Hasta La Gadget!

Each week Ross Rubin contributes Switched On, a column about consumer technology.

One sits far atop the Android smartphone heap while the other has recently stepped up its efforts to compete more aggressively by acquiring the stake of its decade-long joint venture partner. But at the recent IFA event, electronics giants Samsung and Sony both acknowledged the importance of their smartphone sub-brands by stretching them into new product categories. For Sony, its Xperia sub-brand hopped across to its tablet while Samsung brought the Galaxy brand to a connected camera. How these companies have stretched these brands reflects their relative position both in terms of where they’ve moved from and where they’ve moved to.

For Sony, the move of Xperia to another product category represents somewhat of a full circle (as does the return of the Sony brand to handsets itself). Part of the early playbook for Sony Ericsson was to bring established Sony Electronics brands — notably Cyber-Shot and Walkman — to phones focused on imaging and music in the heyday of the feature phone, which the joint venture clung to for too long. Xperia, in contrast, was the company’s first “native” sub-brand meant to evoke “experience”, of course. And while many in the line have been well-received, they never translated into a strong global market share for Sony Ericsson.

Continue reading Switched On: Rubber brands

Filed under: Cellphones, Tablets

Switched On: Rubber brands originally appeared on Engadget on Sun, 16 Sep 2012 17:00:00 EDT. Please see our terms for use of feeds.

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Samsung pegged its new Note for an October launch in Europe and Asia, in typical FCC fashion, it’s passed through those wireless testing labs ahead of its arrival in stores around the world. For US readers, there’s a severe lack of compatible US LTE bands on this Galaxy Note II, which suggests this is a global model we’re dealing with, likely to connect with other 4G networks — there’s a whole lot of them out there. Aside from that, there’s a typical selection of 850/1900 GSM/GPRS/EDGE and 850 WCDMA/HSPA radios inside this GT-N7105 model. However, we’re expecting another Note II iteration — packing friendlier LTE frequencies — will make an appearance at the FCC pretty soon.

Filed under: Cellphones, Mobile

Galaxy Note II makes first FCC appearance, variant lacks US-friendly LTE bands originally appeared on Engadget on Wed, 12 Sep 2012 05:16:00 EDT. Please see our terms for use of feeds.

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Believe it or not, the picture you’re looking at isn’t a miraculous string of stars that just happen to spell out the name of this humble blog. In fact, it’s an image generated from a huge database of galaxies analyzed by citizen science project Galaxy Zoo. More »

Samsung may not have spilled the beans on US variants of the Galaxy Note II, but phablet fans have already set their sights on the usual suspects. Aiding rumors, for instance, are a collection of screenshots showing the phone running on both Verizon and Ma Bell’s networks. A BreifMobile source says that the AT&T version of the oversized handset is being tested, as are T-Mobile, Bell Canada and Sprint variations. The AT&T version is said to be a dead ringer for the international model, retaining its quad-core Exynos processor while snubbing the network’s branding. Much like Sammy itself, the source didn’t have much to say about availability — just “soon.” Can’t wait? Skip on down to the source link below to tease yourself with leaked screenshots.

Filed under: Cellphones, Mobile

Leaked screenshots show Galaxy Note 2 on AT&T and Verizon originally appeared on Engadget on Sun, 09 Sep 2012 15:56:00 EDT. Please see our terms for use of feeds.

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Now that the second-gen Note is finally out of Samsung’s precious (and teasing) bag, we’re learning more and more about the exorbitant device — not to say we weren’t expecting this to be the case, however. Still, we were rather intrigued by the distinct Galaxy Note II pictured above, which, by the looks it, comes pre-loaded with dual-SIM capabilities, and thus makes this particular unit slightly different than that one unit we played with back at IFA. Although details are still very scarce at the moment, rumor has it the dual-SIM Note will only be available in China and, aside from the slot additions, all other features the famed phablet offers appear to be exactly the same. Feel free to check out the source below for more pics, but don’t expect anything too exciting or out of the ordinary — unless, of course, extra SIM slots are your thing.

Filed under: Cellphones, Mobile

Samsung Galaxy Note II with dual-SIM capabilities gets spotted in the wild originally appeared on Engadget on Sat, 08 Sep 2012 00:48:00 EDT. Please see our terms for use of feeds.

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