the hall seeing examples of Fujitsu’s technology in action. I will highlight a couple interesting examples that we saw in a some follow-up posts.

Sporting the latest technology from both Qualcomm and Samsung, the Samsung Galaxy S4 with the Exynos 5 Octa-core chipset and the Qualcomm Snapdragon 600 chipset are certainly performing very well as far as their AnTuTu benchmark scores are concerned, but it looks like hot on their heels is a mysterious device from Fujitsu, the FJDEV001. At this point in time not much is known about this mysterious handset, although some are speculating that it could very well sport the Snapdragon 600 chipset due to its score of 25,458, a score which is sitting around the same numbers as the Qualcomm-based Galaxy S4.

If anything it seems that this mysterious Fujitsu device could also be outperforming the HTC One and the Sony Xperia Z, with both phones coming in around 24,500 and 21,100 mark respectively. The phone is expected to sport a 12MP camera along with other features expected from a phone of this caliber, such as 2GB of RAM, a Full HD display and so on. Considering that Fujitsu typically does not release phones outside of Japan, it’s hard to get excited about a phone we might never see, but we guess we will just have to cross our fingers and hope that additional details about the phone will be revealed in due time.

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